---
title: "VR headset brands: Which are searched most?"
description: "Compare the virtual and mixed reality headset brands people play and work in. Share of Search among Pico, Apple Vision Pro, Meta Quest, PlayStation VR2 and HTC Vive, the VR headset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vr-headset-brands"
publisher: "Brandwave"
---

# VR headset brands: Which are searched most?

Compare the virtual and mixed reality headset brands people play and work in. Share of Search among Pico, Apple Vision Pro, Meta Quest, PlayStation VR2 and HTC Vive, the VR headset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: VR headset brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Pico, 37.7%

## Which brand is most popular in search among VR headset brands worldwide?

- In September 2026, Pico was the most searched among VR headset brands worldwide, with an estimated 500K branded searches and 37.7% estimated Share of Search within this set.
- Apple Vision Pro is in 2nd place, 9.9 percentage points behind at 27.8% Share of Search.
- Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide increased from 31.5% to 37.7%.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide decreased from 34% to 27.8%.
- Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide peaked at 40% in April 2026 and was lowest at 23.5% in December 2025.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide peaked at 34% in October 2025 and was lowest at 20.2% in December 2025.
- Across the 12 months ending September 2026, Meta Quest’s estimated Share of Search among VR headset brands worldwide peaked at 41.9% in December 2025 and was lowest at 24.9% in June 2026.
- Across the 12 months ending September 2026, PlayStation VR2’s estimated Share of Search among VR headset brands worldwide peaked at 11.3% in November 2025 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, Pico rose from 2nd to 1st among VR headset brands worldwide.
- Across the 12 months ending September 2026, Apple Vision Pro fell from 1st to 2nd among VR headset brands worldwide.
- Across the 12 months ending September 2026, Meta Quest, PlayStation VR2 and HTC Vive held steady: their estimated Share of Search among VR headset brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pico vs Apple Vision Pro: compare search popularity](/demand/global-en/compare/apple-vision-pro-vs-pico): 37.7% against 27.8% Share of Search.
- [Pico vs Meta Quest: compare search popularity](/demand/global-en/compare/meta-quest-vs-pico): 37.7% against 25.2% Share of Search.
- [Pico vs PlayStation VR2: compare search popularity](/demand/global-en/compare/pico-vs-playstation-vr2): 37.7% against 5.6% Share of Search.
- [Pico vs HTC Vive: compare search popularity](/demand/global-en/compare/htc-vive-vs-pico): 37.7% against 3.7% Share of Search.
- [Apple Vision Pro vs Meta Quest: compare search popularity](/demand/global-en/compare/apple-vision-pro-vs-meta-quest): 27.8% against 25.2% Share of Search.
- [Apple Vision Pro vs PlayStation VR2: compare search popularity](/demand/global-en/compare/apple-vision-pro-vs-playstation-vr2): 27.8% against 5.6% Share of Search.
- [Apple Vision Pro vs HTC Vive: compare search popularity](/demand/global-en/compare/apple-vision-pro-vs-htc-vive): 27.8% against 3.7% Share of Search.
- [Meta Quest vs PlayStation VR2: compare search popularity](/demand/global-en/compare/meta-quest-vs-playstation-vr2): 25.2% against 5.6% Share of Search.
- [Meta Quest vs HTC Vive: compare search popularity](/demand/global-en/compare/htc-vive-vs-meta-quest): 25.2% against 3.7% Share of Search.
- [PlayStation VR2 vs HTC Vive: compare search popularity](/demand/global-en/compare/htc-vive-vs-playstation-vr2): 5.6% against 3.7% Share of Search.

## How did search popularity change for VR headset brands worldwide in September 2026?

- In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.
- In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.
- In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%.
- PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.
- Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pico | 37.7% | 500K | 0.0% | Pico |
| 2 | Apple Vision Pro | 27.8% | 368K | +22.3% | Apple |
| 3 | Meta Quest | 25.2% | 334K | 0.0% | Meta |
| 4 | PlayStation VR2 | 5.6% | 74K | 0.0% | Sony |
| 5 | HTC Vive | 3.7% | 49.5K | +22.2% | HTC Vive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple Vision Pro | 550K | 34% | 1 |
| Oct 2025 | Pico | 511K | 31.5% | 2 |
| Oct 2025 | Meta Quest | 409K | 25.2% | 3 |
| Oct 2025 | PlayStation VR2 | 90.5K | 5.6% | 4 |
| Oct 2025 | HTC Vive | 60.5K | 3.7% | 5 |
| Nov 2025 | Meta Quest | 624K | 35.1% | 1 |
| Nov 2025 | Apple Vision Pro | 450K | 25.3% | 2 |
| Nov 2025 | Pico | 429K | 24.1% | 3 |
| Nov 2025 | PlayStation VR2 | 201K | 11.3% | 4 |
| Nov 2025 | HTC Vive | 74K | 4.2% | 5 |
| Dec 2025 | Meta Quest | 764K | 41.9% | 1 |
| Dec 2025 | Pico | 429K | 23.5% | 2 |
| Dec 2025 | Apple Vision Pro | 368K | 20.2% | 3 |
| Dec 2025 | PlayStation VR2 | 201K | 11% | 4 |
| Dec 2025 | HTC Vive | 60.5K | 3.3% | 5 |
| Jan 2026 | Meta Quest | 500K | 32.3% | 1 |
| Jan 2026 | Apple Vision Pro | 450K | 29.1% | 2 |
| Jan 2026 | Pico | 429K | 27.7% | 3 |
| Jan 2026 | PlayStation VR2 | 110K | 7.1% | 4 |
| Jan 2026 | HTC Vive | 60.5K | 3.9% | 5 |
| Feb 2026 | Pico | 418K | 33.2% | 1 |
| Feb 2026 | Apple Vision Pro | 368K | 29.3% | 2 |
| Feb 2026 | Meta Quest | 342K | 27.1% | 3 |
| Feb 2026 | PlayStation VR2 | 90.5K | 7.2% | 4 |
| Feb 2026 | HTC Vive | 40.5K | 3.2% | 5 |
| Mar 2026 | Pico | 500K | 37% | 1 |
| Mar 2026 | Apple Vision Pro | 368K | 27.3% | 2 |
| Mar 2026 | Meta Quest | 342K | 25.3% | 3 |
| Mar 2026 | PlayStation VR2 | 90.5K | 6.7% | 4 |
| Mar 2026 | HTC Vive | 49.5K | 3.7% | 5 |
| Apr 2026 | Pico | 500K | 40% | 1 |
| Apr 2026 | Meta Quest | 334K | 26.7% | 2 |
| Apr 2026 | Apple Vision Pro | 301K | 24.1% | 3 |
| Apr 2026 | PlayStation VR2 | 74K | 5.9% | 4 |
| Apr 2026 | HTC Vive | 40.5K | 3.2% | 5 |
| May 2026 | Pico | 491K | 39% | 1 |
| May 2026 | Meta Quest | 334K | 26.6% | 2 |
| May 2026 | Apple Vision Pro | 301K | 24% | 3 |
| May 2026 | PlayStation VR2 | 90.5K | 7.2% | 4 |
| May 2026 | HTC Vive | 40.5K | 3.2% | 5 |
| Jun 2026 | Pico | 409K | 36.5% | 1 |
| Jun 2026 | Apple Vision Pro | 301K | 26.9% | 2 |
| Jun 2026 | Meta Quest | 279K | 24.9% | 3 |
| Jun 2026 | PlayStation VR2 | 90.5K | 8.1% | 4 |
| Jun 2026 | HTC Vive | 40.5K | 3.6% | 5 |
| Jul 2026 | Pico | 418K | 37.5% | 1 |
| Jul 2026 | Meta Quest | 334K | 30% | 2 |
| Jul 2026 | Apple Vision Pro | 246K | 22.1% | 3 |
| Jul 2026 | PlayStation VR2 | 74K | 6.7% | 4 |
| Jul 2026 | HTC Vive | 40.5K | 3.6% | 5 |
| Aug 2026 | Pico | 500K | 40% | 1 |
| Aug 2026 | Meta Quest | 334K | 26.7% | 2 |
| Aug 2026 | Apple Vision Pro | 301K | 24.1% | 3 |
| Aug 2026 | PlayStation VR2 | 74K | 5.9% | 4 |
| Aug 2026 | HTC Vive | 40.5K | 3.2% | 5 |
| Sep 2026 | Pico | 500K | 37.7% | 1 |
| Sep 2026 | Apple Vision Pro | 368K | 27.8% | 2 |
| Sep 2026 | Meta Quest | 334K | 25.2% | 3 |
| Sep 2026 | PlayStation VR2 | 74K | 5.6% | 4 |
| Sep 2026 | HTC Vive | 49.5K | 3.7% | 5 |

## What is being compared

- **Apple Vision Pro**: Measured on the search term “apple vision pro”.
- **HTC Vive**: Measured on the search term “htc vive”.
- **Meta Quest**: Measured on the search terms “meta quest” and “metaquest”, summed into one figure.
- **Pico**: Measured on the search terms “pico” and “pico 4”, summed into one figure.
- **PlayStation VR2**: Measured on the search term “playstation vr2”.

- [Apple Vision Pro](/demand/global-en/brands/apple-vision-pro)
- [HTC Vive](/demand/global-en/brands/htc-vive)
- [Meta Quest](/demand/global-en/brands/meta-quest)
- [Pico](/demand/global-en/brands/pico)
- [PlayStation VR2](/demand/global-en/brands/playstation-vr2)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among VR headset brands worldwide?

In September 2026, Pico was the most searched among VR headset brands worldwide, with an estimated 500K branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "VR headset brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/vr-headset-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vr-headset-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.