---
title: "Water dispensers: Which brands are most popular in search?"
description: "Compare the water dispensers people buy. Share of Search among Brita, Waterdrop, BWT, Culligan, ZeroWater and Aqua Optima, the water dispensers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/water-dispensers"
publisher: "Brandwave"
---

# Water dispensers: Which brands are most popular in search?

Compare the water dispensers people buy. Share of Search among Brita, Waterdrop, BWT, Culligan, ZeroWater and Aqua Optima, the water dispensers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Water dispensers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brita, 43.3%

## Which brand is most popular in search among water dispensers worldwide?

- In August 2026, Brita was the most searched among water dispensers worldwide, with an estimated 567K branded searches and 43.3% estimated Share of Search within this set.
- Waterdrop is in 2nd place, 1.3 percentage points behind at 41.9% Share of Search.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide increased from 40.2% to 43.3%.
- Across the 11 months ending August 2026, Waterdrop’s estimated Share of Search among water dispensers worldwide increased from 40.5% to 41.9%.
- Across the 11 months ending August 2026, BWT’s estimated Share of Search among water dispensers worldwide decreased from 9.9% to 6.9%.
- Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide decreased from 6.7% to 5.6%.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide peaked at 43.3% in August 2026 and was lowest at 34.9% in February 2026.
- Across the 11 months ending August 2026, Waterdrop’s estimated Share of Search among water dispensers worldwide peaked at 49.5% in June 2026 and was lowest at 40.5% in October 2025.
- Across the 11 months ending August 2026, BWT’s estimated Share of Search among water dispensers worldwide peaked at 11% in May 2026 and was lowest at 6.9% in August 2026.
- Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide peaked at 6.7% in October 2025 and was lowest at 4.5% in June 2026.
- Across the 11 months ending August 2026, ZeroWater’s estimated Share of Search among water dispensers worldwide peaked at 4.9% in March 2026 and was lowest at 2% in June 2026.
- Across the 11 months ending August 2026, Brita rose from 2nd to 1st among water dispensers worldwide.
- Across the 11 months ending August 2026, Waterdrop fell from 1st to 2nd among water dispensers worldwide.
- Across the 11 months ending August 2026, ZeroWater and Aqua Optima held steady: their estimated Share of Search among water dispensers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brita vs Waterdrop: compare search popularity](/demand/global-en/compare/brita-vs-waterdrop): 43.3% against 41.9% Share of Search.
- [Brita vs BWT: compare search popularity](/demand/global-en/compare/brita-vs-bwt): 43.3% against 6.9% Share of Search.
- [Brita vs Culligan: compare search popularity](/demand/global-en/compare/brita-vs-culligan): 43.3% against 5.6% Share of Search.
- [Brita vs ZeroWater: compare search popularity](/demand/global-en/compare/brita-vs-zerowater): 43.3% against 2.1% Share of Search.
- [Waterdrop vs BWT: compare search popularity](/demand/global-en/compare/bwt-vs-waterdrop): 41.9% against 6.9% Share of Search.
- [Waterdrop vs Culligan: compare search popularity](/demand/global-en/compare/culligan-vs-waterdrop): 41.9% against 5.6% Share of Search.
- [Waterdrop vs ZeroWater: compare search popularity](/demand/global-en/compare/waterdrop-vs-zerowater): 41.9% against 2.1% Share of Search.
- [BWT vs Culligan: compare search popularity](/demand/global-en/compare/bwt-vs-culligan): 6.9% against 5.6% Share of Search.
- [BWT vs ZeroWater: compare search popularity](/demand/global-en/compare/bwt-vs-zerowater): 6.9% against 2.1% Share of Search.
- [Culligan vs ZeroWater: compare search popularity](/demand/global-en/compare/culligan-vs-zerowater): 5.6% against 2.1% Share of Search.

## How did search popularity change for water dispensers worldwide in August 2026?

- In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%.
- In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%.
- BWT’s estimated Share of Search among water dispensers worldwide has lost ground for 3 months in a row, from 11% to 6.9% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brita | 43.3% | 567K | +11.7% | Brita |
| 2 | Waterdrop | 41.9% | 550K | 0.0% | Waterdrop |
| 3 | BWT | 6.9% | 90.5K | 0.0% | BWT |
| 4 | Culligan | 5.6% | 74K | 0.0% | Culligan |
| 5 | ZeroWater | 2.1% | 27.1K | 0.0% | ZeroWater |
| 6 | Aqua Optima | 0.22% | 2.9K | 0.0% | Aqua Optima |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Waterdrop | 450K | 40.5% | 1 |
| Oct 2025 | Brita | 446K | 40.2% | 2 |
| Oct 2025 | BWT | 110K | 9.9% | 3 |
| Oct 2025 | Culligan | 74K | 6.7% | 4 |
| Oct 2025 | ZeroWater | 27.1K | 2.4% | 5 |
| Oct 2025 | Aqua Optima | 2.9K | 0.26% | 6 |
| Nov 2025 | Waterdrop | 550K | 45.8% | 1 |
| Nov 2025 | Brita | 445K | 37% | 2 |
| Nov 2025 | BWT | 110K | 9.2% | 3 |
| Nov 2025 | Culligan | 60.5K | 5% | 4 |
| Nov 2025 | ZeroWater | 33.1K | 2.8% | 5 |
| Nov 2025 | Aqua Optima | 3.6K | 0.3% | 6 |
| Dec 2025 | Brita | 454K | 41.8% | 1 |
| Dec 2025 | Waterdrop | 450K | 41.5% | 2 |
| Dec 2025 | BWT | 90.5K | 8.3% | 3 |
| Dec 2025 | Culligan | 60.5K | 5.6% | 4 |
| Dec 2025 | ZeroWater | 27.1K | 2.5% | 5 |
| Dec 2025 | Aqua Optima | 2.9K | 0.27% | 6 |
| Jan 2026 | Waterdrop | 550K | 43.4% | 1 |
| Jan 2026 | Brita | 496K | 39.2% | 2 |
| Jan 2026 | BWT | 110K | 8.7% | 3 |
| Jan 2026 | Culligan | 74K | 5.8% | 4 |
| Jan 2026 | ZeroWater | 33.1K | 2.6% | 5 |
| Jan 2026 | Aqua Optima | 2.9K | 0.23% | 6 |
| Feb 2026 | Waterdrop | 550K | 49% | 1 |
| Feb 2026 | Brita | 392K | 34.9% | 2 |
| Feb 2026 | BWT | 90.5K | 8.1% | 3 |
| Feb 2026 | Culligan | 60.5K | 5.4% | 4 |
| Feb 2026 | ZeroWater | 27.1K | 2.4% | 5 |
| Feb 2026 | Aqua Optima | 2.9K | 0.26% | 6 |
| Mar 2026 | Waterdrop | 550K | 44.1% | 1 |
| Mar 2026 | Brita | 449K | 36% | 2 |
| Mar 2026 | BWT | 110K | 8.8% | 3 |
| Mar 2026 | Culligan | 74K | 5.9% | 4 |
| Mar 2026 | ZeroWater | 60.5K | 4.9% | 5 |
| Mar 2026 | Aqua Optima | 2.9K | 0.23% | 6 |
| Apr 2026 | Waterdrop | 550K | 46.2% | 1 |
| Apr 2026 | Brita | 440K | 37% | 2 |
| Apr 2026 | BWT | 90.5K | 7.6% | 3 |
| Apr 2026 | Culligan | 74K | 6.2% | 4 |
| Apr 2026 | ZeroWater | 33.1K | 2.8% | 5 |
| Apr 2026 | Aqua Optima | 2.9K | 0.24% | 6 |
| May 2026 | Waterdrop | 550K | 44.7% | 1 |
| May 2026 | Brita | 454K | 36.9% | 2 |
| May 2026 | BWT | 135K | 11% | 3 |
| May 2026 | Culligan | 60.5K | 4.9% | 4 |
| May 2026 | ZeroWater | 27.1K | 2.2% | 5 |
| May 2026 | Aqua Optima | 2.9K | 0.24% | 6 |
| Jun 2026 | Waterdrop | 673K | 49.5% | 1 |
| Jun 2026 | Brita | 486K | 35.7% | 2 |
| Jun 2026 | BWT | 110K | 8.1% | 3 |
| Jun 2026 | Culligan | 60.5K | 4.5% | 4 |
| Jun 2026 | ZeroWater | 27.1K | 2% | 5 |
| Jun 2026 | Aqua Optima | 2.9K | 0.21% | 6 |
| Jul 2026 | Waterdrop | 550K | 43.9% | 1 |
| Jul 2026 | Brita | 508K | 40.6% | 2 |
| Jul 2026 | BWT | 90.5K | 7.2% | 3 |
| Jul 2026 | Culligan | 74K | 5.9% | 4 |
| Jul 2026 | ZeroWater | 27.1K | 2.2% | 5 |
| Jul 2026 | Aqua Optima | 2.9K | 0.23% | 6 |
| Aug 2026 | Brita | 567K | 43.3% | 1 |
| Aug 2026 | Waterdrop | 550K | 41.9% | 2 |
| Aug 2026 | BWT | 90.5K | 6.9% | 3 |
| Aug 2026 | Culligan | 74K | 5.6% | 4 |
| Aug 2026 | ZeroWater | 27.1K | 2.1% | 5 |
| Aug 2026 | Aqua Optima | 2.9K | 0.22% | 6 |
| Sep 2026 | Aqua Optima | — | — | — |
| Sep 2026 | Brita | — | — | — |
| Sep 2026 | BWT | — | — | — |
| Sep 2026 | Culligan | — | — | — |
| Sep 2026 | Waterdrop | — | — | — |
| Sep 2026 | ZeroWater | — | — | — |

## What is being compared

- **Aqua Optima**: Measured on the search term “aqua optima”.
- **Brita**: Measured on the search terms “brita”, “brita com”, “brita denali”, “brita elite”, “brita pitcher”, “brita water filter”, “brita water filter pitcher”, “brita water pitcher”, “water filter brita” and “water filter pitcher brita”, summed into one figure.
- **BWT**: Measured on the search term “bwt”.
- **Culligan**: Measured on the search term “culligan water”.
- **Waterdrop**: Measured on the search term “waterdrop”.
- **ZeroWater**: Measured on the search term “zero water”.

- [Aqua Optima](/demand/global-en/brands/aqua-optima)
- [Brita](/demand/global-en/brands/brita)
- [BWT](/demand/global-en/brands/bwt)
- [Culligan](/demand/global-en/brands/culligan)
- [Waterdrop](/demand/global-en/brands/waterdrop)
- [ZeroWater](/demand/global-en/brands/zerowater)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among water dispensers worldwide?

In August 2026, Brita was the most searched among water dispensers worldwide, with an estimated 567K branded searches and 43.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Water dispensers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/water-dispensers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/water-dispensers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.