---
title: "Vinegar brands: Which brands are most popular in search?"
description: "Compare the vinegar brands people search for. Share of Search among Bragg, Sarson's, Aspall, Colavita, Mazzetti and Belazu, the vinegar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vinegar-brands"
publisher: "Brandwave"
---

# Vinegar brands: Which brands are most popular in search?

Compare the vinegar brands people search for. Share of Search among Bragg, Sarson's, Aspall, Colavita, Mazzetti and Belazu, the vinegar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vinegar brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bragg, 31.9%

## Which brand is most popular in search among vinegar brands worldwide?

- In August 2026, Bragg was the most searched among vinegar brands worldwide, with an estimated 22.2K branded searches and 31.9% estimated Share of Search within this set.
- Sarson's is in 2nd place, 8.3 percentage points behind at 23.6% Share of Search.
- Across the 11 months ending August 2026, Bragg’s estimated Share of Search among vinegar brands worldwide increased from 30.5% to 31.9%.
- Across the 11 months ending August 2026, Sarson's’ estimated Share of Search among vinegar brands worldwide decreased from 28.2% to 23.6%.
- Across the 11 months ending August 2026, Aspall’s estimated Share of Search among vinegar brands worldwide increased from 9.1% to 11.7%.
- Across the 11 months ending August 2026, Colavita’s estimated Share of Search among vinegar brands worldwide increased from 11.1% to 11.7%.
- Across the 11 months ending August 2026, Mazzetti’s estimated Share of Search among vinegar brands worldwide decreased from 13.6% to 11.7%.
- Across the 11 months ending August 2026, Belazu’s estimated Share of Search among vinegar brands worldwide increased from 7.4% to 9.5%.
- Across the 11 months ending August 2026, Bragg’s estimated Share of Search among vinegar brands worldwide peaked at 33.1% in April 2026 and was lowest at 27.3% in May 2026.
- Across the 11 months ending August 2026, Sarson's’ estimated Share of Search among vinegar brands worldwide peaked at 33.3% in January 2026 and was lowest at 23.6% in August 2026.
- Across the 11 months ending August 2026, Aspall’s estimated Share of Search among vinegar brands worldwide peaked at 12.6% in July 2026 and was lowest at 7.3% in February 2026.
- Across the 11 months ending August 2026, Colavita’s estimated Share of Search among vinegar brands worldwide peaked at 13.4% in February 2026 and was lowest at 10.4% in December 2025.
- Across the 11 months ending August 2026, Mazzetti’s estimated Share of Search among vinegar brands worldwide peaked at 16.3% in November 2025 and was lowest at 11% in January 2026.
- Across the 11 months ending August 2026, Belazu’s estimated Share of Search among vinegar brands worldwide peaked at 9.5% in August 2026 and was lowest at 6.9% in December 2025.
- Across the 11 months ending August 2026, Aspall rose from 5th to 3rd among vinegar brands worldwide.
- Across the 11 months ending August 2026, Mazzetti fell from 3rd to 5th among vinegar brands worldwide.

## Compare search popularity between leading brands

- [Bragg vs Sarson's: compare search popularity](/demand/global-en/compare/bragg-vs-sarson-s): 31.9% against 23.6% Share of Search.
- [Bragg vs Aspall: compare search popularity](/demand/global-en/compare/aspall-vs-bragg): 31.9% against 11.7% Share of Search.
- [Bragg vs Colavita: compare search popularity](/demand/global-en/compare/bragg-vs-colavita): 31.9% against 11.7% Share of Search.
- [Bragg vs Mazzetti: compare search popularity](/demand/global-en/compare/bragg-vs-mazzetti): 31.9% against 11.7% Share of Search.
- [Sarson's vs Aspall: compare search popularity](/demand/global-en/compare/aspall-vs-sarson-s): 23.6% against 11.7% Share of Search.
- [Sarson's vs Colavita: compare search popularity](/demand/global-en/compare/colavita-vs-sarson-s): 23.6% against 11.7% Share of Search.
- [Sarson's vs Mazzetti: compare search popularity](/demand/global-en/compare/mazzetti-vs-sarson-s): 23.6% against 11.7% Share of Search.
- [Aspall vs Colavita: compare search popularity](/demand/global-en/compare/aspall-vs-colavita): 11.7% Share of Search each.
- [Aspall vs Mazzetti: compare search popularity](/demand/global-en/compare/aspall-vs-mazzetti): 11.7% Share of Search each.
- [Colavita vs Mazzetti: compare search popularity](/demand/global-en/compare/colavita-vs-mazzetti): 11.7% Share of Search each.

## How did search popularity change for vinegar brands worldwide in August 2026?

- In August 2026, Bragg gained estimated Share of Search among vinegar brands worldwide, from 28.2% to 31.9%.
- In August 2026, Belazu gained estimated Share of Search among vinegar brands worldwide, from 8.4% to 9.5%.
- In August 2026, Sarson's lost estimated Share of Search among vinegar brands worldwide, from 25.5% to 23.6%.
- In August 2026, Aspall lost estimated Share of Search among vinegar brands worldwide, from 12.6% to 11.7%.
- In August 2026, Colavita lost estimated Share of Search among vinegar brands worldwide, from 12.6% to 11.7%.
- In August 2026, Mazzetti lost estimated Share of Search among vinegar brands worldwide, from 12.6% to 11.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bragg | 31.9% | 22.2K | +22.7% | Bragg |
| 2 | Sarson's | 23.6% | 16.4K | 0.0% | Sarson's |
| 3 | Aspall | 11.7% | 8.1K | 0.0% | Aspall |
| 4 | Colavita | 11.7% | 8.1K | 0.0% | Colavita |
| 5 | Mazzetti | 11.7% | 8.1K | 0.0% | Mazzetti |
| 6 | Belazu | 9.5% | 6.6K | +22.2% | Belazu |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bragg | 22.2K | 30.5% | 1 |
| Oct 2025 | Sarson's | 20.5K | 28.2% | 2 |
| Oct 2025 | Mazzetti | 9.9K | 13.6% | 3 |
| Oct 2025 | Colavita | 8.1K | 11.1% | 4 |
| Oct 2025 | Aspall | 6.6K | 9.1% | 5 |
| Oct 2025 | Belazu | 5.4K | 7.4% | 6 |
| Nov 2025 | Bragg | 22.2K | 29.8% | 1 |
| Nov 2025 | Sarson's | 20K | 26.9% | 2 |
| Nov 2025 | Mazzetti | 12.1K | 16.3% | 3 |
| Nov 2025 | Colavita | 8.1K | 10.9% | 4 |
| Nov 2025 | Aspall | 6.6K | 8.9% | 5 |
| Nov 2025 | Belazu | 5.4K | 7.3% | 6 |
| Dec 2025 | Sarson's | 23.8K | 30.4% | 1 |
| Dec 2025 | Bragg | 22.2K | 28.4% | 2 |
| Dec 2025 | Mazzetti | 12.1K | 15.5% | 3 |
| Dec 2025 | Colavita | 8.1K | 10.4% | 4 |
| Dec 2025 | Aspall | 6.6K | 8.4% | 5 |
| Dec 2025 | Belazu | 5.4K | 6.9% | 6 |
| Jan 2026 | Sarson's | 24.6K | 33.3% | 1 |
| Jan 2026 | Bragg | 22.2K | 30.1% | 2 |
| Jan 2026 | Colavita | 8.1K | 11% | 3 |
| Jan 2026 | Mazzetti | 8.1K | 11% | 4 |
| Jan 2026 | Aspall | 5.4K | 7.3% | 5 |
| Jan 2026 | Belazu | 5.4K | 7.3% | 6 |
| Feb 2026 | Bragg | 18.1K | 29.9% | 1 |
| Feb 2026 | Sarson's | 16.4K | 27.1% | 2 |
| Feb 2026 | Colavita | 8.1K | 13.4% | 3 |
| Feb 2026 | Mazzetti | 8.1K | 13.4% | 4 |
| Feb 2026 | Belazu | 5.4K | 8.9% | 5 |
| Feb 2026 | Aspall | 4.4K | 7.3% | 6 |
| Mar 2026 | Bragg | 22.2K | 31.7% | 1 |
| Mar 2026 | Sarson's | 19.7K | 28.1% | 2 |
| Mar 2026 | Colavita | 8.1K | 11.6% | 3 |
| Mar 2026 | Mazzetti | 8.1K | 11.6% | 4 |
| Mar 2026 | Aspall | 6.6K | 9.4% | 5 |
| Mar 2026 | Belazu | 5.4K | 7.7% | 6 |
| Apr 2026 | Bragg | 22.2K | 33.1% | 1 |
| Apr 2026 | Sarson's | 16.7K | 24.9% | 2 |
| Apr 2026 | Colavita | 8.1K | 12.1% | 3 |
| Apr 2026 | Mazzetti | 8.1K | 12.1% | 4 |
| Apr 2026 | Aspall | 6.6K | 9.8% | 5 |
| Apr 2026 | Belazu | 5.4K | 8% | 6 |
| May 2026 | Bragg | 18.1K | 27.3% | 1 |
| May 2026 | Sarson's | 16.7K | 25.2% | 2 |
| May 2026 | Mazzetti | 9.9K | 14.9% | 3 |
| May 2026 | Aspall | 8.1K | 12.2% | 4 |
| May 2026 | Colavita | 8.1K | 12.2% | 5 |
| May 2026 | Belazu | 5.4K | 8.1% | 6 |
| Jun 2026 | Bragg | 18.1K | 27.5% | 1 |
| Jun 2026 | Sarson's | 16.1K | 24.5% | 2 |
| Jun 2026 | Mazzetti | 9.9K | 15.1% | 3 |
| Jun 2026 | Aspall | 8.1K | 12.3% | 4 |
| Jun 2026 | Colavita | 8.1K | 12.3% | 5 |
| Jun 2026 | Belazu | 5.4K | 8.2% | 6 |
| Jul 2026 | Bragg | 18.1K | 28.2% | 1 |
| Jul 2026 | Sarson's | 16.4K | 25.5% | 2 |
| Jul 2026 | Aspall | 8.1K | 12.6% | 3 |
| Jul 2026 | Colavita | 8.1K | 12.6% | 4 |
| Jul 2026 | Mazzetti | 8.1K | 12.6% | 5 |
| Jul 2026 | Belazu | 5.4K | 8.4% | 6 |
| Aug 2026 | Bragg | 22.2K | 31.9% | 1 |
| Aug 2026 | Sarson's | 16.4K | 23.6% | 2 |
| Aug 2026 | Aspall | 8.1K | 11.7% | 3 |
| Aug 2026 | Colavita | 8.1K | 11.7% | 4 |
| Aug 2026 | Mazzetti | 8.1K | 11.7% | 5 |
| Aug 2026 | Belazu | 6.6K | 9.5% | 6 |
| Sep 2026 | Aspall | — | — | — |
| Sep 2026 | Belazu | — | — | — |
| Sep 2026 | Bragg | — | — | — |
| Sep 2026 | Colavita | — | — | — |
| Sep 2026 | Mazzetti | — | — | — |
| Sep 2026 | Sarson's | — | — | — |

## What is being compared

- **Aspall**: Measured on the search term “aspall”.
- **Belazu**: Measured on the search term “belazu”.
- **Bragg**: Measured on the search term “bragg”.
- **Colavita**: Measured on the search term “colavita”.
- **Mazzetti**: Measured on the search term “mazzetti”.
- **Sarson's**: Measured on the search terms “sarsons” and “sarsons vinegar”, summed into one figure.

- [Aspall](/demand/global-en/brands/aspall)
- [Belazu](/demand/global-en/brands/belazu)
- [Bragg](/demand/global-en/brands/bragg)
- [Colavita](/demand/global-en/brands/colavita)
- [Mazzetti](/demand/global-en/brands/mazzetti)
- [Sarson's](/demand/global-en/brands/sarson-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vinegar brands worldwide?

In August 2026, Bragg was the most searched among vinegar brands worldwide, with an estimated 22.2K branded searches and 31.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Vinegar brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/vinegar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vinegar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.