---
title: "Electrolux vs Haier: Which is searched more?"
description: "Which is more popular in search, Electrolux or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/electrolux-vs-haier"
publisher: "Brandwave"
---

# Electrolux vs Haier: Which is searched more?

Which is more popular in search, Electrolux or Haier? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Electrolux and Haier
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Electrolux Share of Search**: 30.9%
- **Haier Share of Search**: 7.6%

## Which is more popular in search, Electrolux or Haier?

- In September 2026, Electrolux had more branded searches than Haier among washing machine brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Haier’s 368K, and held a 30.9% Share of Search versus Haier’s 7.6%.
- Electrolux was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide moved from 29.4% to 30.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.
- Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Month by month

| Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Haier estimated searches | Haier Share of Search | Haier rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 29.4% | 1 | 450K | 8.8% | 5 |
| Nov 2025 | 2.2M | 37.4% | 1 | 450K | 7.5% | 4 |
| Dec 2025 | 1.5M | 28.5% | 1 | 550K | 10.4% | 4 |
| Jan 2026 | 1.5M | 28.6% | 1 | 450K | 8.6% | 5 |
| Feb 2026 | 1.2M | 27.4% | 1 | 368K | 8.3% | 5 |
| Mar 2026 | 1.5M | 29.7% | 1 | 450K | 8.9% | 5 |
| Apr 2026 | 1.5M | 31.5% | 1 | 550K | 11.5% | 3 |
| May 2026 | 1.5M | 30.8% | 1 | 550K | 11.3% | 3 |
| Jun 2026 | 1.5M | 29.3% | 1 | 550K | 10.7% | 5 |
| Jul 2026 | 1.2M | 24.8% | 1 | 450K | 9.2% | 5 |
| Aug 2026 | 1.5M | 29.9% | 1 | 368K | 7.3% | 6 |
| Sep 2026 | 1.5M | 30.9% | 1 | 368K | 7.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Electrolux**: Measured on the search term “electrolux”.
- **Haier**: Measured on the search term “haier”.

- [Electrolux profile](/demand/global-en/brands/electrolux)
- [Haier profile](/demand/global-en/brands/haier)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Electrolux or Haier?

In September 2026, Electrolux had more branded searches than Haier among washing machine brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Haier’s 368K, and held a 30.9% Share of Search versus Haier’s 7.6%.

## Cite this page

Brandwave. "Electrolux vs Haier: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/electrolux-vs-haier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/washing-machine-brands/compare/electrolux-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.