--- title: "VPS hosting providers: Which brands are most popular in search?" description: "Compare the providers that rent virtual servers. Share of Search among DigitalOcean, Hetzner, OVHcloud, Vultr and Linode, the VPS hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vps-hosting-providers" publisher: "Brandwave" --- # VPS hosting providers: Which brands are most popular in search? Compare the providers that rent virtual servers. Share of Search among DigitalOcean, Hetzner, OVHcloud, Vultr and Linode, the VPS hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: VPS hosting providers - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: DigitalOcean, 35.1% ## Which brand is most popular in search among VPS hosting providers worldwide? - In August 2026, DigitalOcean was the most searched among VPS hosting providers worldwide, with an estimated 457K branded searches and 35.1% estimated Share of Search within this set. - Hetzner is in 2nd place, 0.6 percentage points behind at 34.5% Share of Search. - Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide decreased from 41.7% to 35.1%. - Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide increased from 27.6% to 34.5%. - Across the 11 months ending August 2026, OVHcloud’s estimated Share of Search among VPS hosting providers worldwide increased from 12.4% to 15.4%. - Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide decreased from 8.3% to 4.6%. - Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among VPS hosting providers worldwide peaked at 42.3% in November 2025 and was lowest at 32.6% in June 2026. - Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide peaked at 41.4% in April 2026 and was lowest at 27.6% in October 2025. - Across the 11 months ending August 2026, OVHcloud’s estimated Share of Search among VPS hosting providers worldwide peaked at 15.4% in August 2026 and was lowest at 11.3% in March 2026. - Across the 11 months ending August 2026, Vultr’s estimated Share of Search among VPS hosting providers worldwide peaked at 11.8% in June 2026 and was lowest at 7.5% in February 2026. - Across the 11 months ending August 2026, Linode’s estimated Share of Search among VPS hosting providers worldwide peaked at 8.3% in October 2025 and was lowest at 3.4% in March 2026. - Across the 11 months ending August 2026, Vultr held steady: its estimated Share of Search among VPS hosting providers worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [DigitalOcean vs Hetzner: compare search popularity](/demand/global-en/compare/digitalocean-vs-hetzner): 35.1% against 34.5% Share of Search. - [DigitalOcean vs OVHcloud: compare search popularity](/demand/global-en/compare/digitalocean-vs-ovhcloud): 35.1% against 15.4% Share of Search. - [DigitalOcean vs Vultr: compare search popularity](/demand/global-en/compare/digitalocean-vs-vultr): 35.1% against 10.4% Share of Search. - [DigitalOcean vs Linode: compare search popularity](/demand/global-en/compare/digitalocean-vs-linode): 35.1% against 4.6% Share of Search. - [Hetzner vs OVHcloud: compare search popularity](/demand/global-en/compare/hetzner-vs-ovhcloud): 34.5% against 15.4% Share of Search. - [Hetzner vs Vultr: compare search popularity](/demand/global-en/compare/hetzner-vs-vultr): 34.5% against 10.4% Share of Search. - [Hetzner vs Linode: compare search popularity](/demand/global-en/compare/hetzner-vs-linode): 34.5% against 4.6% Share of Search. - [OVHcloud vs Vultr: compare search popularity](/demand/global-en/compare/ovhcloud-vs-vultr): 15.4% against 10.4% Share of Search. - [OVHcloud vs Linode: compare search popularity](/demand/global-en/compare/linode-vs-ovhcloud): 15.4% against 4.6% Share of Search. - [Vultr vs Linode: compare search popularity](/demand/global-en/compare/linode-vs-vultr): 10.4% against 4.6% Share of Search. ## How did search popularity change for VPS hosting providers worldwide in August 2026? - In August 2026, OVHcloud gained estimated Share of Search among VPS hosting providers worldwide, from 13% to 15.4%. - In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%. - In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%. - Estimated monthly branded searches for Vultr worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DigitalOcean | 35.1% | 457K | +0.3% | DigitalOcean | | 2 | Hetzner | 34.5% | 450K | 0.0% | Hetzner | | 3 | OVHcloud | 15.4% | 201K | +21.8% | OVHcloud | | 4 | Vultr | 10.4% | 135K | 0.0% | Vultr | | 5 | Linode | 4.6% | 60.5K | 0.0% | Linode | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DigitalOcean | 455K | 41.7% | 1 | | Oct 2025 | Hetzner | 301K | 27.6% | 2 | | Oct 2025 | OVHcloud | 135K | 12.4% | 3 | | Oct 2025 | Vultr | 110K | 10.1% | 4 | | Oct 2025 | Linode | 90.5K | 8.3% | 5 | | Nov 2025 | DigitalOcean | 455K | 42.3% | 1 | | Nov 2025 | Hetzner | 301K | 28% | 2 | | Nov 2025 | OVHcloud | 135K | 12.6% | 3 | | Nov 2025 | Vultr | 110K | 10.2% | 4 | | Nov 2025 | Linode | 74K | 6.9% | 5 | | Dec 2025 | DigitalOcean | 455K | 42.3% | 1 | | Dec 2025 | Hetzner | 301K | 28% | 2 | | Dec 2025 | OVHcloud | 135K | 12.6% | 3 | | Dec 2025 | Vultr | 110K | 10.2% | 4 | | Dec 2025 | Linode | 74K | 6.9% | 5 | | Jan 2026 | DigitalOcean | 455K | 38% | 1 | | Jan 2026 | Hetzner | 368K | 30.7% | 2 | | Jan 2026 | OVHcloud | 165K | 13.8% | 3 | | Jan 2026 | Vultr | 135K | 11.3% | 4 | | Jan 2026 | Linode | 74K | 6.2% | 5 | | Feb 2026 | DigitalOcean | 455K | 37.6% | 1 | | Feb 2026 | Hetzner | 450K | 37.2% | 2 | | Feb 2026 | OVHcloud | 165K | 13.6% | 3 | | Feb 2026 | Vultr | 90.5K | 7.5% | 4 | | Feb 2026 | Linode | 49.5K | 4.1% | 5 | | Mar 2026 | DigitalOcean | 555K | 38.2% | 1 | | Mar 2026 | Hetzner | 550K | 37.8% | 2 | | Mar 2026 | OVHcloud | 165K | 11.3% | 3 | | Mar 2026 | Vultr | 135K | 9.3% | 4 | | Mar 2026 | Linode | 49.5K | 3.4% | 5 | | Apr 2026 | Hetzner | 550K | 41.4% | 1 | | Apr 2026 | DigitalOcean | 455K | 34.2% | 2 | | Apr 2026 | OVHcloud | 165K | 12.4% | 3 | | Apr 2026 | Vultr | 110K | 8.3% | 4 | | Apr 2026 | Linode | 49.5K | 3.7% | 5 | | May 2026 | DigitalOcean | 555K | 38.2% | 1 | | May 2026 | Hetzner | 550K | 37.8% | 2 | | May 2026 | OVHcloud | 165K | 11.3% | 3 | | May 2026 | Vultr | 135K | 9.3% | 4 | | May 2026 | Linode | 49.5K | 3.4% | 5 | | Jun 2026 | Hetzner | 550K | 39.4% | 1 | | Jun 2026 | DigitalOcean | 455K | 32.6% | 2 | | Jun 2026 | OVHcloud | 165K | 11.8% | 3 | | Jun 2026 | Vultr | 165K | 11.8% | 4 | | Jun 2026 | Linode | 60.5K | 4.3% | 5 | | Jul 2026 | DigitalOcean | 456K | 36% | 1 | | Jul 2026 | Hetzner | 450K | 35.5% | 2 | | Jul 2026 | OVHcloud | 165K | 13% | 3 | | Jul 2026 | Vultr | 135K | 10.7% | 4 | | Jul 2026 | Linode | 60.5K | 4.8% | 5 | | Aug 2026 | DigitalOcean | 457K | 35.1% | 1 | | Aug 2026 | Hetzner | 450K | 34.5% | 2 | | Aug 2026 | OVHcloud | 201K | 15.4% | 3 | | Aug 2026 | Vultr | 135K | 10.4% | 4 | | Aug 2026 | Linode | 60.5K | 4.6% | 5 | | Sep 2026 | DigitalOcean | — | — | — | | Sep 2026 | Hetzner | — | — | — | | Sep 2026 | Linode | — | — | — | | Sep 2026 | OVHcloud | — | — | — | | Sep 2026 | Vultr | — | — | — | ## What is being compared - **DigitalOcean**: Measured on the search terms “cloud storage digitalocean”, “digitalocean”, “digitalocean app”, “digitalocean cloud storage”, “digitalocean com”, “digitalocean object storage” and “digitalocean spaces”, summed into one figure. - **Hetzner**: Measured on the search term “hetzner”. - **Linode**: Measured on the search term “linode”. - **OVHcloud**: Measured on the search term “ovhcloud”. - **Vultr**: Measured on the search term “vultr”. - [DigitalOcean](/demand/global-en/brands/digitalocean) - [Hetzner](/demand/global-en/brands/hetzner) - [Linode](/demand/global-en/brands/linode) - [OVHcloud](/demand/global-en/brands/ovhcloud) - [Vultr](/demand/global-en/brands/vultr) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among VPS hosting providers worldwide? In August 2026, DigitalOcean was the most searched among VPS hosting providers worldwide, with an estimated 457K branded searches and 35.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "VPS hosting providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/vps-hosting-providers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vps-hosting-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.