---
title: "Video marketing platforms: Which are searched most?"
description: "Compare the platforms brands host and market video with. Share of Search among Vimeo, Wistia, Vidyard, Brightcove and SproutVideo, the video marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-marketing-platforms"
publisher: "Brandwave"
---

# Video marketing platforms: Which are searched most?

Compare the platforms brands host and market video with. Share of Search among Vimeo, Wistia, Vidyard, Brightcove and SproutVideo, the video marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vimeo, 94%

## Which brand is most popular in search among video marketing platforms worldwide?

- In August 2026, Vimeo was the most searched among video marketing platforms worldwide, with an estimated 1.1M branded searches and 94% estimated Share of Search within this set.
- Wistia is in 2nd place, 91 percentage points behind at 3.1% Share of Search.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video marketing platforms worldwide increased from 92.7% to 94%.
- Across the 11 months ending August 2026, Wistia’s estimated Share of Search among video marketing platforms worldwide decreased from 3.6% to 3.1%.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video marketing platforms worldwide peaked at 94.6% in March 2026 and was lowest at 92.7% in October 2025.
- Across the 11 months ending August 2026, Vidyard, Brightcove and SproutVideo held steady: their estimated Share of Search among video marketing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vimeo vs Wistia: compare search popularity](/demand/global-en/compare/vimeo-vs-wistia): 94% against 3.1% Share of Search.

## How did search popularity change for video marketing platforms worldwide in August 2026?

- In August 2026, Vimeo gained estimated Share of Search among video marketing platforms worldwide, from 93.4% to 94%.
- In August 2026, Wistia lost estimated Share of Search among video marketing platforms worldwide, from 3.8% to 3.1%.
- Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
- Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.
- Estimated monthly branded searches for Vidyard worldwide fell 33.5% over 11 measured months, from 27.8K to 18.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vimeo | 94% | 1.1M | +0.5% | Vimeo |
| 2 | Wistia | 3.1% | 34.9K | -18.1% | Wistia |
| 3 | Vidyard | 1.6% | 18.5K | -0.3% | Vidyard |
| 4 | Brightcove | 0.92% | 10.4K | +0.3% | Brightcove |
| 5 | SproutVideo | 0.3% | 3.4K | +0.3% | SproutVideo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vimeo | 1.3M | 92.7% | 1 |
| Oct 2025 | Wistia | 51K | 3.6% | 2 |
| Oct 2025 | Vidyard | 27.8K | 2% | 3 |
| Oct 2025 | Brightcove | 18.8K | 1.3% | 4 |
| Oct 2025 | SproutVideo | 5.2K | 0.37% | 5 |
| Nov 2025 | Vimeo | 1.3M | 93.3% | 1 |
| Nov 2025 | Wistia | 50.9K | 3.6% | 2 |
| Nov 2025 | Vidyard | 22.8K | 1.6% | 3 |
| Nov 2025 | Brightcove | 15.4K | 1.1% | 4 |
| Nov 2025 | SproutVideo | 4.2K | 0.3% | 5 |
| Dec 2025 | Vimeo | 1.3M | 93.6% | 1 |
| Dec 2025 | Wistia | 42K | 3% | 2 |
| Dec 2025 | Vidyard | 27.7K | 2% | 3 |
| Dec 2025 | Brightcove | 15.4K | 1.1% | 4 |
| Dec 2025 | SproutVideo | 4K | 0.28% | 5 |
| Jan 2026 | Vimeo | 1.3M | 92.9% | 1 |
| Jan 2026 | Wistia | 51.3K | 3.7% | 2 |
| Jan 2026 | Vidyard | 27.8K | 2% | 3 |
| Jan 2026 | Brightcove | 15.6K | 1.1% | 4 |
| Jan 2026 | SproutVideo | 4.3K | 0.31% | 5 |
| Feb 2026 | Vimeo | 1.3M | 94.1% | 1 |
| Feb 2026 | Wistia | 42.7K | 3.1% | 2 |
| Feb 2026 | Vidyard | 22.9K | 1.7% | 3 |
| Feb 2026 | Brightcove | 12.7K | 0.92% | 4 |
| Feb 2026 | SproutVideo | 3.5K | 0.25% | 5 |
| Mar 2026 | Vimeo | 1.6M | 94.6% | 1 |
| Mar 2026 | Wistia | 51.6K | 3.1% | 2 |
| Mar 2026 | Vidyard | 22.8K | 1.4% | 3 |
| Mar 2026 | Brightcove | 12.8K | 0.76% | 4 |
| Mar 2026 | SproutVideo | 4.2K | 0.25% | 5 |
| Apr 2026 | Vimeo | 1.3M | 93.4% | 1 |
| Apr 2026 | Wistia | 51.5K | 3.7% | 2 |
| Apr 2026 | Vidyard | 22.7K | 1.6% | 3 |
| Apr 2026 | Brightcove | 12.7K | 0.92% | 4 |
| Apr 2026 | SproutVideo | 3.9K | 0.28% | 5 |
| May 2026 | Vimeo | 1.3M | 94.5% | 1 |
| May 2026 | Wistia | 42.5K | 3.1% | 2 |
| May 2026 | Vidyard | 18.5K | 1.4% | 3 |
| May 2026 | Brightcove | 10.4K | 0.76% | 4 |
| May 2026 | SproutVideo | 3.4K | 0.25% | 5 |
| Jun 2026 | Vimeo | 1.1M | 93.2% | 1 |
| Jun 2026 | Wistia | 42.3K | 3.7% | 2 |
| Jun 2026 | Vidyard | 18.5K | 1.6% | 3 |
| Jun 2026 | Brightcove | 12.7K | 1.1% | 4 |
| Jun 2026 | SproutVideo | 3.4K | 0.3% | 5 |
| Jul 2026 | Vimeo | 1.1M | 93.4% | 1 |
| Jul 2026 | Wistia | 42.5K | 3.8% | 2 |
| Jul 2026 | Vidyard | 18.6K | 1.6% | 3 |
| Jul 2026 | Brightcove | 10.4K | 0.92% | 4 |
| Jul 2026 | SproutVideo | 3.4K | 0.3% | 5 |
| Aug 2026 | Vimeo | 1.1M | 94% | 1 |
| Aug 2026 | Wistia | 34.9K | 3.1% | 2 |
| Aug 2026 | Vidyard | 18.5K | 1.6% | 3 |
| Aug 2026 | Brightcove | 10.4K | 0.92% | 4 |
| Aug 2026 | SproutVideo | 3.4K | 0.3% | 5 |
| Sep 2026 | Brightcove | — | — | — |
| Sep 2026 | SproutVideo | — | — | — |
| Sep 2026 | Vidyard | — | — | — |
| Sep 2026 | Vimeo | — | — | — |
| Sep 2026 | Wistia | — | — | — |

## What is being compared

- **Brightcove**: Measured on the search terms “brightcove”, “brightcove app”, “brightcove beacon”, “brightcove com”, “brightcove platform”, “brightcove software”, “brightcove video”, “brightcove video cloud”, “brightcove video hosting”, “brightcove video platform” and “video hosting brightcove”, summed into one figure.
- **SproutVideo**: Measured on the search terms “sprout video”, “sproutvideo” and “sproutvideo com”, summed into one figure.
- **Vidyard**: Measured on the search terms “vidyard”, “vidyard app”, “vidyard com”, “vidyard software”, “vidyard video” and “vidyard video hosting”, summed into one figure.
- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.
- **Wistia**: Measured on the search terms “wistia”, “wistia app”, “wistia com”, “wistia platform”, “wistia software”, “wistia video”, “wistia video hosting” and “wistia video platform”, summed into one figure.

- [Brightcove](/demand/global-en/brands/brightcove)
- [SproutVideo](/demand/global-en/brands/sproutvideo)
- [Vidyard](/demand/global-en/brands/vidyard)
- [Vimeo](/demand/global-en/brands/vimeo)
- [Wistia](/demand/global-en/brands/wistia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video marketing platforms worldwide?

In August 2026, Vimeo was the most searched among video marketing platforms worldwide, with an estimated 1.1M branded searches and 94% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video marketing platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/video-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.