--- title: "Vitamin brands: Which brands are most popular in search?" description: "Compare the vitamin brands people buy. Share of Search among Centrum, Blackmores, Solgar, Swisse and Nature's Way, the vitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vitamin-brands" publisher: "Brandwave" --- # Vitamin brands: Which brands are most popular in search? Compare the vitamin brands people buy. Share of Search among Centrum, Blackmores, Solgar, Swisse and Nature's Way, the vitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vitamin brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Centrum, 86.7% ## Which brand is most popular in search among vitamin brands worldwide? - In August 2026, Centrum was the most searched among vitamin brands worldwide, with an estimated 2.2M branded searches and 86.7% estimated Share of Search within this set. - Blackmores is in 2nd place, 79 percentage points behind at 7.8% Share of Search. - Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide increased from 85.5% to 86.7%. - Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide increased from 6.3% to 7.8%. - Across the 11 months ending August 2026, Solgar’s estimated Share of Search among vitamin brands worldwide decreased from 6.3% to 3.5%. - Across the 11 months ending August 2026, Centrum’s estimated Share of Search among vitamin brands worldwide peaked at 87.8% in February 2026 and was lowest at 85.5% in March 2026. - Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide peaked at 7.8% in July 2026 and was lowest at 5.3% in February 2026. - Across the 11 months ending August 2026, Solgar’s estimated Share of Search among vitamin brands worldwide peaked at 6.3% in October 2025 and was lowest at 3.5% in July 2026. - Across the 11 months ending August 2026, Swisse and Nature's Way held steady: their estimated Share of Search among vitamin brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Centrum vs Blackmores: compare search popularity](/demand/global-en/compare/blackmores-vs-centrum): 86.7% against 7.8% Share of Search. - [Centrum vs Solgar: compare search popularity](/demand/global-en/compare/centrum-vs-solgar): 86.7% against 3.5% Share of Search. - [Blackmores vs Solgar: compare search popularity](/demand/global-en/compare/blackmores-vs-solgar): 7.8% against 3.5% Share of Search. ## How did search popularity change for vitamin brands worldwide in August 2026? - Estimated monthly branded searches for Nature's Way worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026. - Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Solgar worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Centrum | 86.7% | 2.2M | 0.0% | Centrum | | 2 | Blackmores | 7.8% | 201K | 0.0% | Blackmores | | 3 | Solgar | 3.5% | 90.5K | 0.0% | Solgar | | 4 | Swisse | 1.9% | 49.5K | 0.0% | Swisse | | 5 | Nature's Way | 0.06% | 1.6K | 0.0% | Nature's Way | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Centrum | 2.2M | 85.5% | 1 | | Oct 2025 | Blackmores | 165K | 6.3% | 2 | | Oct 2025 | Solgar | 165K | 6.3% | 3 | | Oct 2025 | Swisse | 49.5K | 1.9% | 4 | | Oct 2025 | Nature's Way | 1K | 0.04% | 5 | | Nov 2025 | Centrum | 2.2M | 86.5% | 1 | | Nov 2025 | Blackmores | 165K | 6.4% | 2 | | Nov 2025 | Solgar | 135K | 5.2% | 3 | | Nov 2025 | Swisse | 49.5K | 1.9% | 4 | | Nov 2025 | Nature's Way | 880 | 0.03% | 5 | | Dec 2025 | Centrum | 2.2M | 86.8% | 1 | | Dec 2025 | Blackmores | 165K | 6.4% | 2 | | Dec 2025 | Solgar | 135K | 5.2% | 3 | | Dec 2025 | Swisse | 40.5K | 1.6% | 4 | | Dec 2025 | Nature's Way | 880 | 0.03% | 5 | | Jan 2026 | Centrum | 2.2M | 86.8% | 1 | | Jan 2026 | Blackmores | 165K | 6.4% | 2 | | Jan 2026 | Solgar | 135K | 5.2% | 3 | | Jan 2026 | Swisse | 40.5K | 1.6% | 4 | | Jan 2026 | Nature's Way | 1K | 0.04% | 5 | | Feb 2026 | Centrum | 2.2M | 87.8% | 1 | | Feb 2026 | Blackmores | 135K | 5.3% | 2 | | Feb 2026 | Solgar | 135K | 5.3% | 3 | | Feb 2026 | Swisse | 40.5K | 1.6% | 4 | | Feb 2026 | Nature's Way | 1K | 0.04% | 5 | | Mar 2026 | Centrum | 2.2M | 85.5% | 1 | | Mar 2026 | Blackmores | 165K | 6.3% | 2 | | Mar 2026 | Solgar | 165K | 6.3% | 3 | | Mar 2026 | Swisse | 49.5K | 1.9% | 4 | | Mar 2026 | Nature's Way | 1.3K | 0.05% | 5 | | Apr 2026 | Centrum | 2.2M | 85.6% | 1 | | Apr 2026 | Blackmores | 201K | 7.7% | 2 | | Apr 2026 | Solgar | 135K | 5.2% | 3 | | Apr 2026 | Swisse | 40.5K | 1.5% | 4 | | Apr 2026 | Nature's Way | 1.3K | 0.05% | 5 | | May 2026 | Centrum | 2.2M | 86.5% | 1 | | May 2026 | Blackmores | 165K | 6.4% | 2 | | May 2026 | Solgar | 135K | 5.2% | 3 | | May 2026 | Swisse | 49.5K | 1.9% | 4 | | May 2026 | Nature's Way | 1.3K | 0.05% | 5 | | Jun 2026 | Centrum | 2.2M | 87.6% | 1 | | Jun 2026 | Blackmores | 165K | 6.5% | 2 | | Jun 2026 | Solgar | 110K | 4.3% | 3 | | Jun 2026 | Swisse | 40.5K | 1.6% | 4 | | Jun 2026 | Nature's Way | 1.3K | 0.05% | 5 | | Jul 2026 | Centrum | 2.2M | 86.7% | 1 | | Jul 2026 | Blackmores | 201K | 7.8% | 2 | | Jul 2026 | Solgar | 90.5K | 3.5% | 3 | | Jul 2026 | Swisse | 49.5K | 1.9% | 4 | | Jul 2026 | Nature's Way | 1.6K | 0.06% | 5 | | Aug 2026 | Centrum | 2.2M | 86.7% | 1 | | Aug 2026 | Blackmores | 201K | 7.8% | 2 | | Aug 2026 | Solgar | 90.5K | 3.5% | 3 | | Aug 2026 | Swisse | 49.5K | 1.9% | 4 | | Aug 2026 | Nature's Way | 1.6K | 0.06% | 5 | | Sep 2026 | Blackmores | — | — | — | | Sep 2026 | Centrum | — | — | — | | Sep 2026 | Nature's Way | — | — | — | | Sep 2026 | Solgar | — | — | — | | Sep 2026 | Swisse | — | — | — | ## What is being compared - **Blackmores**: Measured on the search term “blackmores”. - **Centrum**: Measured on the search term “centrum”. - **Nature's Way**: Measured on the search term “natures way vitamins”. - **Solgar**: Measured on the search term “solgar”. - **Swisse**: Measured on the search term “swisse”. - [Blackmores](/demand/global-en/brands/blackmores) - [Centrum](/demand/global-en/brands/centrum) - [Nature's Way](/demand/global-en/brands/natures-way) - [Solgar](/demand/global-en/brands/solgar) - [Swisse](/demand/global-en/brands/swisse) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vitamin brands worldwide? In August 2026, Centrum was the most searched among vitamin brands worldwide, with an estimated 2.2M branded searches and 86.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Vitamin brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/vitamin-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.