---
title: "Visual website building platforms: Which brands are most popular in search?"
description: "Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Share of Search among Wix, WordPress, Squarespace, Framer, Webflow, Readymag, Showit, Webstudio, Dorik and Duda, the visual website building platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms"
publisher: "Brandwave"
---

# Visual website building platforms: Which brands are most popular in search?

Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Share of Search among Wix, WordPress, Squarespace, Framer, Webflow, Readymag, Showit, Webstudio, Dorik and Duda, the visual website building platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Visual website building platforms
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wix, 45.8%

## Which brand is most popular in search among visual website building platforms worldwide?

- In August 2026, Wix was the most searched among visual website building platforms worldwide, with an estimated 3.1M branded searches and 45.8% estimated Share of Search within this set.
- WordPress is in 2nd place, 25.5 percentage points behind at 20.3% Share of Search.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among visual website building platforms worldwide increased from 42.7% to 45.8%.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among visual website building platforms worldwide decreased from 26.8% to 20.3%.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among visual website building platforms worldwide increased from 17.3% to 18.9%.
- Across the 11 months ending August 2026, Framer’s estimated Share of Search among visual website building platforms worldwide increased from 6.4% to 8.5%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide decreased from 5.3% to 4.6%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among visual website building platforms worldwide peaked at 46.9% in May 2026 and was lowest at 42.1% in June 2026.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among visual website building platforms worldwide peaked at 26.8% in October 2025 and was lowest at 18.8% in July 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among visual website building platforms worldwide peaked at 21.9% in July 2026 and was lowest at 15.4% in November 2025.
- Across the 11 months ending August 2026, Framer’s estimated Share of Search among visual website building platforms worldwide peaked at 9.6% in July 2026 and was lowest at 6.3% in December 2025.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide peaked at 6.6% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 11 months ending August 2026, Readymag, Showit, Webstudio, Dorik and Duda held steady: their estimated Share of Search among visual website building platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wix vs WordPress: compare search popularity](/demand/global-en/compare/wix-vs-wordpress): 45.8% against 20.3% Share of Search.
- [Wix vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wix): 45.8% against 18.9% Share of Search.
- [Wix vs Framer: compare search popularity](/demand/global-en/compare/framer-vs-wix): 45.8% against 8.5% Share of Search.
- [Wix vs Webflow: compare search popularity](/demand/global-en/compare/webflow-vs-wix): 45.8% against 4.6% Share of Search.
- [WordPress vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wordpress): 20.3% against 18.9% Share of Search.
- [WordPress vs Framer: compare search popularity](/demand/global-en/compare/framer-vs-wordpress): 20.3% against 8.5% Share of Search.
- [WordPress vs Webflow: compare search popularity](/demand/global-en/compare/webflow-vs-wordpress): 20.3% against 4.6% Share of Search.
- [Squarespace vs Framer: compare search popularity](/demand/global-en/compare/framer-vs-squarespace): 18.9% against 8.5% Share of Search.
- [Squarespace vs Webflow: compare search popularity](/demand/global-en/compare/squarespace-vs-webflow): 18.9% against 4.6% Share of Search.
- [Framer vs Webflow: compare search popularity](/demand/global-en/compare/framer-vs-webflow): 8.5% against 4.6% Share of Search.

## How did search popularity change for visual website building platforms worldwide in August 2026?

- In August 2026, WordPress overtook Squarespace to rank 2nd among visual website building platforms worldwide, at 20.3%.
- In August 2026, Wix gained estimated Share of Search among visual website building platforms worldwide, from 43.8% to 45.8%.
- In August 2026, Squarespace lost estimated Share of Search among visual website building platforms worldwide, from 21.9% to 18.9%.
- In August 2026, Framer lost estimated Share of Search among visual website building platforms worldwide, from 9.6% to 8.5%.
- In August 2026, Dorik rose from 10th to 9th among visual website building platforms worldwide.
- In August 2026, Duda fell from 9th to 10th among visual website building platforms worldwide.
- Estimated monthly branded searches for Showit worldwide rose 49.2% over 11 measured months, from 33.4K to 49.8K in August 2026.
- Estimated monthly branded searches for Webstudio worldwide fell 33.3% over 11 measured months, from 12.4K to 8.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wix | 45.8% | 3.1M | -2.5% | Wix |
| 2 | WordPress | 20.3% | 1.4M | +0.7% | WordPress |
| 3 | Squarespace | 18.9% | 1.3M | -19.3% | Squarespace |
| 4 | Framer | 8.5% | 578K | -17.7% | Framer |
| 5 | Webflow | 4.6% | 312K | -1.1% | Webflow |
| 6 | Readymag | 0.91% | 61.8K | 0.0% | Readymag |
| 7 | Showit | 0.73% | 49.8K | +21.7% | Showit |
| 8 | Webstudio | 0.12% | 8.2K | +0.6% | Webstudio |
| 9 | Dorik | 0.07% | 4.6K | +22.2% | Dorik |
| 10 | Duda | 0.06% | 3.8K | -3.1% | Duda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wix | 3.8M | 42.7% | 1 |
| Oct 2025 | WordPress | 2.4M | 26.8% | 2 |
| Oct 2025 | Squarespace | 1.5M | 17.3% | 3 |
| Oct 2025 | Framer | 572K | 6.4% | 4 |
| Oct 2025 | Webflow | 467K | 5.3% | 5 |
| Oct 2025 | Readymag | 75.9K | 0.85% | 6 |
| Oct 2025 | Showit | 33.4K | 0.38% | 7 |
| Oct 2025 | Webstudio | 12.4K | 0.14% | 8 |
| Oct 2025 | Dorik | 8.4K | 0.09% | 9 |
| Oct 2025 | Duda | 4.8K | 0.05% | 10 |
| Nov 2025 | Wix | 3.8M | 45.9% | 1 |
| Nov 2025 | WordPress | 2M | 24.1% | 2 |
| Nov 2025 | Squarespace | 1.3M | 15.4% | 3 |
| Nov 2025 | Framer | 572K | 7% | 4 |
| Nov 2025 | Webflow | 467K | 5.7% | 5 |
| Nov 2025 | Readymag | 92.4K | 1.1% | 6 |
| Nov 2025 | Showit | 33.5K | 0.41% | 7 |
| Nov 2025 | Dorik | 10.2K | 0.13% | 8 |
| Nov 2025 | Webstudio | 10.1K | 0.12% | 9 |
| Nov 2025 | Duda | 4K | 0.05% | 10 |
| Dec 2025 | Wix | 3.1M | 42.3% | 1 |
| Dec 2025 | WordPress | 2M | 26.5% | 2 |
| Dec 2025 | Squarespace | 1.2M | 16.8% | 3 |
| Dec 2025 | Framer | 468K | 6.3% | 4 |
| Dec 2025 | Webflow | 466K | 6.3% | 5 |
| Dec 2025 | Readymag | 75.9K | 1% | 6 |
| Dec 2025 | Showit | 33.4K | 0.45% | 7 |
| Dec 2025 | Webstudio | 10.2K | 0.14% | 8 |
| Dec 2025 | Dorik | 6.9K | 0.09% | 9 |
| Dec 2025 | Duda | 3.4K | 0.05% | 10 |
| Jan 2026 | Wix | 3.8M | 44.2% | 1 |
| Jan 2026 | WordPress | 2M | 23.1% | 2 |
| Jan 2026 | Squarespace | 1.5M | 17.7% | 3 |
| Jan 2026 | Framer | 574K | 6.6% | 4 |
| Jan 2026 | Webflow | 571K | 6.6% | 5 |
| Jan 2026 | Readymag | 92.4K | 1.1% | 6 |
| Jan 2026 | Showit | 41K | 0.47% | 7 |
| Jan 2026 | Webstudio | 10.1K | 0.12% | 8 |
| Jan 2026 | Dorik | 5.6K | 0.06% | 9 |
| Jan 2026 | Duda | 4.8K | 0.06% | 10 |
| Feb 2026 | Wix | 3.9M | 45.5% | 1 |
| Feb 2026 | WordPress | 2M | 23% | 2 |
| Feb 2026 | Squarespace | 1.5M | 17.8% | 3 |
| Feb 2026 | Framer | 574K | 6.6% | 4 |
| Feb 2026 | Webflow | 468K | 5.4% | 5 |
| Feb 2026 | Readymag | 92.4K | 1.1% | 6 |
| Feb 2026 | Showit | 41K | 0.47% | 7 |
| Feb 2026 | Webstudio | 10.1K | 0.12% | 8 |
| Feb 2026 | Duda | 4.7K | 0.05% | 9 |
| Feb 2026 | Dorik | 4.5K | 0.05% | 10 |
| Mar 2026 | Wix | 4M | 43.7% | 1 |
| Mar 2026 | WordPress | 2M | 21.7% | 2 |
| Mar 2026 | Squarespace | 1.9M | 20.2% | 3 |
| Mar 2026 | Framer | 702K | 7.6% | 4 |
| Mar 2026 | Webflow | 472K | 5.1% | 5 |
| Mar 2026 | Readymag | 92.4K | 1% | 6 |
| Mar 2026 | Showit | 41K | 0.44% | 7 |
| Mar 2026 | Webstudio | 10.2K | 0.11% | 8 |
| Mar 2026 | Duda | 4.8K | 0.05% | 9 |
| Mar 2026 | Dorik | 4.5K | 0.05% | 10 |
| Apr 2026 | Wix | 3.9M | 44.4% | 1 |
| Apr 2026 | WordPress | 2M | 23% | 2 |
| Apr 2026 | Squarespace | 1.5M | 17.6% | 3 |
| Apr 2026 | Framer | 702K | 8% | 4 |
| Apr 2026 | Webflow | 467K | 5.4% | 5 |
| Apr 2026 | Readymag | 92.1K | 1.1% | 6 |
| Apr 2026 | Showit | 33.4K | 0.38% | 7 |
| Apr 2026 | Webstudio | 10.1K | 0.12% | 8 |
| Apr 2026 | Dorik | 5.7K | 0.06% | 9 |
| Apr 2026 | Duda | 4.3K | 0.05% | 10 |
| May 2026 | Wix | 3.9M | 46.9% | 1 |
| May 2026 | WordPress | 1.6M | 19.7% | 2 |
| May 2026 | Squarespace | 1.6M | 18.6% | 3 |
| May 2026 | Framer | 702K | 8.4% | 4 |
| May 2026 | Webflow | 385K | 4.6% | 5 |
| May 2026 | Readymag | 92.1K | 1.1% | 6 |
| May 2026 | Showit | 41K | 0.49% | 7 |
| May 2026 | Webstudio | 8.3K | 0.1% | 8 |
| May 2026 | Dorik | 5.6K | 0.07% | 9 |
| May 2026 | Duda | 3.9K | 0.05% | 10 |
| Jun 2026 | Wix | 3.2M | 42.1% | 1 |
| Jun 2026 | WordPress | 1.6M | 21.4% | 2 |
| Jun 2026 | Squarespace | 1.6M | 20.6% | 3 |
| Jun 2026 | Framer | 702K | 9.1% | 4 |
| Jun 2026 | Webflow | 384K | 5% | 5 |
| Jun 2026 | Readymag | 75.3K | 0.98% | 6 |
| Jun 2026 | Showit | 40.9K | 0.53% | 7 |
| Jun 2026 | Webstudio | 8.2K | 0.11% | 8 |
| Jun 2026 | Dorik | 4.6K | 0.06% | 9 |
| Jun 2026 | Duda | 4K | 0.05% | 10 |
| Jul 2026 | Wix | 3.2M | 43.8% | 1 |
| Jul 2026 | Squarespace | 1.6M | 21.9% | 2 |
| Jul 2026 | WordPress | 1.4M | 18.8% | 3 |
| Jul 2026 | Framer | 702K | 9.6% | 4 |
| Jul 2026 | Webflow | 316K | 4.3% | 5 |
| Jul 2026 | Readymag | 61.8K | 0.84% | 6 |
| Jul 2026 | Showit | 40.9K | 0.56% | 7 |
| Jul 2026 | Webstudio | 8.2K | 0.11% | 8 |
| Jul 2026 | Duda | 3.9K | 0.05% | 9 |
| Jul 2026 | Dorik | 3.7K | 0.05% | 10 |
| Aug 2026 | Wix | 3.1M | 45.8% | 1 |
| Aug 2026 | WordPress | 1.4M | 20.3% | 2 |
| Aug 2026 | Squarespace | 1.3M | 18.9% | 3 |
| Aug 2026 | Framer | 578K | 8.5% | 4 |
| Aug 2026 | Webflow | 312K | 4.6% | 5 |
| Aug 2026 | Readymag | 61.8K | 0.91% | 6 |
| Aug 2026 | Showit | 49.8K | 0.73% | 7 |
| Aug 2026 | Webstudio | 8.2K | 0.12% | 8 |
| Aug 2026 | Dorik | 4.6K | 0.07% | 9 |
| Aug 2026 | Duda | 3.8K | 0.06% | 10 |
| Sep 2026 | Dorik | — | — | — |
| Sep 2026 | Duda | — | — | — |
| Sep 2026 | Framer | — | — | — |
| Sep 2026 | Readymag | — | — | — |
| Sep 2026 | Showit | — | — | — |
| Sep 2026 | Squarespace | — | — | — |
| Sep 2026 | Webflow | — | — | — |
| Sep 2026 | Webstudio | — | — | — |
| Sep 2026 | Wix | — | — | — |
| Sep 2026 | WordPress | — | — | — |

## What is being compared

- **Dorik**: Measured on the search terms “dorik” and “dorik website builder”, summed into one figure.
- **Duda**: Measured on the search terms “duda co”, “duda website builder” and “duda websites”, summed into one figure.
- **Framer**: Measured on the search terms “framer”, “framer website” and “framer website builder”, summed into one figure.
- **Readymag**: Measured on the search terms “readymag” and “readymag website”, summed into one figure.
- **Showit**: Measured on the search terms “showit” and “showit website builder”, summed into one figure.
- **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure.
- **Webflow**: Measured on the search terms “web flow”, “webflow”, “webflow cms” and “webflow website builder”, summed into one figure.
- **Webstudio**: Measured on the search terms “webstudio” and “webstudio website builder”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix studio”, “wix website” and “wix website builder”, summed into one figure.
- **WordPress**: Measured on the search terms “wordpress”, “wordpress cms”, “wordpress org”, “wordpress website builder” and “wordpress.com”, summed into one figure.

- [Dorik](/demand/global-en/brands/dorik)
- [Duda](/demand/global-en/brands/duda-website-builder)
- [Framer](/demand/global-en/brands/framer)
- [Readymag](/demand/global-en/brands/readymag)
- [Showit](/demand/global-en/brands/showit)
- [Squarespace](/demand/global-en/brands/squarespace)
- [Webflow](/demand/global-en/brands/webflow)
- [Webstudio](/demand/global-en/brands/webstudio)
- [Wix](/demand/global-en/brands/wix)
- [WordPress](/demand/global-en/brands/wordpress)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among visual website building platforms worldwide?

In August 2026, Wix was the most searched among visual website building platforms worldwide, with an estimated 3.1M branded searches and 45.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Visual website building platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/visual-website-building-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.