---
title: "Roku vs Xiaomi: Which is searched more?"
description: "Which is more popular in search, Roku or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming devices set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-streaming-devices/compare/roku-vs-xiaomi"
publisher: "Brandwave"
---

# Roku vs Xiaomi: Which is searched more?

Which is more popular in search, Roku or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming devices set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roku and Xiaomi
- **Competitive set**: Video streaming devices
- **Market**: Global
- **Month measured**: Aug 2026
- **Roku Share of Search**: 12%
- **Xiaomi Share of Search**: 40.2%

## Which is more popular in search, Roku or Xiaomi?

- In August 2026, Xiaomi had more branded searches than Roku among video streaming devices worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Roku’s 1.8M, and held a 40.2% Share of Search versus Roku’s 12%.
- Xiaomi was ahead of Roku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among video streaming devices worldwide moved from 11.7% to 12%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide moved from 47.7% to 40.2%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

## How did search popularity change for video streaming devices worldwide in August 2026?

- In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
- In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.
- In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.

## Month by month

| Month | Roku estimated searches | Roku Share of Search | Roku rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 11.7% | 3 | 7.5M | 47.7% | 1 |
| Nov 2025 | 1.8M | 10.7% | 3 | 7.5M | 43.9% | 1 |
| Dec 2025 | 1.8M | 10.9% | 3 | 7.5M | 44.5% | 1 |
| Jan 2026 | 1.8M | 11.6% | 3 | 7.5M | 47.5% | 1 |
| Feb 2026 | 1.5M | 11.6% | 3 | 6.1M | 47.2% | 1 |
| Mar 2026 | 1.8M | 11.9% | 3 | 7.5M | 48.4% | 1 |
| Apr 2026 | 1.5M | 11% | 3 | 6.1M | 44.7% | 1 |
| May 2026 | 1.5M | 11% | 3 | 6.1M | 44.8% | 1 |
| Jun 2026 | 1.8M | 13% | 3 | 6.1M | 43.6% | 1 |
| Jul 2026 | 1.8M | 13.1% | 3 | 6.1M | 43.7% | 1 |
| Aug 2026 | 1.8M | 12% | 3 | 6.1M | 40.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roku’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roku**: Measured on the search term “roku”.
- **Xiaomi**: Measured on the search term “xiaomi”.

- [Roku profile](/demand/global-en/brands/roku)
- [Xiaomi profile](/demand/global-en/brands/xiaomi)
- [All video streaming devices worldwide](/demand/global-en/categories/video-streaming-devices): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roku or Xiaomi?

In August 2026, Xiaomi had more branded searches than Roku among video streaming devices worldwide. Xiaomi was estimated to have 6.1M branded searches compared to Roku’s 1.8M, and held a 40.2% Share of Search versus Roku’s 12%.

## Cite this page

Brandwave. "Roku vs Xiaomi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/video-streaming-devices/compare/roku-vs-xiaomi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-streaming-devices/compare/roku-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.