--- title: "Waist belt brands: Which are searched most?" description: "Compare the waist belt brands people buy. Share of Search among Salomon, Nathan and Osprey, the waist belt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/waist-belt-brands" publisher: "Brandwave" --- # Waist belt brands: Which are searched most? Compare the waist belt brands people buy. Share of Search among Salomon, Nathan and Osprey, the waist belt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Waist belt brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Salomon, 81.6% ## Which brand is most popular in search among waist belt brands worldwide? - In September 2026, Salomon was the most searched among waist belt brands worldwide, with an estimated 27.1K branded searches and 81.6% estimated Share of Search within this set. - Nathan is in 2nd place, 63.3 percentage points behind at 18.3% Share of Search. - Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide increased from 77.6% to 81.6%. - Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide decreased from 22.3% to 18.3%. - Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide peaked at 84.8% in January 2026 and was lowest at 77.6% in October 2025. - Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide peaked at 22.3% in October 2025 and was lowest at 15.1% in January 2026. - Across the 12 months ending September 2026, Osprey held steady: its estimated Share of Search among waist belt brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Salomon vs Nathan: compare search popularity](/demand/global-en/compare/nathan-vs-salomon): 81.6% against 18.3% Share of Search. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Nathan gained estimated Share of Search among waist belt brands worldwide, from 17.4% to 18.3%. - In September 2026, Salomon lost estimated Share of Search among waist belt brands worldwide, from 82.5% to 81.6%. - Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Salomon | 81.6% | 27.1K | -18.1% | Salomon | | 2 | Nathan | 18.3% | 6.1K | -13.0% | Nathan | | 3 | Osprey | 0.09% | 30 | -25.0% | Osprey | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salomon | 22.2K | 77.6% | 1 | | Oct 2025 | Nathan | 6.4K | 22.3% | 2 | | Oct 2025 | Osprey | 20 | 0.07% | 3 | | Nov 2025 | Salomon | 22.2K | 79.1% | 1 | | Nov 2025 | Nathan | 5.9K | 20.9% | 2 | | Nov 2025 | Osprey | 10 | 0.04% | 3 | | Dec 2025 | Salomon | 22.2K | 81.9% | 1 | | Dec 2025 | Nathan | 4.9K | 18.1% | 2 | | Dec 2025 | Osprey | 10 | 0.04% | 3 | | Jan 2026 | Salomon | 27.1K | 84.8% | 1 | | Jan 2026 | Nathan | 4.8K | 15.1% | 2 | | Jan 2026 | Osprey | 10 | 0.03% | 3 | | Feb 2026 | Salomon | 22.2K | 84% | 1 | | Feb 2026 | Nathan | 4.2K | 16% | 2 | | Feb 2026 | Osprey | 20 | 0.08% | 3 | | Mar 2026 | Salomon | 27.1K | 81.7% | 1 | | Mar 2026 | Nathan | 6.1K | 18.3% | 2 | | Mar 2026 | Osprey | 20 | 0.06% | 3 | | Apr 2026 | Salomon | 27.1K | 81.7% | 1 | | Apr 2026 | Nathan | 6.1K | 18.3% | 2 | | Apr 2026 | Osprey | 20 | 0.06% | 3 | | May 2026 | Salomon | 27.1K | 81.2% | 1 | | May 2026 | Nathan | 6.3K | 18.7% | 2 | | May 2026 | Osprey | 30 | 0.09% | 3 | | Jun 2026 | Salomon | 27.1K | 80.9% | 1 | | Jun 2026 | Nathan | 6.4K | 19% | 2 | | Jun 2026 | Osprey | 40 | 0.12% | 3 | | Jul 2026 | Salomon | 27.1K | 80.9% | 1 | | Jul 2026 | Nathan | 6.4K | 19% | 2 | | Jul 2026 | Osprey | 30 | 0.09% | 3 | | Aug 2026 | Salomon | 33.1K | 82.5% | 1 | | Aug 2026 | Nathan | 7K | 17.4% | 2 | | Aug 2026 | Osprey | 40 | 0.1% | 3 | | Sep 2026 | Salomon | 27.1K | 81.6% | 1 | | Sep 2026 | Nathan | 6.1K | 18.3% | 2 | | Sep 2026 | Osprey | 30 | 0.09% | 3 | ## What is being compared - **Nathan**: Measured on the search terms “nathan belt”, “nathan hydration vest”, “nathan running”, “nathan running belt” and “nathan vest”, summed into one figure. - **Osprey**: Measured on the search term “osprey waist belt”. - **Salomon**: Measured on the search term “salomon x ultra”. - [Nathan](/demand/global-en/brands/nathan) - [Osprey](/demand/global-en/brands/osprey) - [Salomon](/demand/global-en/brands/salomon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among waist belt brands worldwide? In September 2026, Salomon was the most searched among waist belt brands worldwide, with an estimated 27.1K branded searches and 81.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Waist belt brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/waist-belt-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waist-belt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.