---
title: "Merrell vs SCARPA: Which is searched more?"
description: "Which is more popular in search, Merrell or SCARPA? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/walking-boot-brands/compare/merrell-vs-scarpa"
publisher: "Brandwave"
---

# Merrell vs SCARPA: Which is searched more?

Which is more popular in search, Merrell or SCARPA? Compare estimated monthly branded-search demand and Share of Search inside the Walking boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merrell and SCARPA
- **Competitive set**: Walking boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Merrell Share of Search**: 28.9%
- **SCARPA Share of Search**: 8.6%

## Which is more popular in search, Merrell or SCARPA?

- In September 2026, Merrell had more branded searches than SCARPA among walking boot brands worldwide. Merrell was estimated to have 40.5K branded searches compared to SCARPA’s 12.1K, and held a 28.9% Share of Search versus SCARPA’s 8.6%.
- Merrell was ahead of SCARPA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among walking boot brands worldwide moved from 20.3% to 28.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, SCARPA’s estimated Share of Search among walking boot brands worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## How did search popularity change for walking boot brands worldwide in September 2026?

- In September 2026, Merrell lost estimated Share of Search among walking boot brands worldwide, from 34.3% to 28.9%.
- Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

## Month by month

| Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 20.3% | 2 | 9.9K | 7.4% | 4 |
| Nov 2025 | 22.2K | 17.3% | 2 | 9.9K | 7.7% | 4 |
| Dec 2025 | 22.2K | 19.3% | 2 | 9.9K | 8.6% | 4 |
| Jan 2026 | 33.1K | 20.3% | 2 | 12.1K | 7.4% | 4 |
| Feb 2026 | 33.1K | 26.3% | 2 | 9.9K | 7.9% | 4 |
| Mar 2026 | 33.1K | 25.3% | 2 | 9.9K | 7.6% | 4 |
| Apr 2026 | 40.5K | 31.9% | 2 | 9.9K | 7.8% | 4 |
| May 2026 | 49.5K | 36.4% | 2 | 9.9K | 7.3% | 4 |
| Jun 2026 | 40.5K | 34.3% | 2 | 9.9K | 8.4% | 4 |
| Jul 2026 | 49.5K | 35.8% | 2 | 12.1K | 8.8% | 4 |
| Aug 2026 | 49.5K | 34.3% | 2 | 12.1K | 8.4% | 4 |
| Sep 2026 | 40.5K | 28.9% | 2 | 12.1K | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Merrell’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merrell**: Measured on the search term “hiking boots merrell”.
- **SCARPA**: Measured on the search term “hiking boots scarpa”.

- [Merrell profile](/demand/global-en/brands/merrell)
- [SCARPA profile](/demand/global-en/brands/scarpa)
- [All walking boot brands worldwide](/demand/global-en/categories/walking-boot-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merrell or SCARPA?

In September 2026, Merrell had more branded searches than SCARPA among walking boot brands worldwide. Merrell was estimated to have 40.5K branded searches compared to SCARPA’s 12.1K, and held a 28.9% Share of Search versus SCARPA’s 8.6%.

## Cite this page

Brandwave. "Merrell vs SCARPA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/walking-boot-brands/compare/merrell-vs-scarpa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/walking-boot-brands/compare/merrell-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.