---
title: "Video game consoles: Which brands are most popular in search?"
description: "Compare the video game consoles people buy. Share of Search among Xbox, PlayStation, Nintendo Switch, Steam Deck, Meta Quest and Atari, the video game consoles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/video-game-consoles"
publisher: "Brandwave"
---

# Video game consoles: Which brands are most popular in search?

Compare the video game consoles people buy. Share of Search among Xbox, PlayStation, Nintendo Switch, Steam Deck, Meta Quest and Atari, the video game consoles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Video game consoles
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Xbox, 42.4%

## Which brand is most popular in search among video game consoles worldwide?

- In August 2026, Xbox was the most searched among video game consoles worldwide, with an estimated 7.5M branded searches and 42.4% estimated Share of Search within this set.
- PlayStation is in 2nd place, 14 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide increased from 39.8% to 42.4%.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide increased from 26.6% to 28.3%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide decreased from 21.8% to 19%.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide decreased from 9.7% to 8.5%.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide peaked at 42.4% in August 2026 and was lowest at 33.5% in March 2026.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide peaked at 33.7% in July 2026 and was lowest at 25.3% in November 2025.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide peaked at 27.4% in March 2026 and was lowest at 15.1% in July 2026.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide peaked at 13.9% in November 2025 and was lowest at 8.3% in July 2026.
- Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among video game consoles worldwide peaked at 2.6% in December 2025 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, Meta Quest and Atari held steady: their estimated Share of Search among video game consoles worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Xbox vs PlayStation: compare search popularity](/demand/global-en/compare/playstation-vs-xbox): 42.4% against 28.3% Share of Search.
- [Xbox vs Nintendo Switch: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-xbox): 42.4% against 19% Share of Search.
- [Xbox vs Steam Deck: compare search popularity](/demand/global-en/compare/steam-deck-vs-xbox): 42.4% against 8.5% Share of Search.
- [PlayStation vs Nintendo Switch: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-playstation): 28.3% against 19% Share of Search.
- [PlayStation vs Steam Deck: compare search popularity](/demand/global-en/compare/playstation-vs-steam-deck): 28.3% against 8.5% Share of Search.
- [Nintendo Switch vs Steam Deck: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-steam-deck): 19% against 8.5% Share of Search.

## How did search popularity change for video game consoles worldwide in August 2026?

- In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
- In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
- In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.
- Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
- Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Xbox | 42.4% | 7.5M | 0.0% | Microsoft |
| 2 | PlayStation | 28.3% | 5M | -18.3% | Sony |
| 3 | Nintendo Switch | 19% | 3.4M | +22.3% | Nintendo Switch |
| 4 | Steam Deck | 8.5% | 1.5M | 0.0% | Steam Deck |
| 5 | Meta Quest | 1.7% | 301K | 0.0% | Meta |
| 6 | Atari | 0.15% | 27.1K | +22.1% | Atari |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Xbox | 7.5M | 39.8% | 1 |
| Oct 2025 | PlayStation | 5M | 26.6% | 2 |
| Oct 2025 | Nintendo Switch | 4.1M | 21.8% | 3 |
| Oct 2025 | Steam Deck | 1.8M | 9.7% | 4 |
| Oct 2025 | Meta Quest | 368K | 2% | 5 |
| Oct 2025 | Atari | 27.1K | 0.14% | 6 |
| Nov 2025 | Xbox | 9.1M | 37.8% | 1 |
| Nov 2025 | PlayStation | 6.1M | 25.3% | 2 |
| Nov 2025 | Nintendo Switch | 5M | 20.7% | 3 |
| Nov 2025 | Steam Deck | 3.4M | 13.9% | 4 |
| Nov 2025 | Meta Quest | 550K | 2.3% | 5 |
| Nov 2025 | Atari | 27.1K | 0.11% | 6 |
| Dec 2025 | Xbox | 9.1M | 35.6% | 1 |
| Dec 2025 | PlayStation | 7.5M | 29.1% | 2 |
| Dec 2025 | Nintendo Switch | 5M | 19.5% | 3 |
| Dec 2025 | Steam Deck | 3.4M | 13% | 4 |
| Dec 2025 | Meta Quest | 673K | 2.6% | 5 |
| Dec 2025 | Atari | 33.1K | 0.13% | 6 |
| Jan 2026 | Xbox | 7.5M | 40.3% | 1 |
| Jan 2026 | PlayStation | 5M | 27% | 2 |
| Jan 2026 | Nintendo Switch | 3.4M | 18.1% | 3 |
| Jan 2026 | Steam Deck | 2.2M | 12.1% | 4 |
| Jan 2026 | Meta Quest | 450K | 2.4% | 5 |
| Jan 2026 | Atari | 27.1K | 0.15% | 6 |
| Feb 2026 | Xbox | 6.1M | 38.2% | 1 |
| Feb 2026 | PlayStation | 5M | 31.2% | 2 |
| Feb 2026 | Nintendo Switch | 2.7M | 17.1% | 3 |
| Feb 2026 | Steam Deck | 1.8M | 11.4% | 4 |
| Feb 2026 | Meta Quest | 301K | 1.9% | 5 |
| Feb 2026 | Atari | 22.2K | 0.14% | 6 |
| Mar 2026 | Xbox | 6.1M | 33.5% | 1 |
| Mar 2026 | Nintendo Switch | 5M | 27.4% | 2 |
| Mar 2026 | PlayStation | 5M | 27.4% | 3 |
| Mar 2026 | Steam Deck | 1.8M | 10% | 4 |
| Mar 2026 | Meta Quest | 301K | 1.6% | 5 |
| Mar 2026 | Atari | 22.2K | 0.12% | 6 |
| Apr 2026 | Xbox | 6.1M | 36.8% | 1 |
| Apr 2026 | PlayStation | 5M | 30.1% | 2 |
| Apr 2026 | Nintendo Switch | 3.4M | 20.2% | 3 |
| Apr 2026 | Steam Deck | 1.8M | 11% | 4 |
| Apr 2026 | Meta Quest | 301K | 1.8% | 5 |
| Apr 2026 | Atari | 22.2K | 0.13% | 6 |
| May 2026 | Xbox | 6.1M | 34.4% | 1 |
| May 2026 | PlayStation | 5M | 28.1% | 2 |
| May 2026 | Nintendo Switch | 4.1M | 23% | 3 |
| May 2026 | Steam Deck | 2.2M | 12.6% | 4 |
| May 2026 | Meta Quest | 301K | 1.7% | 5 |
| May 2026 | Atari | 22.2K | 0.12% | 6 |
| Jun 2026 | Xbox | 7.5M | 41.7% | 1 |
| Jun 2026 | PlayStation | 5M | 27.9% | 2 |
| Jun 2026 | Nintendo Switch | 3.4M | 18.7% | 3 |
| Jun 2026 | Steam Deck | 1.8M | 10.2% | 4 |
| Jun 2026 | Meta Quest | 246K | 1.4% | 5 |
| Jun 2026 | Atari | 22.2K | 0.12% | 6 |
| Jul 2026 | Xbox | 7.5M | 41.2% | 1 |
| Jul 2026 | PlayStation | 6.1M | 33.7% | 2 |
| Jul 2026 | Nintendo Switch | 2.7M | 15.1% | 3 |
| Jul 2026 | Steam Deck | 1.5M | 8.3% | 4 |
| Jul 2026 | Meta Quest | 301K | 1.7% | 5 |
| Jul 2026 | Atari | 22.2K | 0.12% | 6 |
| Aug 2026 | Xbox | 7.5M | 42.4% | 1 |
| Aug 2026 | PlayStation | 5M | 28.3% | 2 |
| Aug 2026 | Nintendo Switch | 3.4M | 19% | 3 |
| Aug 2026 | Steam Deck | 1.5M | 8.5% | 4 |
| Aug 2026 | Meta Quest | 301K | 1.7% | 5 |
| Aug 2026 | Atari | 27.1K | 0.15% | 6 |
| Sep 2026 | Atari | — | — | — |
| Sep 2026 | Meta Quest | — | — | — |
| Sep 2026 | Nintendo Switch | — | — | — |
| Sep 2026 | PlayStation | — | — | — |
| Sep 2026 | Steam Deck | — | — | — |
| Sep 2026 | Xbox | — | — | — |

## What is being compared

- **Atari**: Measured on the search term “atari console”.
- **Meta Quest**: Measured on the search term “meta quest”.
- **Nintendo Switch**: Measured on the search term “switch 2”.
- **PlayStation**: Measured on the search term “playstation”.
- **Steam Deck**: Measured on the search term “steam deck”.
- **Xbox**: Measured on the search term “xbox”.

- [Atari](/demand/global-en/brands/atari)
- [Meta Quest](/demand/global-en/brands/meta-quest)
- [Nintendo Switch](/demand/global-en/brands/nintendo-switch)
- [PlayStation](/demand/global-en/brands/playstation)
- [Steam Deck](/demand/global-en/brands/steam-deck)
- [Xbox](/demand/global-en/brands/xbox)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among video game consoles worldwide?

In August 2026, Xbox was the most searched among video game consoles worldwide, with an estimated 7.5M branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Video game consoles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/video-game-consoles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-game-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.