---
title: "Fisher & Paykel vs Samsung: Which is searched more?"
description: "Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/fisher-and-paykel-vs-samsung"
publisher: "Brandwave"
---

# Fisher & Paykel vs Samsung: Which is searched more?

Which is more popular in search, Fisher & Paykel or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and Samsung
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fisher & Paykel Share of Search**: 0.56%
- **Samsung Share of Search**: 3.1%

## Which is more popular in search, Fisher & Paykel or Samsung?

- In September 2026, Samsung had more branded searches than Fisher & Paykel among washing machine brands worldwide. Samsung was estimated to have 151K branded searches compared to Fisher & Paykel’s 27.1K, and held a 3.1% Share of Search versus Fisher & Paykel’s 0.56%.
- Samsung was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands worldwide moved from 0.65% to 0.56%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches held steady at 151K.

## How did search popularity change for washing machine brands worldwide in September 2026?

- Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.65% | 11 | 151K | 2.9% | 8 |
| Nov 2025 | 33.1K | 0.55% | 11 | 185K | 3.1% | 7 |
| Dec 2025 | 27.1K | 0.51% | 11 | 151K | 2.9% | 9 |
| Jan 2026 | 33.1K | 0.63% | 11 | 151K | 2.9% | 8 |
| Feb 2026 | 27.1K | 0.61% | 11 | 176K | 3.9% | 7 |
| Mar 2026 | 33.1K | 0.65% | 11 | 176K | 3.5% | 7 |
| Apr 2026 | 27.1K | 0.57% | 11 | 151K | 3.2% | 8 |
| May 2026 | 27.1K | 0.56% | 11 | 151K | 3.1% | 8 |
| Jun 2026 | 27.1K | 0.53% | 11 | 151K | 2.9% | 8 |
| Jul 2026 | 27.1K | 0.55% | 11 | 176K | 3.6% | 7 |
| Aug 2026 | 27.1K | 0.54% | 11 | 176K | 3.5% | 8 |
| Sep 2026 | 27.1K | 0.56% | 11 | 151K | 3.1% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.

- [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher & Paykel or Samsung?

In September 2026, Samsung had more branded searches than Fisher & Paykel among washing machine brands worldwide. Samsung was estimated to have 151K branded searches compared to Fisher & Paykel’s 27.1K, and held a 3.1% Share of Search versus Fisher & Paykel’s 0.56%.

## Cite this page

Brandwave. "Fisher & Paykel vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/fisher-and-paykel-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/fisher-and-paykel-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.