---
title: "Video production software: Which brands are most popular in search?"
description: "Compare the software used to edit and finish video. Share of Search among DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Scratch and Baselight, the video production software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-production-software"
publisher: "Brandwave"
---

# Video production software: Which brands are most popular in search?

Compare the software used to edit and finish video. Share of Search among DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Scratch and Baselight, the video production software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video production software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: DaVinci Resolve, 76.9%

## Which brand is most popular in search among video production software worldwide?

- In August 2026, DaVinci Resolve was the most searched among video production software worldwide, with an estimated 1.8M branded searches and 76.9% estimated Share of Search within this set.
- Adobe Premiere Pro is in 2nd place, 64.3 percentage points behind at 12.7% Share of Search.
- Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video production software worldwide increased from 72.2% to 76.9%.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide increased from 11.9% to 12.7%.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video production software worldwide decreased from 7.9% to 5.7%.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide decreased from 7.9% to 4.6%.
- Across the 11 months ending August 2026, DaVinci Resolve’s estimated Share of Search among video production software worldwide peaked at 76.9% in August 2026 and was lowest at 68.7% in April 2026.
- Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video production software worldwide peaked at 14.1% in February 2026 and was lowest at 9.2% in April 2026.
- Across the 11 months ending August 2026, Final Cut Pro’s estimated Share of Search among video production software worldwide peaked at 9.7% in January 2026 and was lowest at 5.1% in April 2026.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among video production software worldwide peaked at 16.9% in April 2026 and was lowest at 4.6% in December 2025.
- Across the 11 months ending August 2026, Baselight held steady: its estimated Share of Search among video production software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DaVinci Resolve vs Adobe Premiere Pro: compare search popularity](/demand/global-en/compare/adobe-premiere-pro-vs-davinci-resolve): 76.9% against 12.7% Share of Search.
- [DaVinci Resolve vs Final Cut Pro: compare search popularity](/demand/global-en/compare/davinci-resolve-vs-final-cut-pro): 76.9% against 5.7% Share of Search.
- [DaVinci Resolve vs Scratch: compare search popularity](/demand/global-en/compare/davinci-resolve-vs-scratch): 76.9% against 4.6% Share of Search.
- [Adobe Premiere Pro vs Final Cut Pro: compare search popularity](/demand/global-en/compare/adobe-premiere-pro-vs-final-cut-pro): 12.7% against 5.7% Share of Search.
- [Adobe Premiere Pro vs Scratch: compare search popularity](/demand/global-en/compare/adobe-premiere-pro-vs-scratch): 12.7% against 4.6% Share of Search.
- [Final Cut Pro vs Scratch: compare search popularity](/demand/global-en/compare/final-cut-pro-vs-scratch): 5.7% against 4.6% Share of Search.

## How did search popularity change for video production software worldwide in August 2026?

- In August 2026, DaVinci Resolve gained estimated Share of Search among video production software worldwide, from 75.2% to 76.9%.
- In August 2026, Final Cut Pro lost estimated Share of Search among video production software worldwide, from 6.8% to 5.7%.
- In August 2026, Scratch lost estimated Share of Search among video production software worldwide, from 5.5% to 4.6%.
- Adobe Premiere Pro’s estimated Share of Search among video production software worldwide has gained ground for 3 months in a row, from 9.8% to 12.7% in August 2026.
- Estimated monthly branded searches for Baselight worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DaVinci Resolve | 76.9% | 1.8M | +22.0% | DaVinci Resolve |
| 2 | Adobe Premiere Pro | 12.7% | 301K | +22.4% | Adobe |
| 3 | Final Cut Pro | 5.7% | 135K | 0.0% | Apple |
| 4 | Scratch | 4.6% | 110K | 0.0% | Scratch |
| 5 | Baselight | 0.1% | 2.4K | 0.0% | Baselight |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DaVinci Resolve | 1.8M | 72.2% | 1 |
| Oct 2025 | Adobe Premiere Pro | 301K | 11.9% | 2 |
| Oct 2025 | Final Cut Pro | 201K | 7.9% | 3 |
| Oct 2025 | Scratch | 201K | 7.9% | 4 |
| Oct 2025 | Baselight | 2.9K | 0.11% | 5 |
| Nov 2025 | DaVinci Resolve | 1.8M | 73.2% | 1 |
| Nov 2025 | Adobe Premiere Pro | 301K | 12% | 2 |
| Nov 2025 | Final Cut Pro | 201K | 8% | 3 |
| Nov 2025 | Scratch | 165K | 6.6% | 4 |
| Nov 2025 | Baselight | 3.6K | 0.14% | 5 |
| Dec 2025 | DaVinci Resolve | 1.8M | 76% | 1 |
| Dec 2025 | Adobe Premiere Pro | 301K | 12.5% | 2 |
| Dec 2025 | Final Cut Pro | 165K | 6.8% | 3 |
| Dec 2025 | Scratch | 110K | 4.6% | 4 |
| Dec 2025 | Baselight | 2.9K | 0.12% | 5 |
| Jan 2026 | DaVinci Resolve | 1.8M | 71.9% | 1 |
| Jan 2026 | Adobe Premiere Pro | 301K | 11.8% | 2 |
| Jan 2026 | Final Cut Pro | 246K | 9.7% | 3 |
| Jan 2026 | Scratch | 165K | 6.5% | 4 |
| Jan 2026 | Baselight | 2.9K | 0.11% | 5 |
| Feb 2026 | DaVinci Resolve | 1.5M | 70.3% | 1 |
| Feb 2026 | Adobe Premiere Pro | 301K | 14.1% | 2 |
| Feb 2026 | Final Cut Pro | 165K | 7.7% | 3 |
| Feb 2026 | Scratch | 165K | 7.7% | 4 |
| Feb 2026 | Baselight | 2.9K | 0.14% | 5 |
| Mar 2026 | DaVinci Resolve | 1.8M | 69.1% | 1 |
| Mar 2026 | Scratch | 368K | 13.9% | 2 |
| Mar 2026 | Adobe Premiere Pro | 246K | 9.3% | 3 |
| Mar 2026 | Final Cut Pro | 201K | 7.6% | 4 |
| Mar 2026 | Baselight | 2.9K | 0.11% | 5 |
| Apr 2026 | DaVinci Resolve | 1.8M | 68.7% | 1 |
| Apr 2026 | Scratch | 450K | 16.9% | 2 |
| Apr 2026 | Adobe Premiere Pro | 246K | 9.2% | 3 |
| Apr 2026 | Final Cut Pro | 135K | 5.1% | 4 |
| Apr 2026 | Baselight | 2.9K | 0.11% | 5 |
| May 2026 | DaVinci Resolve | 1.8M | 72.8% | 1 |
| May 2026 | Scratch | 301K | 12% | 2 |
| May 2026 | Adobe Premiere Pro | 246K | 9.8% | 3 |
| May 2026 | Final Cut Pro | 135K | 5.4% | 4 |
| May 2026 | Baselight | 2.9K | 0.12% | 5 |
| Jun 2026 | DaVinci Resolve | 1.8M | 71.9% | 1 |
| Jun 2026 | Adobe Premiere Pro | 301K | 11.8% | 2 |
| Jun 2026 | Scratch | 246K | 9.7% | 3 |
| Jun 2026 | Final Cut Pro | 165K | 6.5% | 4 |
| Jun 2026 | Baselight | 2.4K | 0.09% | 5 |
| Jul 2026 | DaVinci Resolve | 1.5M | 75.2% | 1 |
| Jul 2026 | Adobe Premiere Pro | 246K | 12.3% | 2 |
| Jul 2026 | Final Cut Pro | 135K | 6.8% | 3 |
| Jul 2026 | Scratch | 110K | 5.5% | 4 |
| Jul 2026 | Baselight | 2.4K | 0.12% | 5 |
| Aug 2026 | DaVinci Resolve | 1.8M | 76.9% | 1 |
| Aug 2026 | Adobe Premiere Pro | 301K | 12.7% | 2 |
| Aug 2026 | Final Cut Pro | 135K | 5.7% | 3 |
| Aug 2026 | Scratch | 110K | 4.6% | 4 |
| Aug 2026 | Baselight | 2.4K | 0.1% | 5 |
| Sep 2026 | Adobe Premiere Pro | — | — | — |
| Sep 2026 | Baselight | — | — | — |
| Sep 2026 | DaVinci Resolve | — | — | — |
| Sep 2026 | Final Cut Pro | — | — | — |
| Sep 2026 | Scratch | — | — | — |

## What is being compared

- **Adobe Premiere Pro**: Measured on the search term “premiere pro”.
- **Baselight**: Measured on the search term “baselight”.
- **DaVinci Resolve**: Measured on the search term “davinci resolve”.
- **Final Cut Pro**: Measured on the search term “final cut pro”.
- **Scratch**: Measured on the search term “scratch mit”.

- [Adobe Premiere Pro](/demand/global-en/brands/adobe-premiere-pro)
- [Baselight](/demand/global-en/brands/baselight)
- [DaVinci Resolve](/demand/global-en/brands/davinci-resolve)
- [Final Cut Pro](/demand/global-en/brands/final-cut-pro)
- [Scratch](/demand/global-en/brands/scratch)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video production software worldwide?

In August 2026, DaVinci Resolve was the most searched among video production software worldwide, with an estimated 1.8M branded searches and 76.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video production software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/video-production-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-production-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.