---
title: "Vodka brands: Which are searched most?"
description: "Compare the vodka brands people buy. Share of Search among Belvedere, Smirnoff, Grey Goose, Stolichnaya and Cîroc, the vodka brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vodka-brands"
publisher: "Brandwave"
---

# Vodka brands: Which are searched most?

Compare the vodka brands people buy. Share of Search among Belvedere, Smirnoff, Grey Goose, Stolichnaya and Cîroc, the vodka brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vodka brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Belvedere, 39.9%

## Which brand is most popular in search among vodka brands worldwide?

- Belvedere and Smirnoff share the highest estimated Share of Search among vodka brands worldwide, at 39.9% in September 2026.
- Across the 12 months ending September 2026, Belvedere’s estimated Share of Search among vodka brands worldwide increased from 36.4% to 39.9%.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide decreased from 44.6% to 39.9%.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide increased from 16.3% to 17.8%.
- Across the 12 months ending September 2026, Belvedere’s estimated Share of Search among vodka brands worldwide peaked at 44.6% in August 2026 and was lowest at 26.5% in December 2025.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide peaked at 48.2% in December 2025 and was lowest at 36.7% in August 2026.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide peaked at 21.7% in December 2025 and was lowest at 16.3% in October 2025.
- Across the 12 months ending September 2026, Stolichnaya’s estimated Share of Search among vodka brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.8% in July 2026.
- Across the 12 months ending September 2026, Belvedere rose from 2nd to 1st among vodka brands worldwide.
- Across the 12 months ending September 2026, Smirnoff fell from 1st to 2nd among vodka brands worldwide.
- Across the 12 months ending September 2026, Stolichnaya and Cîroc held steady: their estimated Share of Search among vodka brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Belvedere vs Smirnoff: compare search popularity](/demand/global-en/compare/belvedere-vs-smirnoff): 39.9% Share of Search each.
- [Belvedere vs Grey Goose: compare search popularity](/demand/global-en/compare/belvedere-vs-grey-goose): 39.9% against 17.8% Share of Search.
- [Belvedere vs Stolichnaya: compare search popularity](/demand/global-en/compare/belvedere-vs-stolichnaya): 39.9% against 2.4% Share of Search.
- [Smirnoff vs Grey Goose: compare search popularity](/demand/global-en/compare/grey-goose-vs-smirnoff): 39.9% against 17.8% Share of Search.
- [Smirnoff vs Stolichnaya: compare search popularity](/demand/global-en/compare/smirnoff-vs-stolichnaya): 39.9% against 2.4% Share of Search.
- [Grey Goose vs Stolichnaya: compare search popularity](/demand/global-en/compare/grey-goose-vs-stolichnaya): 17.8% against 2.4% Share of Search.

## How did search popularity change for vodka brands worldwide in September 2026?

- In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 36.7% to 39.9%.
- In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 16.4% to 17.8%.
- In September 2026, Belvedere lost estimated Share of Search among vodka brands worldwide, from 44.6% to 39.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Belvedere | 39.9% | 823K | -17.7% | Belvedere |
| 2 | Smirnoff | 39.9% | 823K | 0.0% | Diageo |
| 3 | Grey Goose | 17.8% | 368K | 0.0% | Grey Goose |
| 4 | Stolichnaya | 2.4% | 49.5K | 0.0% | Stolichnaya |
| — | Cîroc | — | — | — | Diageo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smirnoff | 823K | 44.6% | 1 |
| Oct 2025 | Belvedere | 673K | 36.4% | 2 |
| Oct 2025 | Grey Goose | 301K | 16.3% | 3 |
| Oct 2025 | Stolichnaya | 49.5K | 2.7% | 4 |
| Oct 2025 | Cîroc | — | — | — |
| Nov 2025 | Smirnoff | 823K | 47.4% | 1 |
| Nov 2025 | Belvedere | 550K | 31.7% | 2 |
| Nov 2025 | Grey Goose | 301K | 17.4% | 3 |
| Nov 2025 | Stolichnaya | 60.5K | 3.5% | 4 |
| Nov 2025 | Cîroc | — | — | — |
| Dec 2025 | Smirnoff | 1M | 48.2% | 1 |
| Dec 2025 | Belvedere | 550K | 26.5% | 2 |
| Dec 2025 | Grey Goose | 450K | 21.7% | 3 |
| Dec 2025 | Stolichnaya | 74K | 3.6% | 4 |
| Dec 2025 | Cîroc | — | — | — |
| Jan 2026 | Smirnoff | 823K | 45.7% | 1 |
| Jan 2026 | Belvedere | 550K | 30.5% | 2 |
| Jan 2026 | Grey Goose | 368K | 20.4% | 3 |
| Jan 2026 | Stolichnaya | 60.5K | 3.4% | 4 |
| Jan 2026 | Cîroc | — | — | — |
| Feb 2026 | Smirnoff | 673K | 46% | 1 |
| Feb 2026 | Belvedere | 450K | 30.7% | 2 |
| Feb 2026 | Grey Goose | 301K | 20.6% | 3 |
| Feb 2026 | Stolichnaya | 40.5K | 2.8% | 4 |
| Feb 2026 | Cîroc | — | — | — |
| Mar 2026 | Smirnoff | 823K | 47.8% | 1 |
| Mar 2026 | Belvedere | 550K | 31.9% | 2 |
| Mar 2026 | Grey Goose | 301K | 17.5% | 3 |
| Mar 2026 | Stolichnaya | 49.5K | 2.9% | 4 |
| Mar 2026 | Cîroc | — | — | — |
| Apr 2026 | Smirnoff | 823K | 44.6% | 1 |
| Apr 2026 | Belvedere | 673K | 36.4% | 2 |
| Apr 2026 | Grey Goose | 301K | 16.3% | 3 |
| Apr 2026 | Stolichnaya | 49.5K | 2.7% | 4 |
| Apr 2026 | Cîroc | — | — | — |
| May 2026 | Smirnoff | 1M | 47.8% | 1 |
| May 2026 | Belvedere | 673K | 32.2% | 2 |
| May 2026 | Grey Goose | 368K | 17.6% | 3 |
| May 2026 | Stolichnaya | 49.5K | 2.4% | 4 |
| May 2026 | Cîroc | — | — | — |
| Jun 2026 | Smirnoff | 1M | 48% | 1 |
| Jun 2026 | Belvedere | 673K | 32.3% | 2 |
| Jun 2026 | Grey Goose | 368K | 17.7% | 3 |
| Jun 2026 | Stolichnaya | 40.5K | 1.9% | 4 |
| Jun 2026 | Cîroc | — | — | — |
| Jul 2026 | Smirnoff | 1M | 44.8% | 1 |
| Jul 2026 | Belvedere | 823K | 36.9% | 2 |
| Jul 2026 | Grey Goose | 368K | 16.5% | 3 |
| Jul 2026 | Stolichnaya | 40.5K | 1.8% | 4 |
| Jul 2026 | Cîroc | — | — | — |
| Aug 2026 | Belvedere | 1M | 44.6% | 1 |
| Aug 2026 | Smirnoff | 823K | 36.7% | 2 |
| Aug 2026 | Grey Goose | 368K | 16.4% | 3 |
| Aug 2026 | Stolichnaya | 49.5K | 2.2% | 4 |
| Aug 2026 | Cîroc | — | — | — |
| Sep 2026 | Belvedere | 823K | 39.9% | 1 |
| Sep 2026 | Smirnoff | 823K | 39.9% | 2 |
| Sep 2026 | Grey Goose | 368K | 17.8% | 3 |
| Sep 2026 | Stolichnaya | 49.5K | 2.4% | 4 |
| Sep 2026 | Cîroc | — | — | — |

## What is being compared

- **Belvedere**: Measured on the search term “belvedere”.
- **Cîroc**: Measured on the search term “ciroc”.
- **Grey Goose**: Measured on the search term “grey goose”.
- **Smirnoff**: Measured on the search term “smirnoff”.
- **Stolichnaya**: Measured on the search term “stolichnaya”.

- [Belvedere](/demand/global-en/brands/belvedere)
- [Cîroc](/demand/global-en/brands/ciroc)
- [Grey Goose](/demand/global-en/brands/grey-goose)
- [Smirnoff](/demand/global-en/brands/smirnoff)
- [Stolichnaya](/demand/global-en/brands/stolichnaya)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vodka brands worldwide?

Belvedere and Smirnoff share the highest estimated Share of Search among vodka brands worldwide, at 39.9% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Vodka brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/vodka-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vodka-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.