---
title: "Video streaming APIs: Which brands are most popular in search?"
description: "Compare the platforms that host and stream video. Share of Search among Vimeo, Wowza, Cloudflare Stream, Mux and api.video, the video streaming APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-streaming-apis"
publisher: "Brandwave"
---

# Video streaming APIs: Which brands are most popular in search?

Compare the platforms that host and stream video. Share of Search among Vimeo, Wowza, Cloudflare Stream, Mux and api.video, the video streaming APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video streaming APIs
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vimeo, 96.3%

## Which brand is most popular in search among video streaming APIs worldwide?

- In August 2026, Vimeo was the most searched among video streaming APIs worldwide, with an estimated 1.1M branded searches and 96.3% estimated Share of Search within this set.
- Wowza is in 2nd place, 93.9 percentage points behind at 2.5% Share of Search.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide decreased from 98.2% to 96.3%.
- Across the 11 months ending August 2026, Wowza’s estimated Share of Search among video streaming APIs worldwide increased from 0.91% to 2.5%.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide peaked at 98.4% in March 2026 and was lowest at 96.3% in August 2026.
- Across the 11 months ending August 2026, Wowza’s estimated Share of Search among video streaming APIs worldwide peaked at 2.5% in August 2026 and was lowest at 0.75% in March 2026.
- Across the 11 months ending August 2026, Mux rose from 5th to 4th among video streaming APIs worldwide.
- Across the 11 months ending August 2026, api.video fell from 4th to 5th among video streaming APIs worldwide.
- Across the 11 months ending August 2026, Cloudflare Stream held steady: its estimated Share of Search among video streaming APIs worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vimeo vs Wowza: compare search popularity](/demand/global-en/compare/vimeo-vs-wowza): 96.3% against 2.5% Share of Search.

## How did search popularity change for video streaming APIs worldwide in August 2026?

- In August 2026, Wowza overtook Cloudflare Stream to rank 2nd among video streaming APIs worldwide, at 2.5%.
- In August 2026, Vimeo lost estimated Share of Search among video streaming APIs worldwide, from 97.8% to 96.3%.
- Estimated monthly branded searches for Cloudflare Stream worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Mux worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for api.video worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vimeo | 96.3% | 1.1M | +0.5% | Vimeo |
| 2 | Wowza | 2.5% | 27.1K | +173.7% | Wowza |
| 3 | Cloudflare Stream | 0.9% | 9.9K | 0.0% | Cloudflare Stream |
| 4 | Mux | 0.17% | 1.9K | 0.0% | Mux |
| 5 | api.video | 0.15% | 1.6K | 0.0% | api.video |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vimeo | 1.3M | 98.2% | 1 |
| Oct 2025 | Wowza | 12.1K | 0.91% | 2 |
| Oct 2025 | Cloudflare Stream | 8.1K | 0.61% | 3 |
| Oct 2025 | api.video | 1.9K | 0.14% | 4 |
| Oct 2025 | Mux | 1.6K | 0.12% | 5 |
| Nov 2025 | Vimeo | 1.3M | 98.3% | 1 |
| Nov 2025 | Wowza | 12.1K | 0.91% | 2 |
| Nov 2025 | Cloudflare Stream | 8.1K | 0.61% | 3 |
| Nov 2025 | api.video | 1.6K | 0.12% | 4 |
| Nov 2025 | Mux | 1.3K | 0.1% | 5 |
| Dec 2025 | Vimeo | 1.3M | 98.2% | 1 |
| Dec 2025 | Wowza | 12.1K | 0.91% | 2 |
| Dec 2025 | Cloudflare Stream | 8.1K | 0.61% | 3 |
| Dec 2025 | api.video | 1.9K | 0.14% | 4 |
| Dec 2025 | Mux | 1.6K | 0.12% | 5 |
| Jan 2026 | Vimeo | 1.3M | 98.1% | 1 |
| Jan 2026 | Wowza | 12.1K | 0.91% | 2 |
| Jan 2026 | Cloudflare Stream | 9.9K | 0.75% | 3 |
| Jan 2026 | api.video | 1.9K | 0.14% | 4 |
| Jan 2026 | Mux | 1.9K | 0.14% | 5 |
| Feb 2026 | Vimeo | 1.3M | 98.1% | 1 |
| Feb 2026 | Wowza | 12.1K | 0.92% | 2 |
| Feb 2026 | Cloudflare Stream | 9.9K | 0.75% | 3 |
| Feb 2026 | api.video | 1.9K | 0.14% | 4 |
| Feb 2026 | Mux | 1.6K | 0.12% | 5 |
| Mar 2026 | Vimeo | 1.6M | 98.4% | 1 |
| Mar 2026 | Wowza | 12.1K | 0.75% | 2 |
| Mar 2026 | Cloudflare Stream | 9.9K | 0.61% | 3 |
| Mar 2026 | api.video | 2.4K | 0.15% | 4 |
| Mar 2026 | Mux | 1.9K | 0.12% | 5 |
| Apr 2026 | Vimeo | 1.3M | 98% | 1 |
| Apr 2026 | Wowza | 12.1K | 0.92% | 2 |
| Apr 2026 | Cloudflare Stream | 9.9K | 0.75% | 3 |
| Apr 2026 | api.video | 1.9K | 0.14% | 4 |
| Apr 2026 | Mux | 1.9K | 0.14% | 5 |
| May 2026 | Vimeo | 1.3M | 98% | 1 |
| May 2026 | Wowza | 12.1K | 0.92% | 2 |
| May 2026 | Cloudflare Stream | 9.9K | 0.75% | 3 |
| May 2026 | api.video | 2.4K | 0.18% | 4 |
| May 2026 | Mux | 1.9K | 0.14% | 5 |
| Jun 2026 | Vimeo | 1.1M | 97.7% | 1 |
| Jun 2026 | Wowza | 12.1K | 1.1% | 2 |
| Jun 2026 | Cloudflare Stream | 9.9K | 0.91% | 3 |
| Jun 2026 | Mux | 1.9K | 0.17% | 4 |
| Jun 2026 | api.video | 1.6K | 0.15% | 5 |
| Jul 2026 | Vimeo | 1.1M | 97.8% | 1 |
| Jul 2026 | Cloudflare Stream | 9.9K | 0.92% | 2 |
| Jul 2026 | Wowza | 9.9K | 0.92% | 3 |
| Jul 2026 | Mux | 1.9K | 0.18% | 4 |
| Jul 2026 | api.video | 1.6K | 0.15% | 5 |
| Aug 2026 | Vimeo | 1.1M | 96.3% | 1 |
| Aug 2026 | Wowza | 27.1K | 2.5% | 2 |
| Aug 2026 | Cloudflare Stream | 9.9K | 0.9% | 3 |
| Aug 2026 | Mux | 1.9K | 0.17% | 4 |
| Aug 2026 | api.video | 1.6K | 0.15% | 5 |
| Sep 2026 | api.video | — | — | — |
| Sep 2026 | Cloudflare Stream | — | — | — |
| Sep 2026 | Mux | — | — | — |
| Sep 2026 | Vimeo | — | — | — |
| Sep 2026 | Wowza | — | — | — |

## What is being compared

- **api.video**: Measured on the search term “api video”.
- **Cloudflare Stream**: Measured on the search term “cloudflare stream”.
- **Mux**: Measured on the search term “mux video”.
- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.
- **Wowza**: Measured on the search term “wowza”.

- [api.video](/demand/global-en/brands/api-video)
- [Cloudflare Stream](/demand/global-en/brands/cloudflare-stream)
- [Mux](/demand/global-en/brands/mux)
- [Vimeo](/demand/global-en/brands/vimeo)
- [Wowza](/demand/global-en/brands/wowza)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video streaming APIs worldwide?

In August 2026, Vimeo was the most searched among video streaming APIs worldwide, with an estimated 1.1M branded searches and 96.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video streaming APIs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/video-streaming-apis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-streaming-apis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.