---
title: "Oral-B vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Oral-B or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Water flosser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/water-flosser-brands/compare/oral-b-vs-philips"
publisher: "Brandwave"
---

# Oral-B vs Philips: Which is more popular by branded search?

Which is more popular in search, Oral-B or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Water flosser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oral-B and Philips
- **Competitive set**: Water flosser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Oral-B Share of Search**: 34%
- **Philips Share of Search**: 49.2%

## Which is more popular in search, Oral-B or Philips?

- In August 2026, Philips had more branded searches than Oral-B among water flosser brands worldwide. Philips was estimated to have 1.1M branded searches compared to Oral-B’s 760K, and held a 49.2% Share of Search versus Oral-B’s 34%.
- Philips was ahead of Oral-B in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among water flosser brands worldwide moved from 34.3% to 34%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water flosser brands worldwide moved from 44% to 49.2%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for water flosser brands worldwide in August 2026?

- In August 2026, Oral-B gained estimated Share of Search among water flosser brands worldwide, from 33% to 34%.

## Month by month

| Month | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 842K | 34.3% | 2 | 1.1M | 44% | 1 |
| Nov 2025 | 1.2M | 39.8% | 2 | 1.3M | 43.2% | 1 |
| Dec 2025 | 1.1M | 36.1% | 2 | 1.4M | 47.4% | 1 |
| Jan 2026 | 862K | 36.4% | 2 | 1.1M | 46.2% | 1 |
| Feb 2026 | 705K | 34% | 2 | 975K | 47% | 1 |
| Mar 2026 | 705K | 34.3% | 2 | 957K | 46.6% | 1 |
| Apr 2026 | 688K | 34.4% | 2 | 939K | 46.9% | 1 |
| May 2026 | 688K | 34.9% | 2 | 909K | 46.1% | 1 |
| Jun 2026 | 705K | 35.4% | 2 | 911K | 45.7% | 1 |
| Jul 2026 | 705K | 33% | 2 | 1.1M | 49.4% | 1 |
| Aug 2026 | 760K | 34% | 2 | 1.1M | 49.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Oral-B profile](/demand/global-en/brands/oral-b)
- [Philips profile](/demand/global-en/brands/philips)
- [All water flosser brands worldwide](/demand/global-en/categories/water-flosser-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oral-B or Philips?

In August 2026, Philips had more branded searches than Oral-B among water flosser brands worldwide. Philips was estimated to have 1.1M branded searches compared to Oral-B’s 760K, and held a 49.2% Share of Search versus Oral-B’s 34%.

## Cite this page

Brandwave. "Oral-B vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/water-flosser-brands/compare/oral-b-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/water-flosser-brands/compare/oral-b-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.