---
title: "Walking shoe brands: Which are searched most?"
description: "Compare the walking shoe brands people buy. Share of Search among HOKA, New Balance, Skechers, ASICS, Brooks, Merrell, On, Clarks, Ryka, Saucony and Vionic, the walking shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands"
publisher: "Brandwave"
---

# Walking shoe brands: Which are searched most?

Compare the walking shoe brands people buy. Share of Search among HOKA, New Balance, Skechers, ASICS, Brooks, Merrell, On, Clarks, Ryka, Saucony and Vionic, the walking shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Walking shoe brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: HOKA, 19.7%

## Which brand is most popular in search among walking shoe brands worldwide?

- HOKA and New Balance tie for the highest share of searches among walking shoe brands worldwide, at 19.7% each in September 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking shoe brands worldwide decreased from 20.6% to 19.7%.
- Across the 12 months ending September 2026, New Balance’s share of searches among walking shoe brands worldwide decreased from 20.6% to 19.7%.
- Across the 12 months ending September 2026, Skechers’ share of searches among walking shoe brands worldwide decreased from 16.8% to 16.1%.
- Across the 12 months ending September 2026, ASICS’s share of searches among walking shoe brands worldwide increased from 9.2% to 13.1%.
- Across the 12 months ending September 2026, Ryka’s share of searches among walking shoe brands worldwide decreased from 2.7% to 2.1%.
- Across the 12 months ending September 2026, HOKA’s share of searches among walking shoe brands worldwide peaked at 24.6% in April 2026 and was lowest at 18.1% in August 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among walking shoe brands worldwide peaked at 22.6% in July 2026 and was lowest at 18.3% in May 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among walking shoe brands worldwide peaked at 16.8% in October 2025 and was lowest at 13.2% in February 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among walking shoe brands worldwide peaked at 13.2% in February 2026 and was lowest at 9.2% in October 2025.
- Across the 12 months ending September 2026, Brooks’ share of searches among walking shoe brands worldwide peaked at 12.2% in May 2026 and was lowest at 9.4% in January 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among walking shoe brands worldwide peaked at 11.4% in January 2026 and was lowest at 7.3% in April 2026.
- Across the 12 months ending September 2026, On’s share of searches among walking shoe brands worldwide peaked at 5.5% in December 2025 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Ryka’s share of searches among walking shoe brands worldwide peaked at 2.7% in June 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, ASICS rose from 5th to 4th among walking shoe brands worldwide.
- Across the 12 months ending September 2026, Brooks fell from 4th to 5th among walking shoe brands worldwide.
- Across the 12 months ending September 2026, Clarks rose from 9th to 8th among walking shoe brands worldwide.
- Across the 12 months ending September 2026, Ryka fell from 8th to 9th among walking shoe brands worldwide.
- Across the 12 months ending September 2026, Merrell, On, Saucony and Vionic held steady: their share of searches among walking shoe brands worldwide each moved less than 0.5 percentage points.

## Top walking shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HOKA, New Balance and Brooks appeared every time. Brooks was recommended most often, coming first in two out of five answers. HOKA was second, and New Balance was third. Merrell, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brooks | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HOKA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| New Balance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| On | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| ASICS | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Skechers | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Saucony | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ryka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vionic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about walking shoe brands

- Asked ChatGPT "Which walking shoes should I buy?": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance
- Asked ChatGPT "What are the best walking shoe brands?": 1. HOKA, 2. New Balance, 3. Brooks, 4. ASICS, 5. Saucony, 6. Skechers
- Asked ChatGPT "What are the best walking shoes for plantar fasciitis?": 1. HOKA, 2. Brooks, 3. ASICS, 4. New Balance
- Searched Google, AI Overview "walking shoes": 1. Brooks, 2. On, 3. HOKA, 4. New Balance, 5. Skechers
- Searched Google, AI Overview "best walking shoes": 1. On, 2. Brooks, 3. HOKA, 4. New Balance, 5. Skechers, 6. ASICS

Not named in any answer: Merrell, Clarks, Ryka and Vionic.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [HOKA vs New Balance: compare search popularity](/demand/global-en/compare/hoka-vs-new-balance): 19.7% Share of Search each.
- [HOKA vs Skechers: compare search popularity](/demand/global-en/compare/hoka-vs-skechers): 19.7% against 16.1% Share of Search.
- [HOKA vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-hoka): 19.7% against 13.1% Share of Search.
- [HOKA vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-hoka): 19.7% against 10.7% Share of Search.
- [New Balance vs Skechers: compare search popularity](/demand/global-en/compare/new-balance-vs-skechers): 19.7% against 16.1% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-new-balance): 19.7% against 13.1% Share of Search.
- [New Balance vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-new-balance): 19.7% against 10.7% Share of Search.
- [Skechers vs ASICS: compare search popularity](/demand/global-en/compare/asics-vs-skechers): 16.1% against 13.1% Share of Search.
- [Skechers vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-skechers): 16.1% against 10.7% Share of Search.
- [ASICS vs Brooks: compare search popularity](/demand/global-en/compare/asics-vs-brooks): 13.1% against 10.7% Share of Search.

## How did search popularity change for walking shoe brands worldwide in September 2026?

- In September 2026, HOKA overtook New Balance to become the leader among walking shoe brands worldwide, with 19.7% of the searches.
- In September 2026, Skechers gained share of searches among walking shoe brands worldwide, from 14.7% to 16.1%.
- In September 2026, ASICS gained share of searches among walking shoe brands worldwide, from 12.1% to 13.1%.
- In September 2026, Merrell gained share of searches among walking shoe brands worldwide, from 8.1% to 8.8%.
- In September 2026, New Balance lost share of searches among walking shoe brands worldwide, from 22.1% to 19.7%.
- In September 2026, Brooks lost share of searches among walking shoe brands worldwide, from 12.1% to 10.7%.
- In September 2026, On lost share of searches among walking shoe brands worldwide, from 5.4% to 4.8%.
- Ryka’s share of searches among walking shoe brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HOKA | 19.7% | 22.2K | 0.0% | HOKA |
| 2 | New Balance | 19.7% | 22.2K | -18.1% | New Balance |
| 3 | Skechers | 16.1% | 18.1K | 0.0% | Skechers |
| 4 | ASICS | 13.1% | 14.8K | 0.0% | ASICS |
| 5 | Brooks | 10.7% | 12.1K | -18.2% | Brooks |
| 6 | Merrell | 8.8% | 9.9K | 0.0% | Merrell |
| 7 | On | 4.8% | 5.4K | -18.2% | On |
| 8 | Clarks | 2.1% | 2.4K | 0.0% | Clarks |
| 9 | Ryka | 2.1% | 2.4K | -17.2% | Ryka |
| 10 | Saucony | 1.7% | 1.9K | -20.8% | Saucony |
| 11 | Vionic | 1.2% | 1.3K | -18.8% | Caleres |

HOKA, New Balance and 6 other brands sell other things too, so only their searches that name this product count here, like “hoka walking shoes”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HOKA | 22.2K | 20.6% | 1 |
| Oct 2025 | New Balance | 22.2K | 20.6% | 2 |
| Oct 2025 | Skechers | 18.1K | 16.8% | 3 |
| Oct 2025 | Brooks | 12.1K | 11.2% | 4 |
| Oct 2025 | ASICS | 9.9K | 9.2% | 5 |
| Oct 2025 | Merrell | 9.9K | 9.2% | 6 |
| Oct 2025 | On | 5.4K | 5% | 7 |
| Oct 2025 | Ryka | 2.9K | 2.7% | 8 |
| Oct 2025 | Clarks | 1.9K | 1.8% | 9 |
| Oct 2025 | Saucony | 1.9K | 1.8% | 10 |
| Oct 2025 | Vionic | 1.3K | 1.2% | 11 |
| Nov 2025 | HOKA | 22.2K | 20.7% | 1 |
| Nov 2025 | New Balance | 22.2K | 20.7% | 2 |
| Nov 2025 | Skechers | 14.8K | 13.8% | 3 |
| Nov 2025 | ASICS | 12.1K | 11.3% | 4 |
| Nov 2025 | Brooks | 12.1K | 11.3% | 5 |
| Nov 2025 | Merrell | 12.1K | 11.3% | 6 |
| Nov 2025 | On | 5.4K | 5% | 7 |
| Nov 2025 | Ryka | 2.4K | 2.2% | 8 |
| Nov 2025 | Clarks | 1.6K | 1.5% | 9 |
| Nov 2025 | Saucony | 1.6K | 1.5% | 10 |
| Nov 2025 | Vionic | 1K | 0.93% | 11 |
| Dec 2025 | HOKA | 22.2K | 22.8% | 1 |
| Dec 2025 | New Balance | 18.1K | 18.6% | 2 |
| Dec 2025 | Skechers | 14.8K | 15.2% | 3 |
| Dec 2025 | ASICS | 12.1K | 12.4% | 4 |
| Dec 2025 | Brooks | 9.9K | 10.2% | 5 |
| Dec 2025 | Merrell | 9.9K | 10.2% | 6 |
| Dec 2025 | On | 5.4K | 5.5% | 7 |
| Dec 2025 | Ryka | 1.6K | 1.6% | 8 |
| Dec 2025 | Clarks | 1.3K | 1.3% | 9 |
| Dec 2025 | Saucony | 1.3K | 1.3% | 10 |
| Dec 2025 | Vionic | 880 | 0.9% | 11 |
| Jan 2026 | HOKA | 22.2K | 21% | 1 |
| Jan 2026 | New Balance | 22.2K | 21% | 2 |
| Jan 2026 | Skechers | 14.8K | 14% | 3 |
| Jan 2026 | ASICS | 12.1K | 11.4% | 4 |
| Jan 2026 | Merrell | 12.1K | 11.4% | 5 |
| Jan 2026 | Brooks | 9.9K | 9.4% | 6 |
| Jan 2026 | On | 5.4K | 5.1% | 7 |
| Jan 2026 | Clarks | 1.9K | 1.8% | 8 |
| Jan 2026 | Ryka | 1.9K | 1.8% | 9 |
| Jan 2026 | Saucony | 1.6K | 1.5% | 10 |
| Jan 2026 | Vionic | 1.6K | 1.5% | 11 |
| Feb 2026 | HOKA | 18.1K | 19.8% | 1 |
| Feb 2026 | New Balance | 18.1K | 19.8% | 2 |
| Feb 2026 | ASICS | 12.1K | 13.2% | 3 |
| Feb 2026 | Skechers | 12.1K | 13.2% | 4 |
| Feb 2026 | Brooks | 9.9K | 10.8% | 5 |
| Feb 2026 | Merrell | 9.9K | 10.8% | 6 |
| Feb 2026 | On | 4.4K | 4.8% | 7 |
| Feb 2026 | Clarks | 1.9K | 2.1% | 8 |
| Feb 2026 | Ryka | 1.9K | 2.1% | 9 |
| Feb 2026 | Saucony | 1.6K | 1.7% | 10 |
| Feb 2026 | Vionic | 1.6K | 1.7% | 11 |
| Mar 2026 | HOKA | 27.1K | 21.5% | 1 |
| Mar 2026 | New Balance | 27.1K | 21.5% | 2 |
| Mar 2026 | Skechers | 18.1K | 14.4% | 3 |
| Mar 2026 | ASICS | 14.8K | 11.7% | 4 |
| Mar 2026 | Brooks | 14.8K | 11.7% | 5 |
| Mar 2026 | Merrell | 9.9K | 7.9% | 6 |
| Mar 2026 | On | 5.4K | 4.3% | 7 |
| Mar 2026 | Clarks | 2.4K | 1.9% | 8 |
| Mar 2026 | Ryka | 2.4K | 1.9% | 9 |
| Mar 2026 | Saucony | 2.4K | 1.9% | 10 |
| Mar 2026 | Vionic | 1.6K | 1.3% | 11 |
| Apr 2026 | HOKA | 33.1K | 24.6% | 1 |
| Apr 2026 | New Balance | 27.1K | 20.1% | 2 |
| Apr 2026 | Skechers | 18.1K | 13.4% | 3 |
| Apr 2026 | ASICS | 14.8K | 11% | 4 |
| Apr 2026 | Brooks | 14.8K | 11% | 5 |
| Apr 2026 | Merrell | 9.9K | 7.3% | 6 |
| Apr 2026 | On | 6.6K | 4.9% | 7 |
| Apr 2026 | Ryka | 3.6K | 2.7% | 8 |
| Apr 2026 | Clarks | 2.4K | 1.8% | 9 |
| Apr 2026 | Saucony | 2.4K | 1.8% | 10 |
| Apr 2026 | Vionic | 1.9K | 1.4% | 11 |
| May 2026 | HOKA | 27.1K | 22.4% | 1 |
| May 2026 | New Balance | 22.2K | 18.3% | 2 |
| May 2026 | Skechers | 18.1K | 14.9% | 3 |
| May 2026 | Brooks | 14.8K | 12.2% | 4 |
| May 2026 | ASICS | 12.1K | 10% | 5 |
| May 2026 | Merrell | 12.1K | 10% | 6 |
| May 2026 | On | 5.4K | 4.5% | 7 |
| May 2026 | Ryka | 2.9K | 2.4% | 8 |
| May 2026 | Clarks | 2.4K | 2% | 9 |
| May 2026 | Saucony | 2.4K | 2% | 10 |
| May 2026 | Vionic | 1.6K | 1.3% | 11 |
| Jun 2026 | HOKA | 22.2K | 20.8% | 1 |
| Jun 2026 | New Balance | 22.2K | 20.8% | 2 |
| Jun 2026 | Skechers | 14.8K | 13.9% | 3 |
| Jun 2026 | ASICS | 12.1K | 11.3% | 4 |
| Jun 2026 | Brooks | 12.1K | 11.3% | 5 |
| Jun 2026 | Merrell | 9.9K | 9.3% | 6 |
| Jun 2026 | On | 5.4K | 5.1% | 7 |
| Jun 2026 | Ryka | 2.9K | 2.7% | 8 |
| Jun 2026 | Clarks | 1.9K | 1.8% | 9 |
| Jun 2026 | Saucony | 1.9K | 1.8% | 10 |
| Jun 2026 | Vionic | 1.3K | 1.2% | 11 |
| Jul 2026 | New Balance | 22.2K | 22.6% | 1 |
| Jul 2026 | HOKA | 18.1K | 18.5% | 2 |
| Jul 2026 | Skechers | 14.8K | 15.1% | 3 |
| Jul 2026 | ASICS | 12.1K | 12.3% | 4 |
| Jul 2026 | Brooks | 9.9K | 10.1% | 5 |
| Jul 2026 | Merrell | 8.1K | 8.3% | 6 |
| Jul 2026 | On | 5.4K | 5.5% | 7 |
| Jul 2026 | Ryka | 2.4K | 2.4% | 8 |
| Jul 2026 | Clarks | 1.9K | 1.9% | 9 |
| Jul 2026 | Saucony | 1.9K | 1.9% | 10 |
| Jul 2026 | Vionic | 1.3K | 1.3% | 11 |
| Aug 2026 | New Balance | 27.1K | 22.1% | 1 |
| Aug 2026 | HOKA | 22.2K | 18.1% | 2 |
| Aug 2026 | Skechers | 18.1K | 14.7% | 3 |
| Aug 2026 | ASICS | 14.8K | 12.1% | 4 |
| Aug 2026 | Brooks | 14.8K | 12.1% | 5 |
| Aug 2026 | Merrell | 9.9K | 8.1% | 6 |
| Aug 2026 | On | 6.6K | 5.4% | 7 |
| Aug 2026 | Ryka | 2.9K | 2.4% | 8 |
| Aug 2026 | Clarks | 2.4K | 2% | 9 |
| Aug 2026 | Saucony | 2.4K | 2% | 10 |
| Aug 2026 | Vionic | 1.6K | 1.3% | 11 |
| Sep 2026 | HOKA | 22.2K | 19.7% | 1 |
| Sep 2026 | New Balance | 22.2K | 19.7% | 2 |
| Sep 2026 | Skechers | 18.1K | 16.1% | 3 |
| Sep 2026 | ASICS | 14.8K | 13.1% | 4 |
| Sep 2026 | Brooks | 12.1K | 10.7% | 5 |
| Sep 2026 | Merrell | 9.9K | 8.8% | 6 |
| Sep 2026 | On | 5.4K | 4.8% | 7 |
| Sep 2026 | Clarks | 2.4K | 2.1% | 8 |
| Sep 2026 | Ryka | 2.4K | 2.1% | 9 |
| Sep 2026 | Saucony | 1.9K | 1.7% | 10 |
| Sep 2026 | Vionic | 1.3K | 1.2% | 11 |

## What is being compared

- **ASICS**: Measured on the search term “asics walking shoes”.
- **Brooks**: Measured on the search term “brooks walking shoes”.
- **Clarks**: Measured on the search term “clarks walking shoes”.
- **HOKA**: Measured on the search term “hoka walking shoes”.
- **Merrell**: Measured on the search term “merrell walking shoes”.
- **New Balance**: Measured on the search term “new balance walking shoes”.
- **On**: Measured on the search term “on cloud walking shoes”.
- **Ryka**: Measured on the search term “ryka walking shoes”.
- **Saucony**: Measured on the search term “saucony walking shoes”.
- **Skechers**: Measured on the search term “skechers walking shoes”.
- **Vionic**: Measured on the search term “vionic walking shoes”.

- [ASICS](/demand/global-en/brands/asics)
- [Brooks](/demand/global-en/brands/brooks)
- [Clarks](/demand/global-en/brands/clarks)
- [HOKA](/demand/global-en/brands/hoka)
- [Merrell](/demand/global-en/brands/merrell)
- [New Balance](/demand/global-en/brands/new-balance)
- [On](/demand/global-en/brands/on)
- [Ryka](/demand/global-en/brands/ryka)
- [Saucony](/demand/global-en/brands/saucony)
- [Skechers](/demand/global-en/brands/skechers)
- [Vionic](/demand/global-en/brands/vionic)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among walking shoe brands worldwide?

HOKA and New Balance tie for the highest share of searches among walking shoe brands worldwide, at 19.7% each in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Walking shoe brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/walking-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.