--- title: "Shopify vs Wix: Which is searched more?" description: "Is Shopify or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms/compare/shopify-vs-wix" publisher: "Brandwave" --- # Shopify vs Wix: Which is searched more? Is Shopify or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Wix - **Competitive set**: Visual website building platforms - **Market**: Global - **Month measured**: Sep 2026 - **Shopify Share of Search**: 44.2% - **Wix Share of Search**: 24.9% ## Is Shopify or Wix more popular in search? - In September 2026, Shopify had more branded searches than Wix among visual website building platforms worldwide. Shopify had about 5 million branded searches, while Wix had 2.8 million. Shopify made up 44.2% of all visual website building platform searches we track, and Wix accounted for 24.9%. - Shopify was ahead of Wix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms worldwide moved from 38.4% to 44.2%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Wix’s share of searches among visual website building platforms worldwide moved from 26.6% to 24.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M. ## Top visual website building platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Shopify was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wix was listed before Shopify in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Webflow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Squarespace | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Shopify | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | WordPress | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Elementor | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Readymag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webstudio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Duda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about visual website building platforms - Asked ChatGPT "Which visual website building platform should I use?": 1. Framer, 2. Webflow, 3. Wix, 4. WordPress, 5. Elementor - Asked ChatGPT "What are the best visual website building platforms?": 1. Framer, 2. Webflow, 3. Wix, 4. Squarespace, 5. WordPress, 6. Shopify - Asked ChatGPT "What's the best visual website building platform for drag and drop sites?": 1. Webflow, 2. Wix, 3. Framer, 4. Squarespace, 5. Elementor, 6. WordPress - Searched Google, AI Overview "website building platforms": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow - Searched Google, AI Overview "best website builder": 1. Wix, 2. Squarespace, 3. Shopify, 4. Webflow Not named in any answer: Readymag, Showit, Webstudio, Duda and Dorik. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for visual website building platforms worldwide in September 2026? - In September 2026, Shopify lost share of searches among visual website building platforms worldwide, from 46.1% to 44.2%. - In September 2026, Wix lost share of searches among visual website building platforms worldwide, from 25.9% to 24.9%. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 38.4% | 1 | 3.5M | 26.6% | 2 | | Nov 2025 | 5M | 40.6% | 1 | 3.4M | 27.9% | 2 | | Dec 2025 | 5M | 42.9% | 1 | 2.8M | 24.3% | 2 | | Jan 2026 | 5M | 39.3% | 1 | 3.4M | 27.1% | 2 | | Feb 2026 | 5M | 39.8% | 1 | 3.4M | 27.4% | 2 | | Mar 2026 | 5M | 38.6% | 1 | 3.5M | 26.7% | 2 | | Apr 2026 | 5M | 39.8% | 1 | 3.4M | 27.4% | 2 | | May 2026 | 5M | 41.1% | 1 | 3.4M | 28.3% | 2 | | Jun 2026 | 5M | 43.3% | 1 | 2.8M | 24.5% | 2 | | Jul 2026 | 5M | 44.9% | 1 | 2.8M | 25.3% | 2 | | Aug 2026 | 5M | 46.1% | 1 | 2.8M | 25.9% | 2 | | Sep 2026 | 5M | 44.2% | 1 | 2.8M | 24.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search term “shopify”. - **Wix**: Measured on the search terms “wix” and “wix studio”, summed into one figure. - [Shopify profile](/demand/global-en/brands/shopify) - [Wix profile](/demand/global-en/brands/wix) - [All visual website building platforms worldwide](/demand/global-en/categories/visual-website-building-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopify or Wix more popular in search? In September 2026, Shopify had more branded searches than Wix among visual website building platforms worldwide. Shopify had about 5 million branded searches, while Wix had 2.8 million. Shopify made up 44.2% of all visual website building platform searches we track, and Wix accounted for 24.9%. ## Cite this page Brandwave. "Shopify vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms/compare/shopify-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms/compare/shopify-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.