---
title: "Virtual fencing and livestock collars: Which brands are most popular in search?"
description: "Compare GPS collar and virtual fencing systems for managing cattle and other livestock, measured through worldwide English-language branded search demand. Share of Search among Halter, Nofence, eShepherd and Vence, the virtual fencing and livestock collars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/virtual-fencing-livestock-collars"
publisher: "Brandwave"
---

# Virtual fencing and livestock collars: Which brands are most popular in search?

Compare GPS collar and virtual fencing systems for managing cattle and other livestock, measured through worldwide English-language branded search demand. Share of Search among Halter, Nofence, eShepherd and Vence, the virtual fencing and livestock collars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Virtual fencing and livestock collars
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Halter, 51.1%

## Which brand is most popular in search among virtual fencing and livestock collars worldwide?

- In August 2026, Halter was the most searched among virtual fencing and livestock collars worldwide, with an estimated 17.6K branded searches and 51.1% estimated Share of Search within this set.
- Nofence is in 2nd place, 11.1 percentage points behind at 40% Share of Search.
- Across the 11 months ending August 2026, Halter’s estimated Share of Search among virtual fencing and livestock collars worldwide increased from 40.2% to 51.1%.
- Across the 11 months ending August 2026, Nofence’s estimated Share of Search among virtual fencing and livestock collars worldwide decreased from 49.5% to 40%.
- Across the 11 months ending August 2026, eShepherd’s estimated Share of Search among virtual fencing and livestock collars worldwide decreased from 9.4% to 8.5%.
- Across the 11 months ending August 2026, Halter’s estimated Share of Search among virtual fencing and livestock collars worldwide peaked at 61.3% in March 2026 and was lowest at 40.2% in October 2025.
- Across the 11 months ending August 2026, Nofence’s estimated Share of Search among virtual fencing and livestock collars worldwide peaked at 49.5% in October 2025 and was lowest at 30.7% in March 2026.
- Across the 11 months ending August 2026, eShepherd’s estimated Share of Search among virtual fencing and livestock collars worldwide peaked at 11.8% in December 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, Halter rose from 2nd to 1st among virtual fencing and livestock collars worldwide.
- Across the 11 months ending August 2026, Nofence fell from 1st to 2nd among virtual fencing and livestock collars worldwide.
- Across the 11 months ending August 2026, Vence held steady: its estimated Share of Search among virtual fencing and livestock collars worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Halter vs Nofence: compare search popularity](/demand/global-en/compare/halter-vs-nofence): 51.1% against 40% Share of Search.
- [Halter vs eShepherd: compare search popularity](/demand/global-en/compare/eshepherd-vs-halter): 51.1% against 8.5% Share of Search.
- [Nofence vs eShepherd: compare search popularity](/demand/global-en/compare/eshepherd-vs-nofence): 40% against 8.5% Share of Search.

## How did search popularity change for virtual fencing and livestock collars worldwide in August 2026?

- In August 2026, Halter gained estimated Share of Search among virtual fencing and livestock collars worldwide, from 48.3% to 51.1%.
- In August 2026, Nofence lost estimated Share of Search among virtual fencing and livestock collars worldwide, from 41.9% to 40%.
- In August 2026, eShepherd lost estimated Share of Search among virtual fencing and livestock collars worldwide, from 9.2% to 8.5%.
- Estimated monthly branded searches for Vence worldwide fell 35% over 11 measured months, from 200 to 130 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Halter | 51.1% | 17.6K | +13.3% | Halter |
| 2 | Nofence | 40% | 13.8K | +2.1% | Nofence |
| 3 | eShepherd | 8.5% | 2.9K | -1.7% | Gallagher |
| 4 | Vence | 0.38% | 130 | -23.5% | Merck Animal Health |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nofence | 11.4K | 49.5% | 1 |
| Oct 2025 | Halter | 9.3K | 40.2% | 2 |
| Oct 2025 | eShepherd | 2.2K | 9.4% | 3 |
| Oct 2025 | Vence | 200 | 0.87% | 4 |
| Nov 2025 | Halter | 10.1K | 47.1% | 1 |
| Nov 2025 | Nofence | 9.4K | 43.9% | 2 |
| Nov 2025 | eShepherd | 1.7K | 8% | 3 |
| Nov 2025 | Vence | 200 | 0.93% | 4 |
| Dec 2025 | Halter | 8.2K | 47.9% | 1 |
| Dec 2025 | Nofence | 6.7K | 39.4% | 2 |
| Dec 2025 | eShepherd | 2K | 11.8% | 3 |
| Dec 2025 | Vence | 140 | 0.82% | 4 |
| Jan 2026 | Halter | 10.2K | 45.6% | 1 |
| Jan 2026 | Nofence | 9.9K | 44.1% | 2 |
| Jan 2026 | eShepherd | 2.1K | 9.3% | 3 |
| Jan 2026 | Vence | 200 | 0.89% | 4 |
| Feb 2026 | Halter | 10.2K | 49.7% | 1 |
| Feb 2026 | Nofence | 8.1K | 39.5% | 2 |
| Feb 2026 | eShepherd | 2K | 10% | 3 |
| Feb 2026 | Vence | 160 | 0.78% | 4 |
| Mar 2026 | Halter | 23.5K | 61.3% | 1 |
| Mar 2026 | Nofence | 11.8K | 30.7% | 2 |
| Mar 2026 | eShepherd | 2.9K | 7.4% | 3 |
| Mar 2026 | Vence | 250 | 0.65% | 4 |
| Apr 2026 | Halter | 18.1K | 55.3% | 1 |
| Apr 2026 | Nofence | 11.7K | 35.5% | 2 |
| Apr 2026 | eShepherd | 2.9K | 8.7% | 3 |
| Apr 2026 | Vence | 170 | 0.52% | 4 |
| May 2026 | Halter | 16.1K | 47.3% | 1 |
| May 2026 | Nofence | 14.3K | 42% | 2 |
| May 2026 | eShepherd | 3.5K | 10.2% | 3 |
| May 2026 | Vence | 160 | 0.47% | 4 |
| Jun 2026 | Halter | 16.2K | 48.1% | 1 |
| Jun 2026 | Nofence | 13.9K | 41.1% | 2 |
| Jun 2026 | eShepherd | 3.5K | 10.4% | 3 |
| Jun 2026 | Vence | 130 | 0.39% | 4 |
| Jul 2026 | Halter | 15.5K | 48.3% | 1 |
| Jul 2026 | Nofence | 13.5K | 41.9% | 2 |
| Jul 2026 | eShepherd | 3K | 9.2% | 3 |
| Jul 2026 | Vence | 170 | 0.53% | 4 |
| Aug 2026 | Halter | 17.6K | 51.1% | 1 |
| Aug 2026 | Nofence | 13.8K | 40% | 2 |
| Aug 2026 | eShepherd | 2.9K | 8.5% | 3 |
| Aug 2026 | Vence | 130 | 0.38% | 4 |
| Sep 2026 | eShepherd | — | — | — |
| Sep 2026 | Halter | — | — | — |
| Sep 2026 | Nofence | — | — | — |
| Sep 2026 | Vence | — | — | — |

## What is being compared

- **eShepherd**: Measured on the search terms “eShepherd”, “eShepherd collar”, “eShepherd cost” and “Gallagher eShepherd”, summed into one figure.
- **Halter**: Measured on the search terms “halter app”, “halter cattle”, “halter cattle collar”, “halter collar”, “halter collars”, “halter company”, “halter cow collar”, “halter cows”, “halter farming”, “halter nz”, “halter usa” and “halter virtual fencing”, summed into one figure.
- **Nofence**: Measured on the search terms “nofence”, “nofence app”, “nofence collar”, “nofence cost”, “nofence price”, “nofence uk” and “nofence usa”, summed into one figure.
- **Vence**: Measured on the search terms “vence cattle”, “vence livestock” and “vence virtual fencing”, summed into one figure.

- [eShepherd](/demand/global-en/brands/eshepherd)
- [Halter](/demand/global-en/brands/halter)
- [Nofence](/demand/global-en/brands/nofence)
- [Vence](/demand/global-en/brands/vence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among virtual fencing and livestock collars worldwide?

In August 2026, Halter was the most searched among virtual fencing and livestock collars worldwide, with an estimated 17.6K branded searches and 51.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Virtual fencing and livestock collars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/virtual-fencing-livestock-collars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/virtual-fencing-livestock-collars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.