---
title: "Waitlist tools: Which are most popular?"
description: "Compare the tools startups use to run a launch waitlist and reward people who refer friends. Share of Search among Waitlister, Viral Loops, LaunchList, KickoffLabs, GetWaitlist and Prefinery, the waitlist tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/waitlist-tools"
publisher: "Brandwave"
---

# Waitlist tools: Which are most popular?

Compare the tools startups use to run a launch waitlist and reward people who refer friends. Share of Search among Waitlister, Viral Loops, LaunchList, KickoffLabs, GetWaitlist and Prefinery, the waitlist tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waitlist tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Waitlister, 36.5%

## Which brand is most popular in search among waitlist tools worldwide?

- In October 2026, Waitlister was the most searched among waitlist tools worldwide, with an estimated 1.7K branded searches, 36.5% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Viral Loops is in 2nd place, 14.9 percentage points behind at 21.6%.
- Across the 12 months ending October 2026, Waitlister’s share of searches among waitlist tools worldwide increased from 29.2% to 36.5%.
- Across the 12 months ending October 2026, Viral Loops’ share of searches among waitlist tools worldwide decreased from 36.5% to 21.6%.
- Across the 12 months ending October 2026, LaunchList’s share of searches among waitlist tools worldwide increased from 9% to 19%.
- Across the 12 months ending October 2026, KickoffLabs’ share of searches among waitlist tools worldwide decreased from 13.4% to 12.7%.
- Across the 12 months ending October 2026, Prefinery’s share of searches among waitlist tools worldwide decreased from 5.9% to 4.5%.
- Across the 12 months ending October 2026, Viral Loops’ share of searches among waitlist tools worldwide peaked at 37.8% in March 2026 and was lowest at 21.6% in October 2026.
- Across the 12 months ending October 2026, LaunchList’s share of searches among waitlist tools worldwide peaked at 19% in October 2026 and was lowest at 8.7% in January 2026.
- Across the 12 months ending October 2026, KickoffLabs’ share of searches among waitlist tools worldwide peaked at 13.7% in September 2026 and was lowest at 9.4% in March 2026.
- Across the 12 months ending October 2026, GetWaitlist’s share of searches among waitlist tools worldwide peaked at 7.7% in March 2026 and was lowest at 4.9% in September 2026.
- Across the 12 months ending October 2026, Prefinery’s share of searches among waitlist tools worldwide peaked at 6.5% in December 2025 and was lowest at 3.4% in March 2026.
- Across the 12 months ending October 2026, Waitlister rose from 2nd to 1st among waitlist tools worldwide.
- Across the 12 months ending October 2026, Viral Loops fell from 1st to 2nd among waitlist tools worldwide.
- Across the 12 months ending October 2026, LaunchList rose from 4th to 3rd among waitlist tools worldwide.
- Across the 12 months ending October 2026, KickoffLabs fell from 3rd to 4th among waitlist tools worldwide.
- Across the 12 months ending October 2026, GetWaitlist held steady: its share of searches among waitlist tools worldwide moved less than 0.5 percentage points.

## Top waitlist tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Waitlister appeared every time. Waitlister was recommended most often, coming first in three out of four answers. LaunchList was second, and GetWaitlist was third. KickoffLabs, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Waitlister | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| LaunchList | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| GetWaitlist | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Viral Loops | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Prefinery | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| KickoffLabs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about waitlist tools

- Asked ChatGPT "What's the best tool for building a waitlist for a product launch?": 1. Waitlister, 2. LaunchList, 3. Viral Loops
- Asked ChatGPT "How do I set up a waitlist with referral rewards?": 1. Waitlister, 2. GetWaitlist, 3. Prefinery
- Asked ChatGPT "Which waitlist tool do startups use?": 1. Waitlister, 2. GetWaitlist, 3. LaunchList, 4. Viral Loops
- Searched Google, AI Overview "waitlist page": 1. LaunchList, 2. Waitlister

Not named in any answer: KickoffLabs.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Waitlister vs Viral Loops: compare search popularity](/demand/global-en/compare/viral-loops-vs-waitlister): 36.5% against 21.6% Share of Search.
- [Waitlister vs LaunchList: compare search popularity](/demand/global-en/compare/launchlist-vs-waitlister): 36.5% against 19% Share of Search.
- [Waitlister vs KickoffLabs: compare search popularity](/demand/global-en/compare/kickofflabs-vs-waitlister): 36.5% against 12.7% Share of Search.
- [Waitlister vs GetWaitlist: compare search popularity](/demand/global-en/compare/getwaitlist-vs-waitlister): 36.5% against 5.6% Share of Search.
- [Viral Loops vs LaunchList: compare search popularity](/demand/global-en/compare/launchlist-vs-viral-loops): 21.6% against 19% Share of Search.
- [Viral Loops vs KickoffLabs: compare search popularity](/demand/global-en/compare/kickofflabs-vs-viral-loops): 21.6% against 12.7% Share of Search.
- [Viral Loops vs GetWaitlist: compare search popularity](/demand/global-en/compare/getwaitlist-vs-viral-loops): 21.6% against 5.6% Share of Search.
- [LaunchList vs KickoffLabs: compare search popularity](/demand/global-en/compare/kickofflabs-vs-launchlist): 19% against 12.7% Share of Search.
- [LaunchList vs GetWaitlist: compare search popularity](/demand/global-en/compare/getwaitlist-vs-launchlist): 19% against 5.6% Share of Search.
- [KickoffLabs vs GetWaitlist: compare search popularity](/demand/global-en/compare/getwaitlist-vs-kickofflabs): 12.7% against 5.6% Share of Search.

## How did search popularity change for waitlist tools worldwide in October 2026?

- In October 2026, Waitlister gained share of searches among waitlist tools worldwide, from 30.6% to 36.5%.
- In October 2026, LaunchList gained share of searches among waitlist tools worldwide, from 16.7% to 19%.
- In October 2026, GetWaitlist gained share of searches among waitlist tools worldwide, from 4.9% to 5.6%.
- In October 2026, Prefinery gained share of searches among waitlist tools worldwide, from 3.9% to 4.5%.
- In October 2026, Viral Loops lost share of searches among waitlist tools worldwide, from 30.2% to 21.6%.
- In October 2026, KickoffLabs lost share of searches among waitlist tools worldwide, from 13.7% to 12.7%.

## Which waitlist tools do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Waitlister | 36.5% | 1.7K | +28.0% | Waitlister |
| 2 | Viral Loops | 21.6% | 1K | -23.1% | Viral Loops |
| 3 | LaunchList | 19% | 880 | +22.2% | LaunchList |
| 4 | KickoffLabs | 12.7% | 590 | 0.0% | KickoffLabs |
| 5 | GetWaitlist | 5.6% | 260 | +23.8% | GetWaitlist |
| 6 | Prefinery | 4.5% | 210 | +23.5% | Prefinery |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Viral Loops | 2.4K | 36.5% | 1 |
| Nov 2025 | Waitlister | 1.9K | 29.2% | 2 |
| Nov 2025 | KickoffLabs | 880 | 13.4% | 3 |
| Nov 2025 | LaunchList | 590 | 9% | 4 |
| Nov 2025 | GetWaitlist | 390 | 5.9% | 5 |
| Nov 2025 | Prefinery | 390 | 5.9% | 6 |
| Dec 2025 | Waitlister | 2K | 33.3% | 1 |
| Dec 2025 | Viral Loops | 1.9K | 31.8% | 2 |
| Dec 2025 | KickoffLabs | 720 | 12% | 3 |
| Dec 2025 | LaunchList | 590 | 9.9% | 4 |
| Dec 2025 | GetWaitlist | 390 | 6.5% | 5 |
| Dec 2025 | Prefinery | 390 | 6.5% | 6 |
| Jan 2026 | Viral Loops | 2.4K | 35.2% | 1 |
| Jan 2026 | Waitlister | 2.1K | 30.5% | 2 |
| Jan 2026 | KickoffLabs | 880 | 12.9% | 3 |
| Jan 2026 | LaunchList | 590 | 8.7% | 4 |
| Jan 2026 | GetWaitlist | 480 | 7% | 5 |
| Jan 2026 | Prefinery | 390 | 5.7% | 6 |
| Feb 2026 | Viral Loops | 2.4K | 37.3% | 1 |
| Feb 2026 | Waitlister | 2.1K | 32.3% | 2 |
| Feb 2026 | KickoffLabs | 720 | 11.2% | 3 |
| Feb 2026 | LaunchList | 590 | 9.2% | 4 |
| Feb 2026 | GetWaitlist | 390 | 6.1% | 5 |
| Feb 2026 | Prefinery | 260 | 4% | 6 |
| Mar 2026 | Viral Loops | 2.9K | 37.8% | 1 |
| Mar 2026 | Waitlister | 2.3K | 30.2% | 2 |
| Mar 2026 | LaunchList | 880 | 11.5% | 3 |
| Mar 2026 | KickoffLabs | 720 | 9.4% | 4 |
| Mar 2026 | GetWaitlist | 590 | 7.7% | 5 |
| Mar 2026 | Prefinery | 260 | 3.4% | 6 |
| Apr 2026 | Waitlister | 2.3K | 36.3% | 1 |
| Apr 2026 | Viral Loops | 1.9K | 29.7% | 2 |
| Apr 2026 | KickoffLabs | 720 | 11.3% | 3 |
| Apr 2026 | LaunchList | 720 | 11.3% | 4 |
| Apr 2026 | GetWaitlist | 480 | 7.5% | 5 |
| Apr 2026 | Prefinery | 260 | 4.1% | 6 |
| May 2026 | Waitlister | 2.2K | 36.3% | 1 |
| May 2026 | Viral Loops | 1.6K | 26.5% | 2 |
| May 2026 | LaunchList | 880 | 14.6% | 3 |
| May 2026 | KickoffLabs | 720 | 11.9% | 4 |
| May 2026 | GetWaitlist | 390 | 6.5% | 5 |
| May 2026 | Prefinery | 260 | 4.3% | 6 |
| Jun 2026 | Waitlister | 1.9K | 32.9% | 1 |
| Jun 2026 | Viral Loops | 1.6K | 27.9% | 2 |
| Jun 2026 | LaunchList | 880 | 15.3% | 3 |
| Jun 2026 | KickoffLabs | 720 | 12.5% | 4 |
| Jun 2026 | GetWaitlist | 390 | 6.8% | 5 |
| Jun 2026 | Prefinery | 260 | 4.5% | 6 |
| Jul 2026 | Waitlister | 1.7K | 30.9% | 1 |
| Jul 2026 | Viral Loops | 1.6K | 29.3% | 2 |
| Jul 2026 | LaunchList | 880 | 16.1% | 3 |
| Jul 2026 | KickoffLabs | 720 | 13.2% | 4 |
| Jul 2026 | GetWaitlist | 320 | 5.9% | 5 |
| Jul 2026 | Prefinery | 260 | 4.8% | 6 |
| Aug 2026 | Waitlister | 1.7K | 33.9% | 1 |
| Aug 2026 | Viral Loops | 1.3K | 26.1% | 2 |
| Aug 2026 | LaunchList | 880 | 17.6% | 3 |
| Aug 2026 | KickoffLabs | 590 | 11.8% | 4 |
| Aug 2026 | GetWaitlist | 320 | 6.4% | 5 |
| Aug 2026 | Prefinery | 210 | 4.2% | 6 |
| Sep 2026 | Waitlister | 1.3K | 30.6% | 1 |
| Sep 2026 | Viral Loops | 1.3K | 30.2% | 2 |
| Sep 2026 | LaunchList | 720 | 16.7% | 3 |
| Sep 2026 | KickoffLabs | 590 | 13.7% | 4 |
| Sep 2026 | GetWaitlist | 210 | 4.9% | 5 |
| Sep 2026 | Prefinery | 170 | 3.9% | 6 |
| Oct 2026 | Waitlister | 1.7K | 36.5% | 1 |
| Oct 2026 | Viral Loops | 1K | 21.6% | 2 |
| Oct 2026 | LaunchList | 880 | 19% | 3 |
| Oct 2026 | KickoffLabs | 590 | 12.7% | 4 |
| Oct 2026 | GetWaitlist | 260 | 5.6% | 5 |
| Oct 2026 | Prefinery | 210 | 4.5% | 6 |

## How are branded searches counted for waitlist tools?

- **GetWaitlist**: Measured on the search term “getwaitlist”.
- **KickoffLabs**: Measured on the search term “kickofflabs”.
- **LaunchList**: Measured on the search term “launchlist”.
- **Prefinery**: Measured on the search term “prefinery”.
- **Viral Loops**: Measured on the search term “viral loops”.
- **Waitlister**: Measured on the search terms “waitlister” and “waitlister me”, summed into one figure.

- [GetWaitlist](/demand/global-en/brands/getwaitlist)
- [KickoffLabs](/demand/global-en/brands/kickofflabs)
- [LaunchList](/demand/global-en/brands/launchlist)
- [Prefinery](/demand/global-en/brands/prefinery)
- [Viral Loops](/demand/global-en/brands/viral-loops)
- [Waitlister](/demand/global-en/brands/waitlister)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waitlist tools worldwide?

In October 2026, Waitlister was the most searched among waitlist tools worldwide, with an estimated 1.7K branded searches, 36.5% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Waitlist tools: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/waitlist-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waitlist-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.