--- title: "ASICS vs New Balance: Which is searched more?" description: "Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands/compare/asics-vs-new-balance" publisher: "Brandwave" --- # ASICS vs New Balance: Which is searched more? Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and New Balance - **Competitive set**: Walking shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **ASICS Share of Search**: 13.1% - **New Balance Share of Search**: 19.7% ## Is ASICS or New Balance more popular in search? - In September 2026, New Balance had more branded searches than ASICS among walking shoe brands worldwide. New Balance had about 22,200 branded searches, while ASICS had 14,800. New Balance made up 19.7% of all walking shoe brand searches we track, and ASICS accounted for 13.1%. - New Balance was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among walking shoe brands worldwide moved from 9.2% to 13.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, New Balance’s share of searches among walking shoe brands worldwide moved from 20.6% to 19.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top walking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was listed before ASICS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | On | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | ASICS | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Skechers | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Saucony | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vionic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about walking shoe brands - Asked ChatGPT "Which walking shoes should I buy?": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance - Asked ChatGPT "What are the best walking shoe brands?": 1. HOKA, 2. New Balance, 3. Brooks, 4. ASICS, 5. Saucony, 6. Skechers - Asked ChatGPT "What are the best walking shoes for plantar fasciitis?": 1. HOKA, 2. Brooks, 3. ASICS, 4. New Balance - Searched Google, AI Overview "walking shoes": 1. Brooks, 2. On, 3. HOKA, 4. New Balance, 5. Skechers - Searched Google, AI Overview "best walking shoes": 1. On, 2. Brooks, 3. HOKA, 4. New Balance, 5. Skechers, 6. ASICS Not named in any answer: Merrell, Clarks, Ryka and Vionic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for walking shoe brands worldwide in September 2026? - In September 2026, HOKA overtook New Balance to become the leader among walking shoe brands worldwide, with 19.7% of the searches. - In September 2026, ASICS gained share of searches among walking shoe brands worldwide, from 12.1% to 13.1%. - In September 2026, New Balance lost share of searches among walking shoe brands worldwide, from 22.1% to 19.7%. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.2% | 5 | 22.2K | 20.6% | 2 | | Nov 2025 | 12.1K | 11.3% | 4 | 22.2K | 20.7% | 2 | | Dec 2025 | 12.1K | 12.4% | 4 | 18.1K | 18.6% | 2 | | Jan 2026 | 12.1K | 11.4% | 4 | 22.2K | 21% | 2 | | Feb 2026 | 12.1K | 13.2% | 3 | 18.1K | 19.8% | 2 | | Mar 2026 | 14.8K | 11.7% | 4 | 27.1K | 21.5% | 2 | | Apr 2026 | 14.8K | 11% | 4 | 27.1K | 20.1% | 2 | | May 2026 | 12.1K | 10% | 5 | 22.2K | 18.3% | 2 | | Jun 2026 | 12.1K | 11.3% | 4 | 22.2K | 20.8% | 2 | | Jul 2026 | 12.1K | 12.3% | 4 | 22.2K | 22.6% | 1 | | Aug 2026 | 14.8K | 12.1% | 4 | 27.1K | 22.1% | 1 | | Sep 2026 | 14.8K | 13.1% | 4 | 22.2K | 19.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics walking shoes”. - **New Balance**: Measured on the search term “new balance walking shoes”. - [ASICS profile](/demand/global-en/brands/asics) - [New Balance profile](/demand/global-en/brands/new-balance) - [All walking shoe brands worldwide](/demand/global-en/categories/walking-shoe-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or New Balance more popular in search? In September 2026, New Balance had more branded searches than ASICS among walking shoe brands worldwide. New Balance had about 22,200 branded searches, while ASICS had 14,800. New Balance made up 19.7% of all walking shoe brand searches we track, and ASICS accounted for 13.1%. ## Cite this page Brandwave. "ASICS vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands/compare/asics-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.