--- title: "Walking socks brands: Which are searched most?" description: "Compare the walking socks brands people buy. Share of Search among Smartwool, Thorlos and Bridgedale, the walking socks brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/walking-socks-brands" publisher: "Brandwave" --- # Walking socks brands: Which are searched most? Compare the walking socks brands people buy. Share of Search among Smartwool, Thorlos and Bridgedale, the walking socks brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Walking socks brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Smartwool, 86% ## Which brand is most popular in search among walking socks brands worldwide? - In September 2026, Smartwool was the most searched among walking socks brands worldwide, with an estimated 90.5K branded searches and 86% estimated Share of Search within this set. - Thorlos is in 2nd place, 78.3 percentage points behind at 7.7% Share of Search. - Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among walking socks brands worldwide decreased from 89.3% to 86%. - Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide increased from 5.4% to 7.7%. - Across the 12 months ending September 2026, Bridgedale’s estimated Share of Search among walking socks brands worldwide increased from 5.4% to 6.3%. - Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among walking socks brands worldwide peaked at 91.8% in December 2025 and was lowest at 83.4% in April 2026. - Across the 12 months ending September 2026, Thorlos’ estimated Share of Search among walking socks brands worldwide peaked at 9.3% in June 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, Bridgedale’s estimated Share of Search among walking socks brands worldwide peaked at 7.4% in April 2026 and was lowest at 4.4% in February 2026. - Across the 12 months ending September 2026, Thorlos rose from 3rd to 2nd among walking socks brands worldwide. - Across the 12 months ending September 2026, Bridgedale fell from 2nd to 3rd among walking socks brands worldwide. ## Compare search popularity between leading brands - [Smartwool vs Thorlos: compare search popularity](/demand/global-en/compare/smartwool-vs-thorlos): 86% against 7.7% Share of Search. - [Smartwool vs Bridgedale: compare search popularity](/demand/global-en/compare/bridgedale-vs-smartwool): 86% against 6.3% Share of Search. - [Thorlos vs Bridgedale: compare search popularity](/demand/global-en/compare/bridgedale-vs-thorlos): 7.7% against 6.3% Share of Search. ## How did search popularity change for walking socks brands worldwide in September 2026? - In September 2026, Thorlos gained estimated Share of Search among walking socks brands worldwide, from 6.4% to 7.7%. - In September 2026, Bridgedale gained estimated Share of Search among walking socks brands worldwide, from 5.3% to 6.3%. - In September 2026, Smartwool lost estimated Share of Search among walking socks brands worldwide, from 88.3% to 86%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Smartwool | 86% | 90.5K | 0.0% | Smartwool | | 2 | Thorlos | 7.7% | 8.1K | +22.7% | Thorlos | | 3 | Bridgedale | 6.3% | 6.6K | +22.2% | Bridgedale | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartwool | 135K | 89.3% | 1 | | Oct 2025 | Bridgedale | 8.1K | 5.4% | 2 | | Oct 2025 | Thorlos | 8.1K | 5.4% | 3 | | Nov 2025 | Smartwool | 246K | 90.1% | 1 | | Nov 2025 | Bridgedale | 14.8K | 5.4% | 2 | | Nov 2025 | Thorlos | 12.1K | 4.4% | 3 | | Dec 2025 | Smartwool | 301K | 91.8% | 1 | | Dec 2025 | Bridgedale | 14.8K | 4.5% | 2 | | Dec 2025 | Thorlos | 12.1K | 3.7% | 3 | | Jan 2026 | Smartwool | 201K | 91% | 1 | | Jan 2026 | Bridgedale | 9.9K | 4.5% | 2 | | Jan 2026 | Thorlos | 9.9K | 4.5% | 3 | | Feb 2026 | Smartwool | 135K | 90.2% | 1 | | Feb 2026 | Thorlos | 8.1K | 5.4% | 2 | | Feb 2026 | Bridgedale | 6.6K | 4.4% | 3 | | Mar 2026 | Smartwool | 90.5K | 86% | 1 | | Mar 2026 | Thorlos | 8.1K | 7.7% | 2 | | Mar 2026 | Bridgedale | 6.6K | 6.3% | 3 | | Apr 2026 | Smartwool | 74K | 83.4% | 1 | | Apr 2026 | Thorlos | 8.1K | 9.1% | 2 | | Apr 2026 | Bridgedale | 6.6K | 7.4% | 3 | | May 2026 | Smartwool | 74K | 83.4% | 1 | | May 2026 | Thorlos | 8.1K | 9.1% | 2 | | May 2026 | Bridgedale | 6.6K | 7.4% | 3 | | Jun 2026 | Smartwool | 74K | 84.6% | 1 | | Jun 2026 | Thorlos | 8.1K | 9.3% | 2 | | Jun 2026 | Bridgedale | 5.4K | 6.2% | 3 | | Jul 2026 | Smartwool | 74K | 86% | 1 | | Jul 2026 | Thorlos | 6.6K | 7.7% | 2 | | Jul 2026 | Bridgedale | 5.4K | 6.3% | 3 | | Aug 2026 | Smartwool | 90.5K | 88.3% | 1 | | Aug 2026 | Thorlos | 6.6K | 6.4% | 2 | | Aug 2026 | Bridgedale | 5.4K | 5.3% | 3 | | Sep 2026 | Smartwool | 90.5K | 86% | 1 | | Sep 2026 | Thorlos | 8.1K | 7.7% | 2 | | Sep 2026 | Bridgedale | 6.6K | 6.3% | 3 | ## What is being compared - **Bridgedale**: Measured on the search term “bridgedale socks”. - **Smartwool**: Measured on the search term “smartwool”. - **Thorlos**: Measured on the search term “thorlos socks”. - [Bridgedale](/demand/global-en/brands/bridgedale) - [Smartwool](/demand/global-en/brands/smartwool) - [Thorlos](/demand/global-en/brands/thorlos) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among walking socks brands worldwide? In September 2026, Smartwool was the most searched among walking socks brands worldwide, with an estimated 90.5K branded searches and 86% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Walking socks brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/walking-socks-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/walking-socks-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.