---
title: "Video hosting platforms: Which are searched most?"
description: "Compare the video hosting platforms creators use. Share of Search among YouTube, Dailymotion, Vimeo, Wistia, Brightcove and SproutVideo, the video hosting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-hosting-platforms"
publisher: "Brandwave"
---

# Video hosting platforms: Which are searched most?

Compare the video hosting platforms creators use. Share of Search among YouTube, Dailymotion, Vimeo, Wistia, Brightcove and SproutVideo, the video hosting platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video hosting platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: YouTube, 98.9%

## Which brand is most popular in search among video hosting platforms worldwide?

- In August 2026, YouTube was the most searched among video hosting platforms worldwide, with an estimated 1380M branded searches and 98.9% estimated Share of Search within this set.
- Dailymotion is in 2nd place, 98 percentage points behind at 0.98% Share of Search.
- Across the 11 months ending August 2026, YouTube, Dailymotion, Vimeo, Wistia, Brightcove and SproutVideo held steady: their estimated Share of Search among video hosting platforms worldwide each moved less than 0.5 percentage points.

## How did search popularity change for video hosting platforms worldwide in August 2026?

- Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
- Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.
- Estimated monthly branded searches for Wistia worldwide fell 31.7% over 11 measured months, from 51K to 34.9K in August 2026.
- Estimated monthly branded searches for Vimeo worldwide fell 18.8% over 11 measured months, from 1.3M to 1.1M in August 2026.
- Estimated monthly branded searches for Dailymotion worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.
- Estimated monthly branded searches for YouTube worldwide fell 17.9% over 11 measured months, from 1680M to 1380M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YouTube | 98.9% | 1380M | 0.0% | Google |
| 2 | Dailymotion | 0.98% | 13.6M | 0.0% | Dailymotion |
| 3 | Vimeo | 0.08% | 1.1M | +0.5% | Vimeo |
| 4 | Wistia | <0.01% | 34.9K | -18.1% | Wistia |
| 5 | Brightcove | <0.01% | 10.4K | +0.3% | Brightcove |
| 6 | SproutVideo | <0.01% | 3.4K | +0.3% | SproutVideo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | YouTube | 1680M | 98.9% | 1 |
| Oct 2025 | Dailymotion | 16.6M | 0.98% | 2 |
| Oct 2025 | Vimeo | 1.3M | 0.08% | 3 |
| Oct 2025 | Wistia | 51K | <0.01% | 4 |
| Oct 2025 | Brightcove | 18.8K | <0.01% | 5 |
| Oct 2025 | SproutVideo | 5.2K | <0.01% | 6 |
| Nov 2025 | YouTube | 1380M | 98.9% | 1 |
| Nov 2025 | Dailymotion | 13.6M | 0.97% | 2 |
| Nov 2025 | Vimeo | 1.3M | 0.09% | 3 |
| Nov 2025 | Wistia | 50.9K | <0.01% | 4 |
| Nov 2025 | Brightcove | 15.4K | <0.01% | 5 |
| Nov 2025 | SproutVideo | 4.2K | <0.01% | 6 |
| Dec 2025 | YouTube | 1680M | 99.1% | 1 |
| Dec 2025 | Dailymotion | 13.6M | 0.8% | 2 |
| Dec 2025 | Vimeo | 1.3M | 0.08% | 3 |
| Dec 2025 | Wistia | 42K | <0.01% | 4 |
| Dec 2025 | Brightcove | 15.4K | <0.01% | 5 |
| Dec 2025 | SproutVideo | 4K | <0.01% | 6 |
| Jan 2026 | YouTube | 1380M | 98.7% | 1 |
| Jan 2026 | Dailymotion | 16.6M | 1.2% | 2 |
| Jan 2026 | Vimeo | 1.3M | 0.09% | 3 |
| Jan 2026 | Wistia | 51.3K | <0.01% | 4 |
| Jan 2026 | Brightcove | 15.6K | <0.01% | 5 |
| Jan 2026 | SproutVideo | 4.3K | <0.01% | 6 |
| Feb 2026 | YouTube | 1380M | 98.9% | 1 |
| Feb 2026 | Dailymotion | 13.6M | 0.97% | 2 |
| Feb 2026 | Vimeo | 1.3M | 0.09% | 3 |
| Feb 2026 | Wistia | 42.7K | <0.01% | 4 |
| Feb 2026 | Brightcove | 12.7K | <0.01% | 5 |
| Feb 2026 | SproutVideo | 3.5K | <0.01% | 6 |
| Mar 2026 | YouTube | 1680M | 99.1% | 1 |
| Mar 2026 | Dailymotion | 13.6M | 0.8% | 2 |
| Mar 2026 | Vimeo | 1.6M | 0.09% | 3 |
| Mar 2026 | Wistia | 51.6K | <0.01% | 4 |
| Mar 2026 | Brightcove | 12.8K | <0.01% | 5 |
| Mar 2026 | SproutVideo | 4.2K | <0.01% | 6 |
| Apr 2026 | YouTube | 1380M | 99.1% | 1 |
| Apr 2026 | Dailymotion | 11.1M | 0.8% | 2 |
| Apr 2026 | Vimeo | 1.3M | 0.09% | 3 |
| Apr 2026 | Wistia | 51.5K | <0.01% | 4 |
| Apr 2026 | Brightcove | 12.7K | <0.01% | 5 |
| Apr 2026 | SproutVideo | 3.9K | <0.01% | 6 |
| May 2026 | YouTube | 1380M | 98.9% | 1 |
| May 2026 | Dailymotion | 13.6M | 0.97% | 2 |
| May 2026 | Vimeo | 1.3M | 0.09% | 3 |
| May 2026 | Wistia | 42.5K | <0.01% | 4 |
| May 2026 | Brightcove | 10.4K | <0.01% | 5 |
| May 2026 | SproutVideo | 3.4K | <0.01% | 6 |
| Jun 2026 | YouTube | 1380M | 98.7% | 1 |
| Jun 2026 | Dailymotion | 16.6M | 1.2% | 2 |
| Jun 2026 | Vimeo | 1.1M | 0.08% | 3 |
| Jun 2026 | Wistia | 42.3K | <0.01% | 4 |
| Jun 2026 | Brightcove | 12.7K | <0.01% | 5 |
| Jun 2026 | SproutVideo | 3.4K | <0.01% | 6 |
| Jul 2026 | YouTube | 1380M | 98.9% | 1 |
| Jul 2026 | Dailymotion | 13.6M | 0.98% | 2 |
| Jul 2026 | Vimeo | 1.1M | 0.08% | 3 |
| Jul 2026 | Wistia | 42.5K | <0.01% | 4 |
| Jul 2026 | Brightcove | 10.4K | <0.01% | 5 |
| Jul 2026 | SproutVideo | 3.4K | <0.01% | 6 |
| Aug 2026 | YouTube | 1380M | 98.9% | 1 |
| Aug 2026 | Dailymotion | 13.6M | 0.98% | 2 |
| Aug 2026 | Vimeo | 1.1M | 0.08% | 3 |
| Aug 2026 | Wistia | 34.9K | <0.01% | 4 |
| Aug 2026 | Brightcove | 10.4K | <0.01% | 5 |
| Aug 2026 | SproutVideo | 3.4K | <0.01% | 6 |
| Sep 2026 | Brightcove | — | — | — |
| Sep 2026 | Dailymotion | — | — | — |
| Sep 2026 | SproutVideo | — | — | — |
| Sep 2026 | Vimeo | — | — | — |
| Sep 2026 | Wistia | — | — | — |
| Sep 2026 | YouTube | — | — | — |

## What is being compared

- **Brightcove**: Measured on the search terms “brightcove”, “brightcove app”, “brightcove beacon”, “brightcove com”, “brightcove platform”, “brightcove software”, “brightcove video”, “brightcove video cloud”, “brightcove video hosting”, “brightcove video platform” and “video hosting brightcove”, summed into one figure.
- **Dailymotion**: Measured on the search term “dailymotion”.
- **SproutVideo**: Measured on the search terms “sprout video”, “sproutvideo” and “sproutvideo com”, summed into one figure.
- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.
- **Wistia**: Measured on the search terms “wistia”, “wistia app”, “wistia com”, “wistia platform”, “wistia software”, “wistia video”, “wistia video hosting” and “wistia video platform”, summed into one figure.
- **YouTube**: Measured on the search term “youtube”.

- [Brightcove](/demand/global-en/brands/brightcove)
- [Dailymotion](/demand/global-en/brands/dailymotion)
- [SproutVideo](/demand/global-en/brands/sproutvideo)
- [Vimeo](/demand/global-en/brands/vimeo)
- [Wistia](/demand/global-en/brands/wistia)
- [YouTube](/demand/global-en/brands/youtube)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video hosting platforms worldwide?

In August 2026, YouTube was the most searched among video hosting platforms worldwide, with an estimated 1380M branded searches and 98.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video hosting platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/video-hosting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-hosting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.