---
title: "Video game franchises: Which are searched most?"
description: "Compare the video game franchises people choose between. Share of Search among Pokémon, Fortnite, The Legend of Zelda, Mario Kart and EA Sports FC, the video game franchises Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-game-franchises"
publisher: "Brandwave"
---

# Video game franchises: Which are searched most?

Compare the video game franchises people choose between. Share of Search among Pokémon, Fortnite, The Legend of Zelda, Mario Kart and EA Sports FC, the video game franchises Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video game franchises
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Pokémon, 47.4%

## Which brand is most popular in search among video game franchises worldwide?

- In September 2026, Pokémon was the most searched among video game franchises worldwide, with an estimated 7.5M branded searches and 47.4% estimated Share of Search within this set.
- Fortnite is in 2nd place, 8.6 percentage points behind at 38.8% Share of Search.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide increased from 44.5% to 47.4%.
- Across the 12 months ending September 2026, Fortnite’s estimated Share of Search among video game franchises worldwide decreased from 44.5% to 38.8%.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide increased from 6.4% to 10.6%.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide decreased from 4% to 2.9%.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide peaked at 53.4% in May 2026 and was lowest at 36.3% in December 2025.
- Across the 12 months ending September 2026, Fortnite’s estimated Share of Search among video game franchises worldwide peaked at 54.2% in November 2025 and was lowest at 35.7% in May 2026.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide peaked at 10.6% in September 2026 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide peaked at 4.3% in July 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Pokémon rose from 2nd to 1st among video game franchises worldwide.
- Across the 12 months ending September 2026, Fortnite fell from 1st to 2nd among video game franchises worldwide.
- Across the 12 months ending September 2026, EA Sports FC held steady: its estimated Share of Search among video game franchises worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pokémon vs Fortnite: compare search popularity](/demand/global-en/compare/fortnite-vs-pokemon): 47.4% against 38.8% Share of Search.
- [Pokémon vs The Legend of Zelda: compare search popularity](/demand/global-en/compare/pokemon-vs-the-legend-of-zelda): 47.4% against 10.6% Share of Search.
- [Pokémon vs Mario Kart: compare search popularity](/demand/global-en/compare/mario-kart-vs-pokemon): 47.4% against 2.9% Share of Search.
- [Fortnite vs The Legend of Zelda: compare search popularity](/demand/global-en/compare/fortnite-vs-the-legend-of-zelda): 38.8% against 10.6% Share of Search.
- [Fortnite vs Mario Kart: compare search popularity](/demand/global-en/compare/fortnite-vs-mario-kart): 38.8% against 2.9% Share of Search.
- [The Legend of Zelda vs Mario Kart: compare search popularity](/demand/global-en/compare/mario-kart-vs-the-legend-of-zelda): 10.6% against 2.9% Share of Search.

## How did search popularity change for video game franchises worldwide in September 2026?

- In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
- In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
- In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
- In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
- Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pokémon | 47.4% | 7.5M | 0.0% | The Pokémon Company |
| 2 | Fortnite | 38.8% | 6.1M | 0.0% | Epic Games |
| 3 | The Legend of Zelda | 10.6% | 1.7M | +71.8% | Nintendo |
| 4 | Mario Kart | 2.9% | 450K | -18.2% | Nintendo |
| 5 | EA Sports FC | 0.42% | 65.9K | -42.9% | Electronic Arts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fortnite | 6.1M | 44.5% | 1 |
| Oct 2025 | Pokémon | 6.1M | 44.5% | 2 |
| Oct 2025 | The Legend of Zelda | 874K | 6.4% | 3 |
| Oct 2025 | Mario Kart | 550K | 4% | 4 |
| Oct 2025 | EA Sports FC | 78.4K | 0.57% | 5 |
| Nov 2025 | Fortnite | 9.1M | 54.2% | 1 |
| Nov 2025 | Pokémon | 6.1M | 36.3% | 2 |
| Nov 2025 | The Legend of Zelda | 974K | 5.8% | 3 |
| Nov 2025 | Mario Kart | 550K | 3.3% | 4 |
| Nov 2025 | EA Sports FC | 64.1K | 0.38% | 5 |
| Dec 2025 | Fortnite | 9.1M | 54.2% | 1 |
| Dec 2025 | Pokémon | 6.1M | 36.3% | 2 |
| Dec 2025 | The Legend of Zelda | 874K | 5.2% | 3 |
| Dec 2025 | Mario Kart | 673K | 4% | 4 |
| Dec 2025 | EA Sports FC | 64.1K | 0.38% | 5 |
| Jan 2026 | Fortnite | 7.5M | 49.1% | 1 |
| Jan 2026 | Pokémon | 6.1M | 40.2% | 2 |
| Jan 2026 | The Legend of Zelda | 974K | 6.4% | 3 |
| Jan 2026 | Mario Kart | 550K | 3.6% | 4 |
| Jan 2026 | EA Sports FC | 95.9K | 0.63% | 5 |
| Feb 2026 | Pokémon | 7.5M | 49.9% | 1 |
| Feb 2026 | Fortnite | 6.1M | 40.8% | 2 |
| Feb 2026 | The Legend of Zelda | 851K | 5.7% | 3 |
| Feb 2026 | Mario Kart | 450K | 3% | 4 |
| Feb 2026 | EA Sports FC | 93.4K | 0.62% | 5 |
| Mar 2026 | Pokémon | 9.1M | 50.2% | 1 |
| Mar 2026 | Fortnite | 7.5M | 41.1% | 2 |
| Mar 2026 | The Legend of Zelda | 974K | 5.4% | 3 |
| Mar 2026 | Mario Kart | 550K | 3% | 4 |
| Mar 2026 | EA Sports FC | 63.4K | 0.35% | 5 |
| Apr 2026 | Pokémon | 7.5M | 49% | 1 |
| Apr 2026 | Fortnite | 6.1M | 40.1% | 2 |
| Apr 2026 | The Legend of Zelda | 1M | 6.8% | 3 |
| Apr 2026 | Mario Kart | 550K | 3.6% | 4 |
| Apr 2026 | EA Sports FC | 77.6K | 0.51% | 5 |
| May 2026 | Pokémon | 7.5M | 53.4% | 1 |
| May 2026 | Fortnite | 5M | 35.7% | 2 |
| May 2026 | The Legend of Zelda | 974K | 7% | 3 |
| May 2026 | Mario Kart | 450K | 3.2% | 4 |
| May 2026 | EA Sports FC | 94.1K | 0.67% | 5 |
| Jun 2026 | Pokémon | 6.1M | 48.7% | 1 |
| Jun 2026 | Fortnite | 5M | 39.8% | 2 |
| Jun 2026 | The Legend of Zelda | 974K | 7.7% | 3 |
| Jun 2026 | Mario Kart | 368K | 2.9% | 4 |
| Jun 2026 | EA Sports FC | 114K | 0.91% | 5 |
| Jul 2026 | Pokémon | 6.1M | 48.1% | 1 |
| Jul 2026 | Fortnite | 5M | 39.3% | 2 |
| Jul 2026 | The Legend of Zelda | 918K | 7.2% | 3 |
| Jul 2026 | Mario Kart | 550K | 4.3% | 4 |
| Jul 2026 | EA Sports FC | 142K | 1.1% | 5 |
| Aug 2026 | Pokémon | 7.5M | 49.1% | 1 |
| Aug 2026 | Fortnite | 6.1M | 40.2% | 2 |
| Aug 2026 | The Legend of Zelda | 974K | 6.4% | 3 |
| Aug 2026 | Mario Kart | 550K | 3.6% | 4 |
| Aug 2026 | EA Sports FC | 115K | 0.76% | 5 |
| Sep 2026 | Pokémon | 7.5M | 47.4% | 1 |
| Sep 2026 | Fortnite | 6.1M | 38.8% | 2 |
| Sep 2026 | The Legend of Zelda | 1.7M | 10.6% | 3 |
| Sep 2026 | Mario Kart | 450K | 2.9% | 4 |
| Sep 2026 | EA Sports FC | 65.9K | 0.42% | 5 |

## What is being compared

- **EA Sports FC**: Measured on the search terms “ea sports fc” and “easportsfc”, summed into one figure.
- **Fortnite**: Measured on the search term “fortnite”.
- **Mario Kart**: Measured on the search term “mario kart”.
- **Pokémon**: Measured on the search term “pokemon”.
- **The Legend of Zelda**: Measured on the search terms “the legend of zelda”, “thelegendofzelda” and “zelda”, summed into one figure.

- [EA Sports FC](/demand/global-en/brands/ea-sports-fc)
- [Fortnite](/demand/global-en/brands/fortnite)
- [Mario Kart](/demand/global-en/brands/mario-kart)
- [Pokémon](/demand/global-en/brands/pokemon)
- [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video game franchises worldwide?

In September 2026, Pokémon was the most searched among video game franchises worldwide, with an estimated 7.5M branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video game franchises: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/video-game-franchises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-game-franchises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.