---
title: "Vinyl and laminate flooring brands: Which are searched most?"
description: "Compare vinyl and laminate flooring brands laid homes. Share of Search among Tarkett, Gerflor, Karndean and Quick-Step, the vinyl and laminate flooring brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vinyl-and-laminate-flooring-brands"
publisher: "Brandwave"
---

# Vinyl and laminate flooring brands: Which are searched most?

Compare vinyl and laminate flooring brands laid homes. Share of Search among Tarkett, Gerflor, Karndean and Quick-Step, the vinyl and laminate flooring brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vinyl and laminate flooring brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tarkett, 54.1%

## Which brand is most popular in search among vinyl and laminate flooring brands worldwide?

- In September 2026, Tarkett was the most searched among vinyl and laminate flooring brands worldwide, with an estimated 74K branded searches and 54.1% estimated Share of Search within this set.
- Gerflor is in 2nd place, 24.5 percentage points behind at 29.6% Share of Search.
- Across the 12 months ending September 2026, Karndean’s estimated Share of Search among vinyl and laminate flooring brands worldwide decreased from 10.7% to 8.8%.
- Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide increased from 6.3% to 7.5%.
- Across the 12 months ending September 2026, Tarkett’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 56.2% in August 2026 and was lowest at 50% in May 2026.
- Across the 12 months ending September 2026, Gerflor’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 33.4% in May 2026 and was lowest at 25.2% in August 2026.
- Across the 12 months ending September 2026, Karndean’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 11.2% in August 2026 and was lowest at 8.8% in September 2026.
- Across the 12 months ending September 2026, Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide peaked at 7.5% in September 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending September 2026, Tarkett and Gerflor held steady: their estimated Share of Search among vinyl and laminate flooring brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tarkett vs Gerflor: compare search popularity](/demand/global-en/compare/gerflor-vs-tarkett): 54.1% against 29.6% Share of Search.
- [Tarkett vs Karndean: compare search popularity](/demand/global-en/compare/karndean-vs-tarkett): 54.1% against 8.8% Share of Search.
- [Tarkett vs Quick-Step: compare search popularity](/demand/global-en/compare/quick-step-vs-tarkett): 54.1% against 7.5% Share of Search.
- [Gerflor vs Karndean: compare search popularity](/demand/global-en/compare/gerflor-vs-karndean): 29.6% against 8.8% Share of Search.
- [Gerflor vs Quick-Step: compare search popularity](/demand/global-en/compare/gerflor-vs-quick-step): 29.6% against 7.5% Share of Search.
- [Karndean vs Quick-Step: compare search popularity](/demand/global-en/compare/karndean-vs-quick-step): 8.8% against 7.5% Share of Search.

## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026?

- In September 2026, Gerflor gained estimated Share of Search among vinyl and laminate flooring brands worldwide, from 25.2% to 29.6%.
- In September 2026, Karndean lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 11.2% to 8.8%.
- In September 2026, Tarkett lost estimated Share of Search among vinyl and laminate flooring brands worldwide, from 56.2% to 54.1%.
- Quick-Step’s estimated Share of Search among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.5% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tarkett | 54.1% | 74K | 0.0% | Tarkett |
| 2 | Gerflor | 29.6% | 40.5K | +22.4% | Gerflor |
| 3 | Karndean | 8.8% | 12.1K | -18.2% | Karndean Designflooring |
| 4 | Quick-Step | 7.5% | 10.2K | +5.2% | Unilin (Mohawk Industries) |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tarkett | 90.5K | 53.6% | 1 |
| Oct 2025 | Gerflor | 49.5K | 29.3% | 2 |
| Oct 2025 | Karndean | 18.1K | 10.7% | 3 |
| Oct 2025 | Quick-Step | 10.7K | 6.3% | 4 |
| Nov 2025 | Tarkett | 90.5K | 54.7% | 1 |
| Nov 2025 | Gerflor | 49.5K | 29.9% | 2 |
| Nov 2025 | Karndean | 14.8K | 8.9% | 3 |
| Nov 2025 | Quick-Step | 10.7K | 6.5% | 4 |
| Dec 2025 | Tarkett | 74K | 55.1% | 1 |
| Dec 2025 | Gerflor | 40.5K | 30.2% | 2 |
| Dec 2025 | Karndean | 12.1K | 9% | 3 |
| Dec 2025 | Quick-Step | 7.6K | 5.7% | 4 |
| Jan 2026 | Tarkett | 90.5K | 53.2% | 1 |
| Jan 2026 | Gerflor | 49.5K | 29.1% | 2 |
| Jan 2026 | Karndean | 18.1K | 10.6% | 3 |
| Jan 2026 | Quick-Step | 11.9K | 7% | 4 |
| Feb 2026 | Tarkett | 90.5K | 54.5% | 1 |
| Feb 2026 | Gerflor | 49.5K | 29.8% | 2 |
| Feb 2026 | Karndean | 14.8K | 8.9% | 3 |
| Feb 2026 | Quick-Step | 11.2K | 6.7% | 4 |
| Mar 2026 | Tarkett | 90.5K | 53.6% | 1 |
| Mar 2026 | Gerflor | 49.5K | 29.3% | 2 |
| Mar 2026 | Karndean | 18.1K | 10.7% | 3 |
| Mar 2026 | Quick-Step | 10.7K | 6.3% | 4 |
| Apr 2026 | Tarkett | 90.5K | 55% | 1 |
| Apr 2026 | Gerflor | 49.5K | 30.1% | 2 |
| Apr 2026 | Karndean | 14.8K | 9% | 3 |
| Apr 2026 | Quick-Step | 9.7K | 5.9% | 4 |
| May 2026 | Tarkett | 74K | 50% | 1 |
| May 2026 | Gerflor | 49.5K | 33.4% | 2 |
| May 2026 | Karndean | 14.8K | 10% | 3 |
| May 2026 | Quick-Step | 9.7K | 6.6% | 4 |
| Jun 2026 | Tarkett | 74K | 53.5% | 1 |
| Jun 2026 | Gerflor | 40.5K | 29.3% | 2 |
| Jun 2026 | Karndean | 14.8K | 10.7% | 3 |
| Jun 2026 | Quick-Step | 8.9K | 6.4% | 4 |
| Jul 2026 | Tarkett | 74K | 54.4% | 1 |
| Jul 2026 | Gerflor | 40.5K | 29.8% | 2 |
| Jul 2026 | Karndean | 12.1K | 8.9% | 3 |
| Jul 2026 | Quick-Step | 9.4K | 6.9% | 4 |
| Aug 2026 | Tarkett | 74K | 56.2% | 1 |
| Aug 2026 | Gerflor | 33.1K | 25.2% | 2 |
| Aug 2026 | Karndean | 14.8K | 11.2% | 3 |
| Aug 2026 | Quick-Step | 9.7K | 7.4% | 4 |
| Sep 2026 | Tarkett | 74K | 54.1% | 1 |
| Sep 2026 | Gerflor | 40.5K | 29.6% | 2 |
| Sep 2026 | Karndean | 12.1K | 8.8% | 3 |
| Sep 2026 | Quick-Step | 10.2K | 7.5% | 4 |

## What is being compared

- **Gerflor**: Measured on the search term “gerflor”.
- **Karndean**: Measured on the search term “karndean”.
- **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure.
- **Tarkett**: Measured on the search term “tarkett”.

- [Gerflor](/demand/global-en/brands/gerflor)
- [Karndean](/demand/global-en/brands/karndean)
- [Quick-Step](/demand/global-en/brands/quick-step)
- [Tarkett](/demand/global-en/brands/tarkett)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vinyl and laminate flooring brands worldwide?

In September 2026, Tarkett was the most searched among vinyl and laminate flooring brands worldwide, with an estimated 74K branded searches and 54.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Vinyl and laminate flooring brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/vinyl-and-laminate-flooring-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vinyl-and-laminate-flooring-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.