---
title: "Washing machine brands: Which are searched most?"
description: "Compare the washing machine brands people buy. Share of Search among Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse, Fisher & Paykel and Whirlpool, the washing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/washing-machine-brands"
publisher: "Brandwave"
---

# Washing machine brands: Which are searched most?

Compare the washing machine brands people buy. Share of Search among Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse, Fisher & Paykel and Whirlpool, the washing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Washing machine brands
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Electrolux, 30.9%

## Which brand is most popular in search among washing machine brands worldwide?

- In September 2026, Electrolux was the most searched among washing machine brands worldwide, with an estimated 1.5M branded searches and 30.9% estimated Share of Search within this set.
- Smeg is in 2nd place, 9.8 percentage points behind at 21.1% Share of Search.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide increased from 29.4% to 30.9%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide increased from 20.5% to 21.1%.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide increased from 8.8% to 11.3%.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide decreased from 10.8% to 9.3%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide decreased from 9.2% to 8%.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among washing machine brands worldwide decreased from 3.9% to 3.4%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide peaked at 37.4% in November 2025 and was lowest at 24.8% in July 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide peaked at 23.3% in January 2026 and was lowest at 14.3% in June 2026.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide peaked at 16.8% in July 2026 and was lowest at 7.5% in November 2025.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide peaked at 11.2% in July 2026 and was lowest at 8.9% in March 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide peaked at 11.3% in March 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide peaked at 11.5% in April 2026 and was lowest at 7.3% in August 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among washing machine brands worldwide peaked at 4% in August 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Midea rose from 6th to 3rd among washing machine brands worldwide.
- Across the 12 months ending September 2026, Beko fell from 3rd to 4th among washing machine brands worldwide.
- Across the 12 months ending September 2026, LG fell from 4th to 5th among washing machine brands worldwide.
- Across the 12 months ending September 2026, Haier fell from 5th to 6th among washing machine brands worldwide.
- Across the 12 months ending September 2026, Miele rose from 10th to 9th among washing machine brands worldwide.
- Across the 12 months ending September 2026, Westinghouse fell from 9th to 10th among washing machine brands worldwide.
- Across the 12 months ending September 2026, Samsung, Fisher & Paykel and Whirlpool held steady: their estimated Share of Search among washing machine brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Electrolux vs Smeg: compare search popularity](/demand/global-en/compare/electrolux-vs-smeg): 30.9% against 21.1% Share of Search.
- [Electrolux vs Midea: compare search popularity](/demand/global-en/compare/electrolux-vs-midea): 30.9% against 11.3% Share of Search.
- [Electrolux vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-electrolux): 30.9% against 9.3% Share of Search.
- [Electrolux vs LG: compare search popularity](/demand/global-en/compare/electrolux-vs-lg): 30.9% against 8% Share of Search.
- [Smeg vs Midea: compare search popularity](/demand/global-en/compare/midea-vs-smeg): 21.1% against 11.3% Share of Search.
- [Smeg vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-smeg): 21.1% against 9.3% Share of Search.
- [Smeg vs LG: compare search popularity](/demand/global-en/compare/lg-vs-smeg): 21.1% against 8% Share of Search.
- [Midea vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-midea): 11.3% against 9.3% Share of Search.
- [Midea vs LG: compare search popularity](/demand/global-en/compare/lg-vs-midea): 11.3% against 8% Share of Search.
- [Beko vs LG: compare search popularity](/demand/global-en/compare/beko-vs-lg): 9.3% against 8% Share of Search.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among washing machine brands worldwide, from 17.9% to 21.1%.
- In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.
- In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.
- In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.
- In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.
- In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.
- Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Electrolux | 30.9% | 1.5M | 0.0% | Electrolux Group |
| 2 | Smeg | 21.1% | 1M | +13.9% | Smeg |
| 3 | Midea | 11.3% | 550K | -18.3% | Midea |
| 4 | Beko | 9.3% | 450K | 0.0% | Beko |
| 5 | LG | 8% | 386K | -18.2% | LG |
| 6 | Haier | 7.6% | 368K | 0.0% | Haier |
| 7 | Bosch | 3.4% | 165K | -17.9% | Bosch |
| 8 | Samsung | 3.1% | 151K | -14.2% | Samsung |
| 9 | Miele | 2.3% | 111K | -18.4% | Miele |
| 10 | Westinghouse | 2.3% | 110K | 0.0% | Electrolux Group |
| 11 | Fisher & Paykel | 0.56% | 27.1K | 0.0% | Fisher & Paykel |
| 12 | Whirlpool | 0.17% | 8.1K | 0.0% | Whirlpool |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolux | 1.5M | 29.4% | 1 |
| Oct 2025 | Smeg | 1M | 20.5% | 2 |
| Oct 2025 | Beko | 550K | 10.8% | 3 |
| Oct 2025 | LG | 472K | 9.2% | 4 |
| Oct 2025 | Haier | 450K | 8.8% | 5 |
| Oct 2025 | Midea | 450K | 8.8% | 6 |
| Oct 2025 | Bosch | 201K | 3.9% | 7 |
| Oct 2025 | Samsung | 151K | 2.9% | 8 |
| Oct 2025 | Westinghouse | 135K | 2.6% | 9 |
| Oct 2025 | Miele | 111K | 2.2% | 10 |
| Oct 2025 | Fisher & Paykel | 33.1K | 0.65% | 11 |
| Oct 2025 | Whirlpool | 8.1K | 0.16% | 12 |
| Nov 2025 | Electrolux | 2.2M | 37.4% | 1 |
| Nov 2025 | Smeg | 1.2M | 20.3% | 2 |
| Nov 2025 | Beko | 550K | 9.2% | 3 |
| Nov 2025 | Haier | 450K | 7.5% | 4 |
| Nov 2025 | Midea | 450K | 7.5% | 5 |
| Nov 2025 | LG | 395K | 6.6% | 6 |
| Nov 2025 | Samsung | 185K | 3.1% | 7 |
| Nov 2025 | Miele | 166K | 2.8% | 8 |
| Nov 2025 | Bosch | 165K | 2.8% | 9 |
| Nov 2025 | Westinghouse | 135K | 2.3% | 10 |
| Nov 2025 | Fisher & Paykel | 33.1K | 0.55% | 11 |
| Nov 2025 | Whirlpool | 6.6K | 0.11% | 12 |
| Dec 2025 | Electrolux | 1.5M | 28.5% | 1 |
| Dec 2025 | Smeg | 1.2M | 22.8% | 2 |
| Dec 2025 | Beko | 550K | 10.4% | 3 |
| Dec 2025 | Haier | 550K | 10.4% | 4 |
| Dec 2025 | Midea | 450K | 8.5% | 5 |
| Dec 2025 | LG | 390K | 7.4% | 6 |
| Dec 2025 | Miele | 166K | 3.2% | 7 |
| Dec 2025 | Bosch | 165K | 3.1% | 8 |
| Dec 2025 | Samsung | 151K | 2.9% | 9 |
| Dec 2025 | Westinghouse | 110K | 2.1% | 10 |
| Dec 2025 | Fisher & Paykel | 27.1K | 0.51% | 11 |
| Dec 2025 | Whirlpool | 6.6K | 0.13% | 12 |
| Jan 2026 | Electrolux | 1.5M | 28.6% | 1 |
| Jan 2026 | Smeg | 1.2M | 23.3% | 2 |
| Jan 2026 | Beko | 550K | 10.5% | 3 |
| Jan 2026 | LG | 472K | 9% | 4 |
| Jan 2026 | Haier | 450K | 8.6% | 5 |
| Jan 2026 | Midea | 450K | 8.6% | 6 |
| Jan 2026 | Bosch | 165K | 3.1% | 7 |
| Jan 2026 | Samsung | 151K | 2.9% | 8 |
| Jan 2026 | Miele | 136K | 2.6% | 9 |
| Jan 2026 | Westinghouse | 110K | 2.1% | 10 |
| Jan 2026 | Fisher & Paykel | 33.1K | 0.63% | 11 |
| Jan 2026 | Whirlpool | 8.1K | 0.15% | 12 |
| Feb 2026 | Electrolux | 1.2M | 27.4% | 1 |
| Feb 2026 | Smeg | 1M | 22.6% | 2 |
| Feb 2026 | LG | 472K | 10.6% | 3 |
| Feb 2026 | Beko | 450K | 10.1% | 4 |
| Feb 2026 | Haier | 368K | 8.3% | 5 |
| Feb 2026 | Midea | 368K | 8.3% | 6 |
| Feb 2026 | Samsung | 176K | 3.9% | 7 |
| Feb 2026 | Bosch | 135K | 3% | 8 |
| Feb 2026 | Miele | 111K | 2.5% | 9 |
| Feb 2026 | Westinghouse | 110K | 2.5% | 10 |
| Feb 2026 | Fisher & Paykel | 27.1K | 0.61% | 11 |
| Feb 2026 | Whirlpool | 6.6K | 0.15% | 12 |
| Mar 2026 | Electrolux | 1.5M | 29.7% | 1 |
| Mar 2026 | Smeg | 1M | 19.9% | 2 |
| Mar 2026 | LG | 572K | 11.3% | 3 |
| Mar 2026 | Beko | 450K | 8.9% | 4 |
| Mar 2026 | Haier | 450K | 8.9% | 5 |
| Mar 2026 | Midea | 450K | 8.9% | 6 |
| Mar 2026 | Samsung | 176K | 3.5% | 7 |
| Mar 2026 | Bosch | 165K | 3.3% | 8 |
| Mar 2026 | Miele | 136K | 2.7% | 9 |
| Mar 2026 | Westinghouse | 110K | 2.2% | 10 |
| Mar 2026 | Fisher & Paykel | 33.1K | 0.65% | 11 |
| Mar 2026 | Whirlpool | 6.6K | 0.13% | 12 |
| Apr 2026 | Electrolux | 1.5M | 31.5% | 1 |
| Apr 2026 | Smeg | 857K | 18% | 2 |
| Apr 2026 | Haier | 550K | 11.5% | 3 |
| Apr 2026 | Beko | 450K | 9.4% | 4 |
| Apr 2026 | Midea | 450K | 9.4% | 5 |
| Apr 2026 | LG | 390K | 8.2% | 6 |
| Apr 2026 | Bosch | 165K | 3.5% | 7 |
| Apr 2026 | Samsung | 151K | 3.2% | 8 |
| Apr 2026 | Miele | 111K | 2.3% | 9 |
| Apr 2026 | Westinghouse | 110K | 2.3% | 10 |
| Apr 2026 | Fisher & Paykel | 27.1K | 0.57% | 11 |
| Apr 2026 | Whirlpool | 5.4K | 0.11% | 12 |
| May 2026 | Electrolux | 1.5M | 30.8% | 1 |
| May 2026 | Smeg | 857K | 17.6% | 2 |
| May 2026 | Haier | 550K | 11.3% | 3 |
| May 2026 | Midea | 550K | 11.3% | 4 |
| May 2026 | Beko | 450K | 9.2% | 5 |
| May 2026 | LG | 390K | 8% | 6 |
| May 2026 | Bosch | 165K | 3.4% | 7 |
| May 2026 | Samsung | 151K | 3.1% | 8 |
| May 2026 | Miele | 111K | 2.3% | 9 |
| May 2026 | Westinghouse | 110K | 2.3% | 10 |
| May 2026 | Fisher & Paykel | 27.1K | 0.56% | 11 |
| May 2026 | Whirlpool | 6.6K | 0.14% | 12 |
| Jun 2026 | Electrolux | 1.5M | 29.3% | 1 |
| Jun 2026 | Midea | 823K | 16.1% | 2 |
| Jun 2026 | Smeg | 734K | 14.3% | 3 |
| Jun 2026 | Beko | 550K | 10.7% | 4 |
| Jun 2026 | Haier | 550K | 10.7% | 5 |
| Jun 2026 | LG | 390K | 7.6% | 6 |
| Jun 2026 | Bosch | 165K | 3.2% | 7 |
| Jun 2026 | Samsung | 151K | 2.9% | 8 |
| Jun 2026 | Miele | 111K | 2.2% | 9 |
| Jun 2026 | Westinghouse | 110K | 2.1% | 10 |
| Jun 2026 | Fisher & Paykel | 27.1K | 0.53% | 11 |
| Jun 2026 | Whirlpool | 6.6K | 0.13% | 12 |
| Jul 2026 | Electrolux | 1.2M | 24.8% | 1 |
| Jul 2026 | Smeg | 882K | 18% | 2 |
| Jul 2026 | Midea | 823K | 16.8% | 3 |
| Jul 2026 | Beko | 550K | 11.2% | 4 |
| Jul 2026 | Haier | 450K | 9.2% | 5 |
| Jul 2026 | LG | 390K | 7.9% | 6 |
| Jul 2026 | Samsung | 176K | 3.6% | 7 |
| Jul 2026 | Bosch | 165K | 3.4% | 8 |
| Jul 2026 | Miele | 111K | 2.3% | 9 |
| Jul 2026 | Westinghouse | 110K | 2.2% | 10 |
| Jul 2026 | Fisher & Paykel | 27.1K | 0.55% | 11 |
| Jul 2026 | Whirlpool | 8.1K | 0.16% | 12 |
| Aug 2026 | Electrolux | 1.5M | 29.9% | 1 |
| Aug 2026 | Smeg | 899K | 17.9% | 2 |
| Aug 2026 | Midea | 673K | 13.4% | 3 |
| Aug 2026 | LG | 472K | 9.4% | 4 |
| Aug 2026 | Beko | 450K | 9% | 5 |
| Aug 2026 | Haier | 368K | 7.3% | 6 |
| Aug 2026 | Bosch | 201K | 4% | 7 |
| Aug 2026 | Samsung | 176K | 3.5% | 8 |
| Aug 2026 | Miele | 136K | 2.7% | 9 |
| Aug 2026 | Westinghouse | 110K | 2.2% | 10 |
| Aug 2026 | Fisher & Paykel | 27.1K | 0.54% | 11 |
| Aug 2026 | Whirlpool | 8.1K | 0.16% | 12 |
| Sep 2026 | Electrolux | 1.5M | 30.9% | 1 |
| Sep 2026 | Smeg | 1M | 21.1% | 2 |
| Sep 2026 | Midea | 550K | 11.3% | 3 |
| Sep 2026 | Beko | 450K | 9.3% | 4 |
| Sep 2026 | LG | 386K | 8% | 5 |
| Sep 2026 | Haier | 368K | 7.6% | 6 |
| Sep 2026 | Bosch | 165K | 3.4% | 7 |
| Sep 2026 | Samsung | 151K | 3.1% | 8 |
| Sep 2026 | Miele | 111K | 2.3% | 9 |
| Sep 2026 | Westinghouse | 110K | 2.3% | 10 |
| Sep 2026 | Fisher & Paykel | 27.1K | 0.56% | 11 |
| Sep 2026 | Whirlpool | 8.1K | 0.17% | 12 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search term “bosch washing machine”.
- **Electrolux**: Measured on the search term “electrolux”.
- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **Haier**: Measured on the search term “haier”.
- **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure.
- **Midea**: Measured on the search term “midea”.
- **Miele**: Measured on the search terms “miele com” and “miele vacuum”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine” and “smeg fridge”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse”.
- **Whirlpool**: Measured on the search term “washing machine whirlpool”.

- [Beko](/demand/global-en/brands/beko)
- [Bosch](/demand/global-en/brands/bosch)
- [Electrolux](/demand/global-en/brands/electrolux)
- [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel)
- [Haier](/demand/global-en/brands/haier)
- [LG](/demand/global-en/brands/lg)
- [Midea](/demand/global-en/brands/midea)
- [Miele](/demand/global-en/brands/miele)
- [Samsung](/demand/global-en/brands/samsung)
- [Smeg](/demand/global-en/brands/smeg)
- [Westinghouse](/demand/global-en/brands/westinghouse)
- [Whirlpool](/demand/global-en/brands/whirlpool)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among washing machine brands worldwide?

In September 2026, Electrolux was the most searched among washing machine brands worldwide, with an estimated 1.5M branded searches and 30.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Washing machine brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/washing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/washing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.