---
title: "Voice of customer platforms: Which brands are most popular in search?"
description: "Compare tools that gather customer feedback and help teams understand experience and brand perception. Share of Search among Qualtrics, Medallia, Alchemer, InMoment and Sprig, the voice of customer platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/voice-of-customer-platforms"
publisher: "Brandwave"
---

# Voice of customer platforms: Which brands are most popular in search?

Compare tools that gather customer feedback and help teams understand experience and brand perception. Share of Search among Qualtrics, Medallia, Alchemer, InMoment and Sprig, the voice of customer platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Voice of customer platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Qualtrics, 79.8%

## Which brand is most popular in search among voice of customer platforms worldwide?

- In August 2026, Qualtrics was the most searched among voice of customer platforms worldwide, with an estimated 247K branded searches and 79.8% estimated Share of Search within this set.
- Medallia is in 2nd place, 66.6 percentage points behind at 13.2% Share of Search.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide decreased from 82.5% to 79.8%.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide increased from 11.1% to 13.2%.
- Across the 11 months ending August 2026, Alchemer’s estimated Share of Search among voice of customer platforms worldwide increased from 4.1% to 4.9%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide peaked at 82.8% in March 2026 and was lowest at 75% in June 2026.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide peaked at 18.4% in June 2026 and was lowest at 11.1% in October 2025.
- Across the 11 months ending August 2026, Alchemer’s estimated Share of Search among voice of customer platforms worldwide peaked at 4.9% in August 2026 and was lowest at 3.2% in April 2026.
- Across the 11 months ending August 2026, InMoment and Sprig held steady: their estimated Share of Search among voice of customer platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Qualtrics vs Medallia: compare search popularity](/demand/global-en/compare/medallia-vs-qualtrics): 79.8% against 13.2% Share of Search.
- [Qualtrics vs Alchemer: compare search popularity](/demand/global-en/compare/alchemer-vs-qualtrics): 79.8% against 4.9% Share of Search.
- [Qualtrics vs InMoment: compare search popularity](/demand/global-en/compare/inmoment-vs-qualtrics): 79.8% against 2.1% Share of Search.
- [Medallia vs Alchemer: compare search popularity](/demand/global-en/compare/alchemer-vs-medallia): 13.2% against 4.9% Share of Search.
- [Medallia vs InMoment: compare search popularity](/demand/global-en/compare/inmoment-vs-medallia): 13.2% against 2.1% Share of Search.
- [Alchemer vs InMoment: compare search popularity](/demand/global-en/compare/alchemer-vs-inmoment): 4.9% against 2.1% Share of Search.

## How did search popularity change for voice of customer platforms worldwide in August 2026?

- In August 2026, Qualtrics gained estimated Share of Search among voice of customer platforms worldwide, from 77.8% to 79.8%.
- In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.
- Alchemer’s estimated Share of Search among voice of customer platforms worldwide has gained ground for 3 months in a row, from 3.9% to 4.9% in August 2026.
- Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.
- Estimated monthly branded searches for Sprig worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Qualtrics | 79.8% | 247K | -0.1% | Qualtrics |
| 2 | Medallia | 13.2% | 40.8K | -18.2% | Medallia |
| 3 | Alchemer | 4.9% | 15.1K | 0.0% | Alchemer |
| 4 | InMoment | 2.1% | 6.6K | +22.1% | InMoment |
| 5 | Sprig | 0.05% | 170 | 0.0% | Sprig |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Qualtrics | 369K | 82.5% | 1 |
| Oct 2025 | Medallia | 49.9K | 11.1% | 2 |
| Oct 2025 | Alchemer | 18.4K | 4.1% | 3 |
| Oct 2025 | InMoment | 10K | 2.2% | 4 |
| Oct 2025 | Sprig | 210 | 0.05% | 5 |
| Nov 2025 | Qualtrics | 369K | 82.8% | 1 |
| Nov 2025 | Medallia | 49.9K | 11.2% | 2 |
| Nov 2025 | Alchemer | 18.4K | 4.1% | 3 |
| Nov 2025 | InMoment | 8.2K | 1.8% | 4 |
| Nov 2025 | Sprig | 170 | 0.04% | 5 |
| Dec 2025 | Qualtrics | 247K | 79.7% | 1 |
| Dec 2025 | Medallia | 40.9K | 13.2% | 2 |
| Dec 2025 | Alchemer | 15K | 4.8% | 3 |
| Dec 2025 | InMoment | 6.6K | 2.1% | 4 |
| Dec 2025 | Sprig | 260 | 0.08% | 5 |
| Jan 2026 | Qualtrics | 302K | 80.5% | 1 |
| Jan 2026 | Medallia | 49.9K | 13.3% | 2 |
| Jan 2026 | Alchemer | 15K | 4% | 3 |
| Jan 2026 | InMoment | 8.2K | 2.2% | 4 |
| Jan 2026 | Sprig | 210 | 0.06% | 5 |
| Feb 2026 | Qualtrics | 302K | 79.8% | 1 |
| Feb 2026 | Medallia | 49.8K | 13.2% | 2 |
| Feb 2026 | Alchemer | 18.4K | 4.9% | 3 |
| Feb 2026 | InMoment | 8.2K | 2.2% | 4 |
| Feb 2026 | Sprig | 140 | 0.04% | 5 |
| Mar 2026 | Qualtrics | 369K | 82.8% | 1 |
| Mar 2026 | Medallia | 49.9K | 11.2% | 2 |
| Mar 2026 | Alchemer | 18.3K | 4.1% | 3 |
| Mar 2026 | InMoment | 8.2K | 1.8% | 4 |
| Mar 2026 | Sprig | 170 | 0.04% | 5 |
| Apr 2026 | Qualtrics | 369K | 79.3% | 1 |
| Apr 2026 | Medallia | 74.4K | 16% | 2 |
| Apr 2026 | Alchemer | 15K | 3.2% | 3 |
| Apr 2026 | InMoment | 6.6K | 1.4% | 4 |
| Apr 2026 | Sprig | 210 | 0.05% | 5 |
| May 2026 | Qualtrics | 302K | 78.2% | 1 |
| May 2026 | Medallia | 60.9K | 15.7% | 2 |
| May 2026 | Alchemer | 15K | 3.9% | 3 |
| May 2026 | InMoment | 8.1K | 2.1% | 4 |
| May 2026 | Sprig | 210 | 0.05% | 5 |
| Jun 2026 | Qualtrics | 247K | 75% | 1 |
| Jun 2026 | Medallia | 60.9K | 18.4% | 2 |
| Jun 2026 | Alchemer | 15K | 4.5% | 3 |
| Jun 2026 | InMoment | 6.6K | 2% | 4 |
| Jun 2026 | Sprig | 170 | 0.05% | 5 |
| Jul 2026 | Qualtrics | 247K | 77.8% | 1 |
| Jul 2026 | Medallia | 49.9K | 15.7% | 2 |
| Jul 2026 | Alchemer | 15.1K | 4.7% | 3 |
| Jul 2026 | InMoment | 5.4K | 1.7% | 4 |
| Jul 2026 | Sprig | 170 | 0.05% | 5 |
| Aug 2026 | Qualtrics | 247K | 79.8% | 1 |
| Aug 2026 | Medallia | 40.8K | 13.2% | 2 |
| Aug 2026 | Alchemer | 15.1K | 4.9% | 3 |
| Aug 2026 | InMoment | 6.6K | 2.1% | 4 |
| Aug 2026 | Sprig | 170 | 0.05% | 5 |
| Sep 2026 | Alchemer | — | — | — |
| Sep 2026 | InMoment | — | — | — |
| Sep 2026 | Medallia | — | — | — |
| Sep 2026 | Qualtrics | — | — | — |
| Sep 2026 | Sprig | — | — | — |

## What is being compared

- **Alchemer**: Measured on the search terms “alchemer” and “alchemer.com”, summed into one figure.
- **InMoment**: Measured on the search terms “inmoment” and “inmoment.com”, summed into one figure.
- **Medallia**: Measured on the search terms “medallia”, “medallia customer feedback”, “medallia voice of customer” and “medallia.com”, summed into one figure.
- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure.
- **Sprig**: Measured on the search term “sprig.com”.

- [Alchemer](/demand/global-en/brands/alchemer)
- [InMoment](/demand/global-en/brands/inmoment)
- [Medallia](/demand/global-en/brands/medallia)
- [Qualtrics](/demand/global-en/brands/qualtrics)
- [Sprig](/demand/global-en/brands/sprig)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among voice of customer platforms worldwide?

In August 2026, Qualtrics was the most searched among voice of customer platforms worldwide, with an estimated 247K branded searches and 79.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Voice of customer platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/voice-of-customer-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/voice-of-customer-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.