---
title: "Video streaming services: Which are searched most?"
description: "Compare the services people stream shows and films on. Share of Search among Netflix, Disney+, HBO Max, Amazon Prime Video and Hulu, the video streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-streaming-services"
publisher: "Brandwave"
---

# Video streaming services: Which are searched most?

Compare the services people stream shows and films on. Share of Search among Netflix, Disney+, HBO Max, Amazon Prime Video and Hulu, the video streaming services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video streaming services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Netflix, 69%

## Which brand is most popular in search among video streaming services worldwide?

- In August 2026, Netflix was the most searched among video streaming services worldwide, with an estimated 83.1M branded searches and 69% estimated Share of Search within this set.
- Disney+ is in 2nd place, 55.2 percentage points behind at 13.8% Share of Search.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide increased from 67% to 69%.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide decreased from 7.4% to 6.2%.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among video streaming services worldwide decreased from 4.9% to 3.4%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide peaked at 70.8% in July 2026 and was lowest at 65.9% in November 2025.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide peaked at 13.8% in August 2026 and was lowest at 10.9% in April 2026.
- Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide peaked at 10.9% in April 2026 and was lowest at 7.4% in October 2025.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide peaked at 7.6% in May 2026 and was lowest at 6% in March 2026.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among video streaming services worldwide peaked at 4.9% in October 2025 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, HBO Max rose from 4th to 3rd among video streaming services worldwide.
- Across the 11 months ending August 2026, Amazon Prime Video fell from 3rd to 4th among video streaming services worldwide.
- Across the 11 months ending August 2026, Disney+ held steady: its estimated Share of Search among video streaming services worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Netflix vs Disney+: compare search popularity](/demand/global-en/compare/disney-plus-vs-netflix): 69% against 13.8% Share of Search.
- [Netflix vs HBO Max: compare search popularity](/demand/global-en/compare/hbo-max-vs-netflix): 69% against 7.6% Share of Search.
- [Netflix vs Amazon Prime Video: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-netflix): 69% against 6.2% Share of Search.
- [Netflix vs Hulu: compare search popularity](/demand/global-en/compare/hulu-vs-netflix): 69% against 3.4% Share of Search.
- [Disney+ vs HBO Max: compare search popularity](/demand/global-en/compare/disney-plus-vs-hbo-max): 13.8% against 7.6% Share of Search.
- [Disney+ vs Amazon Prime Video: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-disney-plus): 13.8% against 6.2% Share of Search.
- [Disney+ vs Hulu: compare search popularity](/demand/global-en/compare/disney-plus-vs-hulu): 13.8% against 3.4% Share of Search.
- [HBO Max vs Amazon Prime Video: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-hbo-max): 7.6% against 6.2% Share of Search.
- [HBO Max vs Hulu: compare search popularity](/demand/global-en/compare/hbo-max-vs-hulu): 7.6% against 3.4% Share of Search.
- [Amazon Prime Video vs Hulu: compare search popularity](/demand/global-en/compare/amazon-prime-video-vs-hulu): 6.2% against 3.4% Share of Search.

## How did search popularity change for video streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
- In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.
- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
- Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Netflix | 69% | 83.1M | 0.0% | Netflix |
| 2 | Disney+ | 13.8% | 16.6M | +22.1% | The Walt Disney Company |
| 3 | HBO Max | 7.6% | 9.1M | 0.0% | HBO Max |
| 4 | Amazon Prime Video | 6.2% | 7.5M | 0.0% | Amazon Prime Video |
| 5 | Hulu | 3.4% | 4.1M | 0.0% | Hulu |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Netflix | 83.1M | 67% | 1 |
| Oct 2025 | Disney+ | 16.6M | 13.4% | 2 |
| Oct 2025 | Amazon Prime Video | 9.1M | 7.4% | 3 |
| Oct 2025 | HBO Max | 9.1M | 7.4% | 4 |
| Oct 2025 | Hulu | 6.1M | 4.9% | 5 |
| Nov 2025 | Netflix | 83.1M | 65.9% | 1 |
| Nov 2025 | Disney+ | 16.6M | 13.2% | 2 |
| Nov 2025 | HBO Max | 11.1M | 8.8% | 3 |
| Nov 2025 | Amazon Prime Video | 9.1M | 7.3% | 4 |
| Nov 2025 | Hulu | 6.1M | 4.9% | 5 |
| Dec 2025 | Netflix | 101M | 70.7% | 1 |
| Dec 2025 | Disney+ | 16.6M | 11.6% | 2 |
| Dec 2025 | HBO Max | 11.1M | 7.8% | 3 |
| Dec 2025 | Amazon Prime Video | 9.1M | 6.4% | 4 |
| Dec 2025 | Hulu | 5M | 3.5% | 5 |
| Jan 2026 | Netflix | 101M | 69% | 1 |
| Jan 2026 | Disney+ | 16.6M | 11.3% | 2 |
| Jan 2026 | HBO Max | 13.6M | 9.3% | 3 |
| Jan 2026 | Amazon Prime Video | 9.1M | 6.2% | 4 |
| Jan 2026 | Hulu | 6.1M | 4.2% | 5 |
| Feb 2026 | Netflix | 83.1M | 69.1% | 1 |
| Feb 2026 | Disney+ | 13.6M | 11.3% | 2 |
| Feb 2026 | HBO Max | 11.1M | 9.2% | 3 |
| Feb 2026 | Amazon Prime Video | 7.5M | 6.2% | 4 |
| Feb 2026 | Hulu | 5M | 4.2% | 5 |
| Mar 2026 | Netflix | 83.1M | 66.8% | 1 |
| Mar 2026 | Disney+ | 16.6M | 13.3% | 2 |
| Mar 2026 | HBO Max | 11.1M | 8.9% | 3 |
| Mar 2026 | Amazon Prime Video | 7.5M | 6% | 4 |
| Mar 2026 | Hulu | 6.1M | 4.9% | 5 |
| Apr 2026 | Netflix | 83.1M | 66.8% | 1 |
| Apr 2026 | Disney+ | 13.6M | 10.9% | 2 |
| Apr 2026 | HBO Max | 13.6M | 10.9% | 3 |
| Apr 2026 | Amazon Prime Video | 9.1M | 7.3% | 4 |
| Apr 2026 | Hulu | 5M | 4% | 5 |
| May 2026 | Netflix | 83.1M | 68.7% | 1 |
| May 2026 | Disney+ | 13.6M | 11.2% | 2 |
| May 2026 | HBO Max | 11.1M | 9.2% | 3 |
| May 2026 | Amazon Prime Video | 9.1M | 7.6% | 4 |
| May 2026 | Hulu | 4.1M | 3.4% | 5 |
| Jun 2026 | Netflix | 83.1M | 69.6% | 1 |
| Jun 2026 | Disney+ | 13.6M | 11.4% | 2 |
| Jun 2026 | HBO Max | 11.1M | 9.3% | 3 |
| Jun 2026 | Amazon Prime Video | 7.5M | 6.3% | 4 |
| Jun 2026 | Hulu | 4.1M | 3.4% | 5 |
| Jul 2026 | Netflix | 83.1M | 70.8% | 1 |
| Jul 2026 | Disney+ | 13.6M | 11.6% | 2 |
| Jul 2026 | HBO Max | 9.1M | 7.8% | 3 |
| Jul 2026 | Amazon Prime Video | 7.5M | 6.4% | 4 |
| Jul 2026 | Hulu | 4.1M | 3.5% | 5 |
| Aug 2026 | Netflix | 83.1M | 69% | 1 |
| Aug 2026 | Disney+ | 16.6M | 13.8% | 2 |
| Aug 2026 | HBO Max | 9.1M | 7.6% | 3 |
| Aug 2026 | Amazon Prime Video | 7.5M | 6.2% | 4 |
| Aug 2026 | Hulu | 4.1M | 3.4% | 5 |
| Sep 2026 | Amazon Prime Video | — | — | — |
| Sep 2026 | Disney+ | — | — | — |
| Sep 2026 | HBO Max | — | — | — |
| Sep 2026 | Hulu | — | — | — |
| Sep 2026 | Netflix | — | — | — |

## What is being compared

- **Amazon Prime Video**: Measured on the search term “amazon prime video”.
- **Disney+**: Measured on the search term “disney plus”.
- **HBO Max**: Measured on the search term “hbo max”.
- **Hulu**: Measured on the search term “hulu”.
- **Netflix**: Measured on the search term “netflix”.

- [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video)
- [Disney+](/demand/global-en/brands/disney-plus)
- [HBO Max](/demand/global-en/brands/hbo-max)
- [Hulu](/demand/global-en/brands/hulu)
- [Netflix](/demand/global-en/brands/netflix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video streaming services worldwide?

In August 2026, Netflix was the most searched among video streaming services worldwide, with an estimated 83.1M branded searches and 69% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video streaming services: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/video-streaming-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.