---
title: "Wallpaper: Which brands are most popular in search?"
description: "Compare the wallpaper people search for. Share of Search among Farrow & Ball, Sanderson, Graham & Brown, Cole & Son, Superfresco and Arthouse, the wallpaper Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wallpaper"
publisher: "Brandwave"
---

# Wallpaper: Which brands are most popular in search?

Compare the wallpaper people search for. Share of Search among Farrow & Ball, Sanderson, Graham & Brown, Cole & Son, Superfresco and Arthouse, the wallpaper Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wallpaper
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farrow & Ball, 77.8%

## Which brand is most popular in search among wallpaper worldwide?

- In August 2026, Farrow & Ball was the most searched among wallpaper worldwide, with an estimated 246K branded searches and 77.8% estimated Share of Search within this set.
- Sanderson is in 2nd place, 62.2 percentage points behind at 15.7% Share of Search.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide decreased from 79.2% to 77.8%.
- Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide increased from 13% to 15.7%.
- Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide decreased from 3.9% to 3.1%.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among wallpaper worldwide peaked at 81.4% in November 2025 and was lowest at 74.4% in December 2025.
- Across the 11 months ending August 2026, Sanderson’s estimated Share of Search among wallpaper worldwide peaked at 18.3% in December 2025 and was lowest at 11% in November 2025.
- Across the 11 months ending August 2026, Graham & Brown’s estimated Share of Search among wallpaper worldwide peaked at 4% in November 2025 and was lowest at 2.6% in July 2026.
- Across the 11 months ending August 2026, Cole & Son, Superfresco and Arthouse held steady: their estimated Share of Search among wallpaper worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farrow & Ball vs Sanderson: compare search popularity](/demand/global-en/compare/farrow-ball-vs-sanderson): 77.8% against 15.7% Share of Search.
- [Farrow & Ball vs Graham & Brown: compare search popularity](/demand/global-en/compare/farrow-ball-vs-graham-brown): 77.8% against 3.1% Share of Search.
- [Sanderson vs Graham & Brown: compare search popularity](/demand/global-en/compare/graham-brown-vs-sanderson): 15.7% against 3.1% Share of Search.

## How did search popularity change for wallpaper worldwide in August 2026?

- In August 2026, Graham & Brown gained estimated Share of Search among wallpaper worldwide, from 2.6% to 3.1%.
- Estimated monthly branded searches for Cole & Son worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Superfresco worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Farrow & Ball worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for Arthouse worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farrow & Ball | 77.8% | 246K | 0.0% | Farrow & Ball |
| 2 | Sanderson | 15.7% | 49.5K | 0.0% | Sanderson |
| 3 | Graham & Brown | 3.1% | 9.9K | +22.2% | Graham & Brown |
| 4 | Cole & Son | 1.7% | 5.4K | -18.2% | Cole & Son |
| 5 | Superfresco | 0.92% | 2.9K | 0.0% | Superfresco |
| 6 | Arthouse | 0.76% | 2.4K | +26.3% | Arthouse |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farrow & Ball | 301K | 79.2% | 1 |
| Oct 2025 | Sanderson | 49.5K | 13% | 2 |
| Oct 2025 | Graham & Brown | 14.8K | 3.9% | 3 |
| Oct 2025 | Cole & Son | 8.1K | 2.1% | 4 |
| Oct 2025 | Superfresco | 3.6K | 0.95% | 5 |
| Oct 2025 | Arthouse | 2.9K | 0.76% | 6 |
| Nov 2025 | Farrow & Ball | 301K | 81.4% | 1 |
| Nov 2025 | Sanderson | 40.5K | 11% | 2 |
| Nov 2025 | Graham & Brown | 14.8K | 4% | 3 |
| Nov 2025 | Cole & Son | 8.1K | 2.2% | 4 |
| Nov 2025 | Superfresco | 2.9K | 0.78% | 5 |
| Nov 2025 | Arthouse | 2.4K | 0.65% | 6 |
| Dec 2025 | Farrow & Ball | 201K | 74.4% | 1 |
| Dec 2025 | Sanderson | 49.5K | 18.3% | 2 |
| Dec 2025 | Graham & Brown | 9.9K | 3.7% | 3 |
| Dec 2025 | Cole & Son | 5.4K | 2% | 4 |
| Dec 2025 | Superfresco | 2.9K | 1.1% | 5 |
| Dec 2025 | Arthouse | 1.6K | 0.59% | 6 |
| Jan 2026 | Farrow & Ball | 301K | 77.1% | 1 |
| Jan 2026 | Sanderson | 60.5K | 15.5% | 2 |
| Jan 2026 | Graham & Brown | 14.8K | 3.8% | 3 |
| Jan 2026 | Cole & Son | 8.1K | 2.1% | 4 |
| Jan 2026 | Arthouse | 2.9K | 0.74% | 5 |
| Jan 2026 | Superfresco | 2.9K | 0.74% | 6 |
| Feb 2026 | Farrow & Ball | 301K | 79.9% | 1 |
| Feb 2026 | Sanderson | 49.5K | 13.1% | 2 |
| Feb 2026 | Graham & Brown | 12.1K | 3.2% | 3 |
| Feb 2026 | Cole & Son | 8.1K | 2.2% | 4 |
| Feb 2026 | Arthouse | 2.9K | 0.77% | 5 |
| Feb 2026 | Superfresco | 2.9K | 0.77% | 6 |
| Mar 2026 | Farrow & Ball | 301K | 79.9% | 1 |
| Mar 2026 | Sanderson | 49.5K | 13.1% | 2 |
| Mar 2026 | Graham & Brown | 12.1K | 3.2% | 3 |
| Mar 2026 | Cole & Son | 8.1K | 2.2% | 4 |
| Mar 2026 | Superfresco | 3.6K | 0.96% | 5 |
| Mar 2026 | Arthouse | 2.4K | 0.64% | 6 |
| Apr 2026 | Farrow & Ball | 246K | 77.5% | 1 |
| Apr 2026 | Sanderson | 49.5K | 15.6% | 2 |
| Apr 2026 | Graham & Brown | 9.9K | 3.1% | 3 |
| Apr 2026 | Cole & Son | 6.6K | 2.1% | 4 |
| Apr 2026 | Superfresco | 2.9K | 0.91% | 5 |
| Apr 2026 | Arthouse | 2.4K | 0.76% | 6 |
| May 2026 | Farrow & Ball | 246K | 77.5% | 1 |
| May 2026 | Sanderson | 49.5K | 15.6% | 2 |
| May 2026 | Graham & Brown | 9.9K | 3.1% | 3 |
| May 2026 | Cole & Son | 6.6K | 2.1% | 4 |
| May 2026 | Superfresco | 2.9K | 0.91% | 5 |
| May 2026 | Arthouse | 2.4K | 0.76% | 6 |
| Jun 2026 | Farrow & Ball | 201K | 76.6% | 1 |
| Jun 2026 | Sanderson | 40.5K | 15.4% | 2 |
| Jun 2026 | Graham & Brown | 9.9K | 3.8% | 3 |
| Jun 2026 | Cole & Son | 6.6K | 2.5% | 4 |
| Jun 2026 | Superfresco | 2.4K | 0.91% | 5 |
| Jun 2026 | Arthouse | 1.9K | 0.72% | 6 |
| Jul 2026 | Farrow & Ball | 246K | 78.1% | 1 |
| Jul 2026 | Sanderson | 49.5K | 15.7% | 2 |
| Jul 2026 | Graham & Brown | 8.1K | 2.6% | 3 |
| Jul 2026 | Cole & Son | 6.6K | 2.1% | 4 |
| Jul 2026 | Superfresco | 2.9K | 0.92% | 5 |
| Jul 2026 | Arthouse | 1.9K | 0.6% | 6 |
| Aug 2026 | Farrow & Ball | 246K | 77.8% | 1 |
| Aug 2026 | Sanderson | 49.5K | 15.7% | 2 |
| Aug 2026 | Graham & Brown | 9.9K | 3.1% | 3 |
| Aug 2026 | Cole & Son | 5.4K | 1.7% | 4 |
| Aug 2026 | Superfresco | 2.9K | 0.92% | 5 |
| Aug 2026 | Arthouse | 2.4K | 0.76% | 6 |
| Sep 2026 | Arthouse | — | — | — |
| Sep 2026 | Cole & Son | — | — | — |
| Sep 2026 | Farrow & Ball | — | — | — |
| Sep 2026 | Graham & Brown | — | — | — |
| Sep 2026 | Sanderson | — | — | — |
| Sep 2026 | Superfresco | — | — | — |

## What is being compared

- **Arthouse**: Measured on the search term “arthouse wallpaper”.
- **Cole & Son**: Measured on the search term “cole and son”.
- **Farrow & Ball**: Measured on the search term “farrow and ball”.
- **Graham & Brown**: Measured on the search term “graham and brown”.
- **Sanderson**: Measured on the search term “sanderson”.
- **Superfresco**: Measured on the search term “super fresco”.

- [Arthouse](/demand/global-en/brands/arthouse)
- [Cole & Son](/demand/global-en/brands/cole-son)
- [Farrow & Ball](/demand/global-en/brands/farrow-ball)
- [Graham & Brown](/demand/global-en/brands/graham-brown)
- [Sanderson](/demand/global-en/brands/sanderson)
- [Superfresco](/demand/global-en/brands/superfresco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wallpaper worldwide?

In August 2026, Farrow & Ball was the most searched among wallpaper worldwide, with an estimated 246K branded searches and 77.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wallpaper: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/wallpaper

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wallpaper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.