--- title: "Breville vs Ninja: Which is more popular?" description: "Is Breville or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waffle maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/waffle-iron-brands/compare/breville-vs-ninja-kitchen" publisher: "Brandwave" --- # Breville vs Ninja: Which is more popular? Is Breville or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waffle maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Ninja - **Competitive set**: Waffle maker brands - **Market**: Global - **Month measured**: Oct 2026 - **Breville Share of Search**: 6.9% - **Ninja Share of Search**: 63.1% ## Is Breville or Ninja more popular in search? - In October 2026, Ninja had more branded searches than Breville among waffle maker brands worldwide. Ninja had about 113,000 branded searches, while Breville had 12,300. Ninja made up 63.1% of all waffle maker brand searches we track, and Breville accounted for 6.9%. - Ninja was ahead of Breville in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Breville’s share of searches among waffle maker brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 12.4K to 12.3K. - Across the 12 months ending October 2026, Ninja’s share of searches among waffle maker brands worldwide moved from 51.4% to 63.1%, and its estimated monthly branded searches moved from 95.3K to 113K. ## Top waffle maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Dash | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | All-Clad | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Presto Appliances | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waffle maker brands - Asked ChatGPT "Which waffle iron brand should I buy?": 1. Cuisinart, 2. Breville, 3. Presto Appliances, 4. All-Clad - Asked ChatGPT "What are the best waffle iron brands?": 1. Breville, 2. Cuisinart, 3. All-Clad, 4. Dash - Asked ChatGPT "What's the best waffle iron brand for easy breakfasts?": 1. Cuisinart, 2. Breville, 3. Dash - Searched Google, AI Overview "best waffle iron": 1. Cuisinart, 2. All-Clad, 3. Dash - Searched Google, AI Overview "nonstick waffle iron": 1. Dash, 2. Cuisinart Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for waffle maker brands worldwide in October 2026? - In October 2026, Ninja overtook Dash to become the leader among waffle maker brands worldwide, with 63.1% of the searches. - In October 2026, Breville lost share of searches among waffle maker brands worldwide, from 11.5% to 6.9%. ## How has branded search for Breville and Ninja changed worldwide over the last 12 months? | Month | Breville estimated searches | Breville Share of Search | Breville rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 12.4K | 6.7% | 4 | 95.3K | 51.4% | 1 | | Dec 2025 | 12.4K | 5.1% | 4 | 96.5K | 39.5% | 1 | | Jan 2026 | 15K | 7.1% | 4 | 78K | 36.9% | 1 | | Feb 2026 | 12.3K | 9.2% | 4 | 34.9K | 26.1% | 2 | | Mar 2026 | 8.2K | 6.9% | 4 | 24K | 20.2% | 2 | | Apr 2026 | 6.8K | 7.6% | 4 | 15.9K | 18% | 2 | | May 2026 | 8.2K | 9% | 4 | 21.1K | 23.1% | 2 | | Jun 2026 | 6.7K | 6.4% | 4 | 14.1K | 13.3% | 2 | | Jul 2026 | 6.7K | 5.8% | 4 | 11K | 9.6% | 3 | | Aug 2026 | 8.2K | 7.4% | 4 | 16.6K | 14.9% | 2 | | Sep 2026 | 8.3K | 11.5% | 4 | 16.5K | 22.9% | 2 | | Oct 2026 | 12.3K | 6.9% | 4 | 113K | 63.1% | 1 | ## How are Breville’s and Ninja’s branded searches counted? Brandwave collects information about searches that people make online using Breville’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville belgian waffle maker”, “breville waffle iron” and “breville waffle maker”, summed into one figure. - **Ninja**: Measured on the search terms “ninja belgian waffle maker”, “ninja mini waffle maker”, “ninja waffle iron” and “ninja waffle maker”, summed into one figure. - [Breville profile](/demand/global-en/brands/breville) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All waffle maker brands worldwide](/demand/global-en/categories/waffle-iron-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Ninja more popular in search? In October 2026, Ninja had more branded searches than Breville among waffle maker brands worldwide. Ninja had about 113,000 branded searches, while Breville had 12,300. Ninja made up 63.1% of all waffle maker brand searches we track, and Breville accounted for 6.9%. ## Cite this page Brandwave. "Breville vs Ninja: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/waffle-iron-brands/compare/breville-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waffle-iron-brands/compare/breville-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.