---
title: "Watch strap brands: Which are most popular?"
description: "Compare the brands people buy replacement watch straps and bands from. Share of Search among Delugs, Uncle Straps, WatchGecko, Strapcode, Barton, Jean Rousseau, Hirsch, Crown & Buckle, Artem, Bulang & Sons, Nomad, Crafter Blue, Molequin and Cheapest NATO Straps, the watch strap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/watch-strap-brands"
publisher: "Brandwave"
---

# Watch strap brands: Which are most popular?

Compare the brands people buy replacement watch straps and bands from. Share of Search among Delugs, Uncle Straps, WatchGecko, Strapcode, Barton, Jean Rousseau, Hirsch, Crown & Buckle, Artem, Bulang & Sons, Nomad, Crafter Blue, Molequin and Cheapest NATO Straps, the watch strap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Watch strap brands
- **Market**: Global
- **Brands compared**: 14
- **Month measured**: Oct 2026
- **Highest Share of Search**: Delugs, 25.4%

## Which brand is most popular in search among watch strap brands worldwide?

- In October 2026, Delugs was the most searched among watch strap brands worldwide, with an estimated 33.1K branded searches, 25.4% of all searches for the 14 tracked by the Brandwave Brand Demand Index.
- Uncle Straps is in 2nd place, 14 percentage points behind at 11.4%.
- Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide increased from 24.2% to 25.4%.
- Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide increased from 8.8% to 11.4%.
- Across the 12 months ending October 2026, WatchGecko’s share of searches among watch strap brands worldwide decreased from 10.8% to 9.3%.
- Across the 12 months ending October 2026, Jean Rousseau’s share of searches among watch strap brands worldwide increased from 6.7% to 7.2%.
- Across the 12 months ending October 2026, Artem’s share of searches among watch strap brands worldwide decreased from 5.9% to 5.1%.
- Across the 12 months ending October 2026, Bulang & Sons’ share of searches among watch strap brands worldwide increased from 3.9% to 5.1%.
- Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide decreased from 5.9% to 4.1%.
- Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide decreased from 3.1% to 2%.
- Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide peaked at 30.5% in May 2026 and was lowest at 20.2% in January 2026.
- Across the 12 months ending October 2026, Uncle Straps’ share of searches among watch strap brands worldwide peaked at 11.4% in August 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending October 2026, WatchGecko’s share of searches among watch strap brands worldwide peaked at 11.5% in February 2026 and was lowest at 8.6% in April 2026.
- Across the 12 months ending October 2026, Strapcode’s share of searches among watch strap brands worldwide peaked at 9% in January 2026 and was lowest at 7.2% in September 2026.
- Across the 12 months ending October 2026, Barton’s share of searches among watch strap brands worldwide peaked at 12.9% in February 2026 and was lowest at 7.3% in May 2026.
- Across the 12 months ending October 2026, Jean Rousseau’s share of searches among watch strap brands worldwide peaked at 8.3% in September 2026 and was lowest at 5.1% in June 2026.
- Across the 12 months ending October 2026, Hirsch’s share of searches among watch strap brands worldwide peaked at 7.5% in March 2026 and was lowest at 5.8% in September 2026.
- Across the 12 months ending October 2026, Crown & Buckle’s share of searches among watch strap brands worldwide peaked at 5.7% in June 2026 and was lowest at 4.6% in February 2026.
- Across the 12 months ending October 2026, Artem’s share of searches among watch strap brands worldwide peaked at 7.4% in January 2026 and was lowest at 5.1% in October 2026.
- Across the 12 months ending October 2026, Nomad’s share of searches among watch strap brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.3% in May 2026.
- Across the 12 months ending October 2026, Crafter Blue’s share of searches among watch strap brands worldwide peaked at 4.3% in July 2026 and was lowest at 2.6% in September 2026.
- Across the 12 months ending October 2026, Molequin’s share of searches among watch strap brands worldwide peaked at 3.4% in December 2025 and was lowest at 1.9% in September 2026.
- Across the 12 months ending October 2026, Uncle Straps rose from 3rd to 2nd among watch strap brands worldwide.
- Across the 12 months ending October 2026, WatchGecko fell from 2nd to 3rd among watch strap brands worldwide.
- Across the 12 months ending October 2026, Strapcode rose from 5th to 4th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Barton fell from 4th to 5th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Artem fell from 8th to 9th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Bulang & Sons rose from 11th to 10th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Nomad fell from 9th to 11th among watch strap brands worldwide.
- Across the 12 months ending October 2026, Hirsch, Crafter Blue and Cheapest NATO Straps held steady: their share of searches among watch strap brands worldwide each moved less than 0.5 percentage points.

## Top watch strap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Barton and Hirsch were mentioned most often, in four of the five answers. Delugs was recommended most often, coming first in three out of four answers that gave a list. Hirsch was second, and Barton was third. Uncle Straps, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Delugs | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Hirsch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Barton | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Molequin | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jean Rousseau | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Artem | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Crown & Buckle | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Strapcode | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Uncle Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| WatchGecko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bulang & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Nomad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Crafter Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cheapest NATO Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about watch strap brands

- Asked ChatGPT "Where's the best place to buy watch straps?": 1. Delugs, 2. Hirsch, 3. Barton, 4. Crown & Buckle, 5. Strapcode
- Asked ChatGPT "What are the best watch strap brands?": 1. Delugs, 2. Hirsch, 3. Artem, 4. Barton, 5. Molequin, 6. Jean Rousseau, 7. Crown & Buckle
- Asked ChatGPT "Which brand makes the best leather watch straps?": 1. Delugs, 2. Molequin, 3. Jean Rousseau, 4. Hirsch
- Searched Google, AI Overview "watch straps": 1. Barton
- Searched Google, AI Overview "leather watch strap": 1. Barton, 2. Hirsch

Not named in any answer: Uncle Straps, WatchGecko, Bulang & Sons, Nomad, Crafter Blue and Cheapest NATO Straps.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Delugs vs Uncle Straps: compare search popularity](/demand/global-en/compare/delugs-vs-uncle-straps): 25.4% against 11.4% Share of Search.
- [Delugs vs WatchGecko: compare search popularity](/demand/global-en/compare/delugs-vs-watchgecko): 25.4% against 9.3% Share of Search.
- [Delugs vs Strapcode: compare search popularity](/demand/global-en/compare/delugs-vs-strapcode): 25.4% against 7.6% Share of Search.
- [Delugs vs Barton: compare search popularity](/demand/global-en/compare/barton-watch-bands-vs-delugs): 25.4% against 7.4% Share of Search.
- [Uncle Straps vs WatchGecko: compare search popularity](/demand/global-en/compare/uncle-straps-vs-watchgecko): 11.4% against 9.3% Share of Search.
- [Uncle Straps vs Strapcode: compare search popularity](/demand/global-en/compare/strapcode-vs-uncle-straps): 11.4% against 7.6% Share of Search.
- [Uncle Straps vs Barton: compare search popularity](/demand/global-en/compare/barton-watch-bands-vs-uncle-straps): 11.4% against 7.4% Share of Search.
- [WatchGecko vs Strapcode: compare search popularity](/demand/global-en/compare/strapcode-vs-watchgecko): 9.3% against 7.6% Share of Search.
- [WatchGecko vs Barton: compare search popularity](/demand/global-en/compare/barton-watch-bands-vs-watchgecko): 9.3% against 7.4% Share of Search.
- [Strapcode vs Barton: compare search popularity](/demand/global-en/compare/barton-watch-bands-vs-strapcode): 7.6% against 7.4% Share of Search.

## How did search popularity change for watch strap brands worldwide in October 2026?

- In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%.
- In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%.
- In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%.
- In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%.
- In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.
- In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%.
- In October 2026, Artem lost share of searches among watch strap brands worldwide, from 5.9% to 5.1%.
- In October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.

## Which watch strap brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Delugs | 25.4% | 33.1K | 0.0% | Delugs |
| 2 | Uncle Straps | 11.4% | 14.8K | 0.0% | Uncle Straps |
| 3 | WatchGecko | 9.3% | 12.1K | 0.0% | WatchGecko |
| 4 | Strapcode | 7.6% | 9.9K | 0.0% | Strapcode |
| 5 | Barton | 7.4% | 9.7K | -15.7% | Barton |
| 6 | Jean Rousseau | 7.2% | 9.4K | -18.3% | Jean Rousseau |
| 7 | Hirsch | 6.1% | 8K | 0.0% | Hirsch |
| 8 | Crown & Buckle | 5.5% | 7.2K | 0.0% | Crown & Buckle |
| 9 | Artem | 5.1% | 6.6K | -18.5% | Artem |
| 10 | Bulang & Sons | 5.1% | 6.6K | 0.0% | Bulang & Sons |
| 11 | Nomad | 4.1% | 5.4K | -33.3% | Nomad |
| 12 | Crafter Blue | 2.8% | 3.6K | 0.0% | Crafter Blue |
| 13 | Molequin | 2% | 2.6K | 0.0% | Molequin |
| 14 | Cheapest NATO Straps | 1% | 1.3K | 0.0% | Cheapest NATO Straps |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Delugs | 33.1K | 24.2% | 1 |
| Nov 2025 | WatchGecko | 14.8K | 10.8% | 2 |
| Nov 2025 | Uncle Straps | 12.1K | 8.8% | 3 |
| Nov 2025 | Barton | 10K | 7.3% | 4 |
| Nov 2025 | Strapcode | 9.9K | 7.2% | 5 |
| Nov 2025 | Jean Rousseau | 9.1K | 6.7% | 6 |
| Nov 2025 | Hirsch | 8.8K | 6.4% | 7 |
| Nov 2025 | Artem | 8.1K | 5.9% | 8 |
| Nov 2025 | Nomad | 8.1K | 5.9% | 9 |
| Nov 2025 | Crown & Buckle | 7.2K | 5.3% | 10 |
| Nov 2025 | Bulang & Sons | 5.4K | 3.9% | 11 |
| Nov 2025 | Crafter Blue | 4.4K | 3.2% | 12 |
| Nov 2025 | Molequin | 4.2K | 3.1% | 13 |
| Nov 2025 | Cheapest NATO Straps | 1.6K | 1.2% | 14 |
| Dec 2025 | Delugs | 27.1K | 21.4% | 1 |
| Dec 2025 | Uncle Straps | 12.1K | 9.5% | 2 |
| Dec 2025 | WatchGecko | 12.1K | 9.5% | 3 |
| Dec 2025 | Barton | 11.8K | 9.3% | 4 |
| Dec 2025 | Strapcode | 9.9K | 7.8% | 5 |
| Dec 2025 | Artem | 8.1K | 6.4% | 6 |
| Dec 2025 | Nomad | 8.1K | 6.4% | 7 |
| Dec 2025 | Hirsch | 8K | 6.3% | 8 |
| Dec 2025 | Jean Rousseau | 7.6K | 6% | 9 |
| Dec 2025 | Crown & Buckle | 7.2K | 5.7% | 10 |
| Dec 2025 | Bulang & Sons | 5.4K | 4.3% | 11 |
| Dec 2025 | Molequin | 4.3K | 3.4% | 12 |
| Dec 2025 | Crafter Blue | 3.6K | 2.8% | 13 |
| Dec 2025 | Cheapest NATO Straps | 1.6K | 1.3% | 14 |
| Jan 2026 | Delugs | 27.1K | 20.2% | 1 |
| Jan 2026 | Uncle Straps | 14.8K | 11% | 2 |
| Jan 2026 | Strapcode | 12.1K | 9% | 3 |
| Jan 2026 | WatchGecko | 12.1K | 9% | 4 |
| Jan 2026 | Barton | 11.8K | 8.8% | 5 |
| Jan 2026 | Artem | 9.9K | 7.4% | 6 |
| Jan 2026 | Hirsch | 9.8K | 7.3% | 7 |
| Jan 2026 | Jean Rousseau | 7.6K | 5.7% | 8 |
| Jan 2026 | Crown & Buckle | 7.3K | 5.4% | 9 |
| Jan 2026 | Nomad | 6.6K | 4.9% | 10 |
| Jan 2026 | Bulang & Sons | 5.4K | 4% | 11 |
| Jan 2026 | Crafter Blue | 4.4K | 3.3% | 12 |
| Jan 2026 | Molequin | 3.6K | 2.7% | 13 |
| Jan 2026 | Cheapest NATO Straps | 1.9K | 1.4% | 14 |
| Feb 2026 | Delugs | 27.1K | 21% | 1 |
| Feb 2026 | Barton | 16.7K | 12.9% | 2 |
| Feb 2026 | WatchGecko | 14.8K | 11.5% | 3 |
| Feb 2026 | Uncle Straps | 12.1K | 9.4% | 4 |
| Feb 2026 | Strapcode | 9.9K | 7.7% | 5 |
| Feb 2026 | Hirsch | 9K | 7% | 6 |
| Feb 2026 | Jean Rousseau | 7.9K | 6.1% | 7 |
| Feb 2026 | Artem | 6.6K | 5.1% | 8 |
| Feb 2026 | Crown & Buckle | 6K | 4.6% | 9 |
| Feb 2026 | Bulang & Sons | 5.4K | 4.2% | 10 |
| Feb 2026 | Nomad | 5.4K | 4.2% | 11 |
| Feb 2026 | Crafter Blue | 3.6K | 2.8% | 12 |
| Feb 2026 | Molequin | 3.1K | 2.4% | 13 |
| Feb 2026 | Cheapest NATO Straps | 1.6K | 1.2% | 14 |
| Mar 2026 | Delugs | 27.1K | 20.6% | 1 |
| Mar 2026 | Uncle Straps | 14.8K | 11.3% | 2 |
| Mar 2026 | WatchGecko | 12.1K | 9.2% | 3 |
| Mar 2026 | Barton | 11.8K | 9% | 4 |
| Mar 2026 | Strapcode | 9.9K | 7.5% | 5 |
| Mar 2026 | Hirsch | 9.8K | 7.5% | 6 |
| Mar 2026 | Jean Rousseau | 9.4K | 7.2% | 7 |
| Mar 2026 | Artem | 8.1K | 6.2% | 8 |
| Mar 2026 | Crown & Buckle | 7.3K | 5.6% | 9 |
| Mar 2026 | Bulang & Sons | 6.6K | 5% | 10 |
| Mar 2026 | Nomad | 5.4K | 4.1% | 11 |
| Mar 2026 | Crafter Blue | 4.4K | 3.3% | 12 |
| Mar 2026 | Molequin | 3.1K | 2.4% | 13 |
| Mar 2026 | Cheapest NATO Straps | 1.6K | 1.2% | 14 |
| Apr 2026 | Delugs | 33.1K | 23.6% | 1 |
| Apr 2026 | Uncle Straps | 14.8K | 10.5% | 2 |
| Apr 2026 | Barton | 13.7K | 9.8% | 3 |
| Apr 2026 | Strapcode | 12.1K | 8.6% | 4 |
| Apr 2026 | WatchGecko | 12.1K | 8.6% | 5 |
| Apr 2026 | Jean Rousseau | 9.4K | 6.7% | 6 |
| Apr 2026 | Hirsch | 9K | 6.4% | 7 |
| Apr 2026 | Artem | 8.1K | 5.8% | 8 |
| Apr 2026 | Crown & Buckle | 7.3K | 5.2% | 9 |
| Apr 2026 | Bulang & Sons | 6.6K | 4.7% | 10 |
| Apr 2026 | Nomad | 5.4K | 3.8% | 11 |
| Apr 2026 | Crafter Blue | 4.4K | 3.1% | 12 |
| Apr 2026 | Molequin | 3.1K | 2.2% | 13 |
| Apr 2026 | Cheapest NATO Straps | 1.3K | 0.93% | 14 |
| May 2026 | Delugs | 49.5K | 30.5% | 1 |
| May 2026 | Uncle Straps | 14.8K | 9.1% | 2 |
| May 2026 | WatchGecko | 14.8K | 9.1% | 3 |
| May 2026 | Strapcode | 12.1K | 7.5% | 4 |
| May 2026 | Barton | 11.8K | 7.3% | 5 |
| May 2026 | Artem | 9.9K | 6.1% | 6 |
| May 2026 | Hirsch | 9.8K | 6% | 7 |
| May 2026 | Jean Rousseau | 9.7K | 6% | 8 |
| May 2026 | Crown & Buckle | 8.8K | 5.4% | 9 |
| May 2026 | Bulang & Sons | 6.6K | 4.1% | 10 |
| May 2026 | Nomad | 5.4K | 3.3% | 11 |
| May 2026 | Crafter Blue | 4.4K | 2.7% | 12 |
| May 2026 | Molequin | 3.1K | 1.9% | 13 |
| May 2026 | Cheapest NATO Straps | 1.6K | 0.99% | 14 |
| Jun 2026 | Delugs | 40.5K | 26.3% | 1 |
| Jun 2026 | Uncle Straps | 14.8K | 9.6% | 2 |
| Jun 2026 | WatchGecko | 14.8K | 9.6% | 3 |
| Jun 2026 | Barton | 14K | 9.1% | 4 |
| Jun 2026 | Strapcode | 12.1K | 7.9% | 5 |
| Jun 2026 | Artem | 9.9K | 6.4% | 6 |
| Jun 2026 | Hirsch | 9.8K | 6.4% | 7 |
| Jun 2026 | Crown & Buckle | 8.8K | 5.7% | 8 |
| Jun 2026 | Jean Rousseau | 7.9K | 5.1% | 9 |
| Jun 2026 | Bulang & Sons | 6.6K | 4.3% | 10 |
| Jun 2026 | Nomad | 5.4K | 3.5% | 11 |
| Jun 2026 | Crafter Blue | 4.4K | 2.9% | 12 |
| Jun 2026 | Molequin | 3.3K | 2.1% | 13 |
| Jun 2026 | Cheapest NATO Straps | 1.6K | 1% | 14 |
| Jul 2026 | Delugs | 40.5K | 26.5% | 1 |
| Jul 2026 | Uncle Straps | 14.8K | 9.7% | 2 |
| Jul 2026 | WatchGecko | 14.8K | 9.7% | 3 |
| Jul 2026 | Barton | 13.7K | 9% | 4 |
| Jul 2026 | Strapcode | 12.1K | 7.9% | 5 |
| Jul 2026 | Hirsch | 9.8K | 6.4% | 6 |
| Jul 2026 | Jean Rousseau | 8.2K | 5.4% | 7 |
| Jul 2026 | Artem | 8.1K | 5.3% | 8 |
| Jul 2026 | Crown & Buckle | 7.3K | 4.8% | 9 |
| Jul 2026 | Bulang & Sons | 6.6K | 4.3% | 10 |
| Jul 2026 | Crafter Blue | 6.6K | 4.3% | 11 |
| Jul 2026 | Nomad | 5.4K | 3.5% | 12 |
| Jul 2026 | Molequin | 3.3K | 2.1% | 13 |
| Jul 2026 | Cheapest NATO Straps | 1.6K | 1% | 14 |
| Aug 2026 | Delugs | 40.5K | 25.5% | 1 |
| Aug 2026 | Uncle Straps | 18.1K | 11.4% | 2 |
| Aug 2026 | WatchGecko | 14.8K | 9.3% | 3 |
| Aug 2026 | Barton | 14K | 8.8% | 4 |
| Aug 2026 | Strapcode | 12.1K | 7.6% | 5 |
| Aug 2026 | Artem | 9.9K | 6.2% | 6 |
| Aug 2026 | Hirsch | 9.8K | 6.2% | 7 |
| Aug 2026 | Jean Rousseau | 9.7K | 6.1% | 8 |
| Aug 2026 | Crown & Buckle | 9K | 5.7% | 9 |
| Aug 2026 | Bulang & Sons | 6.6K | 4.2% | 10 |
| Aug 2026 | Nomad | 5.4K | 3.4% | 11 |
| Aug 2026 | Crafter Blue | 4.4K | 2.8% | 12 |
| Aug 2026 | Molequin | 3.1K | 2% | 13 |
| Aug 2026 | Cheapest NATO Straps | 1.3K | 0.82% | 14 |
| Sep 2026 | Delugs | 33.1K | 23.9% | 1 |
| Sep 2026 | Uncle Straps | 14.8K | 10.7% | 2 |
| Sep 2026 | WatchGecko | 12.1K | 8.7% | 3 |
| Sep 2026 | Barton | 11.5K | 8.3% | 4 |
| Sep 2026 | Jean Rousseau | 11.5K | 8.3% | 5 |
| Sep 2026 | Strapcode | 9.9K | 7.2% | 6 |
| Sep 2026 | Artem | 8.1K | 5.9% | 7 |
| Sep 2026 | Nomad | 8.1K | 5.9% | 8 |
| Sep 2026 | Hirsch | 8K | 5.8% | 9 |
| Sep 2026 | Crown & Buckle | 7.2K | 5.2% | 10 |
| Sep 2026 | Bulang & Sons | 6.6K | 4.8% | 11 |
| Sep 2026 | Crafter Blue | 3.6K | 2.6% | 12 |
| Sep 2026 | Molequin | 2.6K | 1.9% | 13 |
| Sep 2026 | Cheapest NATO Straps | 1.3K | 0.94% | 14 |
| Oct 2026 | Delugs | 33.1K | 25.4% | 1 |
| Oct 2026 | Uncle Straps | 14.8K | 11.4% | 2 |
| Oct 2026 | WatchGecko | 12.1K | 9.3% | 3 |
| Oct 2026 | Strapcode | 9.9K | 7.6% | 4 |
| Oct 2026 | Barton | 9.7K | 7.4% | 5 |
| Oct 2026 | Jean Rousseau | 9.4K | 7.2% | 6 |
| Oct 2026 | Hirsch | 8K | 6.1% | 7 |
| Oct 2026 | Crown & Buckle | 7.2K | 5.5% | 8 |
| Oct 2026 | Artem | 6.6K | 5.1% | 9 |
| Oct 2026 | Bulang & Sons | 6.6K | 5.1% | 10 |
| Oct 2026 | Nomad | 5.4K | 4.1% | 11 |
| Oct 2026 | Crafter Blue | 3.6K | 2.8% | 12 |
| Oct 2026 | Molequin | 2.6K | 2% | 13 |
| Oct 2026 | Cheapest NATO Straps | 1.3K | 1% | 14 |

## How are branded searches counted for watch strap brands?

- **Artem**: Measured on the search term “artem straps”.
- **Barton**: Measured on the search terms “barton straps” and “barton watch bands”, summed into one figure.
- **Bulang & Sons**: Measured on the search term “bulang and sons”.
- **Cheapest NATO Straps**: Measured on the search term “cheapest nato straps”.
- **Crafter Blue**: Measured on the search term “crafter blue”.
- **Crown & Buckle**: Measured on the search terms “crown and buckle” and “crown and buckle straps”, summed into one figure.
- **Delugs**: Measured on the search term “delugs”.
- **Hirsch**: Measured on the search terms “hirsch straps” and “hirsch watch strap”, summed into one figure.
- **Jean Rousseau**: Measured on the search terms “jean rousseau” and “jean rousseau straps”, summed into one figure.
- **Molequin**: Measured on the search terms “molequin” and “molequin straps”, summed into one figure.
- **Nomad**: Measured on the search term “nomad watch band”.
- **Strapcode**: Measured on the search term “strapcode”.
- **Uncle Straps**: Measured on the search term “uncle straps”.
- **WatchGecko**: Measured on the search term “watchgecko”.

- [Artem](/demand/global-en/brands/artem-straps)
- [Barton](/demand/global-en/brands/barton-watch-bands)
- [Bulang & Sons](/demand/global-en/brands/bulang-and-sons)
- [Cheapest NATO Straps](/demand/global-en/brands/cheapest-nato-straps)
- [Crafter Blue](/demand/global-en/brands/crafter-blue)
- [Crown & Buckle](/demand/global-en/brands/crown-and-buckle)
- [Delugs](/demand/global-en/brands/delugs)
- [Hirsch](/demand/global-en/brands/hirsch-straps)
- [Jean Rousseau](/demand/global-en/brands/jean-rousseau)
- [Molequin](/demand/global-en/brands/molequin)
- [Nomad](/demand/global-en/brands/nomad-goods)
- [Strapcode](/demand/global-en/brands/strapcode)
- [Uncle Straps](/demand/global-en/brands/uncle-straps)
- [WatchGecko](/demand/global-en/brands/watchgecko)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among watch strap brands worldwide?

In October 2026, Delugs was the most searched among watch strap brands worldwide, with an estimated 33.1K branded searches, 25.4% of all searches for the 14 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Watch strap brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/watch-strap-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/watch-strap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.