--- title: "Video conversion software: Which brands are most popular in search?" description: "Compare the tools used to convert video files. Share of Search among Compressor, HandBrake, FFmpeg, Adobe Media Encoder and Permute, the video conversion software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/video-conversion-software" publisher: "Brandwave" --- # Video conversion software: Which brands are most popular in search? Compare the tools used to convert video files. Share of Search among Compressor, HandBrake, FFmpeg, Adobe Media Encoder and Permute, the video conversion software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Video conversion software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Compressor, 35% ## Which brand is most popular in search among video conversion software worldwide? - Compressor and HandBrake share the highest estimated Share of Search among video conversion software worldwide, at 35% in August 2026. - Across the 11 months ending August 2026, Compressor’s estimated Share of Search among video conversion software worldwide decreased from 39.4% to 35%. - Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide increased from 32.2% to 35%. - Across the 11 months ending August 2026, FFmpeg’s estimated Share of Search among video conversion software worldwide increased from 26.4% to 28.6%. - Across the 11 months ending August 2026, Adobe Media Encoder’s estimated Share of Search among video conversion software worldwide decreased from 1.9% to 1.4%. - Across the 11 months ending August 2026, Compressor’s estimated Share of Search among video conversion software worldwide peaked at 39.6% in May 2026 and was lowest at 32.2% in March 2026. - Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide peaked at 39.4% in March 2026 and was lowest at 32.2% in October 2025. - Across the 11 months ending August 2026, FFmpeg’s estimated Share of Search among video conversion software worldwide peaked at 28.6% in August 2026 and was lowest at 24.5% in February 2026. - Across the 11 months ending August 2026, Permute held steady: its estimated Share of Search among video conversion software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Compressor vs HandBrake: compare search popularity](/demand/global-en/compare/compressor-vs-handbrake): 35% Share of Search each. - [Compressor vs FFmpeg: compare search popularity](/demand/global-en/compare/compressor-vs-ffmpeg): 35% against 28.6% Share of Search. - [HandBrake vs FFmpeg: compare search popularity](/demand/global-en/compare/ffmpeg-vs-handbrake): 35% against 28.6% Share of Search. ## How did search popularity change for video conversion software worldwide in August 2026? - Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. - Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. - Estimated monthly branded searches for Compressor worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Compressor | 35% | 450K | 0.0% | Compressor | | 2 | HandBrake | 35% | 450K | 0.0% | HandBrake | | 3 | FFmpeg | 28.6% | 368K | 0.0% | FFmpeg | | 4 | Adobe Media Encoder | 1.4% | 18.1K | 0.0% | Adobe Media Encoder | | 5 | Permute | 0.02% | 210 | -19.2% | Permute | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Compressor | 550K | 39.4% | 1 | | Oct 2025 | HandBrake | 450K | 32.2% | 2 | | Oct 2025 | FFmpeg | 368K | 26.4% | 3 | | Oct 2025 | Adobe Media Encoder | 27.1K | 1.9% | 4 | | Oct 2025 | Permute | 320 | 0.02% | 5 | | Nov 2025 | Compressor | 550K | 39.4% | 1 | | Nov 2025 | HandBrake | 450K | 32.2% | 2 | | Nov 2025 | FFmpeg | 368K | 26.4% | 3 | | Nov 2025 | Adobe Media Encoder | 27.1K | 1.9% | 4 | | Nov 2025 | Permute | 320 | 0.02% | 5 | | Dec 2025 | Compressor | 550K | 39.4% | 1 | | Dec 2025 | HandBrake | 450K | 32.3% | 2 | | Dec 2025 | FFmpeg | 368K | 26.4% | 3 | | Dec 2025 | Adobe Media Encoder | 27.1K | 1.9% | 4 | | Dec 2025 | Permute | 210 | 0.02% | 5 | | Jan 2026 | Compressor | 450K | 34.7% | 1 | | Jan 2026 | HandBrake | 450K | 34.7% | 2 | | Jan 2026 | FFmpeg | 368K | 28.4% | 3 | | Jan 2026 | Adobe Media Encoder | 27.1K | 2.1% | 4 | | Jan 2026 | Permute | 210 | 0.02% | 5 | | Feb 2026 | Compressor | 450K | 36.6% | 1 | | Feb 2026 | HandBrake | 450K | 36.6% | 2 | | Feb 2026 | FFmpeg | 301K | 24.5% | 3 | | Feb 2026 | Adobe Media Encoder | 27.1K | 2.2% | 4 | | Feb 2026 | Permute | 260 | 0.02% | 5 | | Mar 2026 | HandBrake | 550K | 39.4% | 1 | | Mar 2026 | Compressor | 450K | 32.2% | 2 | | Mar 2026 | FFmpeg | 368K | 26.4% | 3 | | Mar 2026 | Adobe Media Encoder | 27.1K | 1.9% | 4 | | Mar 2026 | Permute | 260 | 0.02% | 5 | | Apr 2026 | Compressor | 550K | 36.9% | 1 | | Apr 2026 | HandBrake | 550K | 36.9% | 2 | | Apr 2026 | FFmpeg | 368K | 24.7% | 3 | | Apr 2026 | Adobe Media Encoder | 22.2K | 1.5% | 4 | | Apr 2026 | Permute | 260 | 0.02% | 5 | | May 2026 | Compressor | 550K | 39.6% | 1 | | May 2026 | HandBrake | 450K | 32.4% | 2 | | May 2026 | FFmpeg | 368K | 26.5% | 3 | | May 2026 | Adobe Media Encoder | 22.2K | 1.6% | 4 | | May 2026 | Permute | 320 | 0.02% | 5 | | Jun 2026 | Compressor | 550K | 39.6% | 1 | | Jun 2026 | HandBrake | 450K | 32.4% | 2 | | Jun 2026 | FFmpeg | 368K | 26.5% | 3 | | Jun 2026 | Adobe Media Encoder | 22.2K | 1.6% | 4 | | Jun 2026 | Permute | 320 | 0.02% | 5 | | Jul 2026 | Compressor | 450K | 35% | 1 | | Jul 2026 | HandBrake | 450K | 35% | 2 | | Jul 2026 | FFmpeg | 368K | 28.6% | 3 | | Jul 2026 | Adobe Media Encoder | 18.1K | 1.4% | 4 | | Jul 2026 | Permute | 260 | 0.02% | 5 | | Aug 2026 | Compressor | 450K | 35% | 1 | | Aug 2026 | HandBrake | 450K | 35% | 2 | | Aug 2026 | FFmpeg | 368K | 28.6% | 3 | | Aug 2026 | Adobe Media Encoder | 18.1K | 1.4% | 4 | | Aug 2026 | Permute | 210 | 0.02% | 5 | | Sep 2026 | Adobe Media Encoder | — | — | — | | Sep 2026 | Compressor | — | — | — | | Sep 2026 | FFmpeg | — | — | — | | Sep 2026 | HandBrake | — | — | — | | Sep 2026 | Permute | — | — | — | ## What is being compared - **Adobe Media Encoder**: Measured on the search term “adobe media encoder”. - **Compressor**: Measured on the search term “compressor video”. - **FFmpeg**: Measured on the search term “ffmpeg”. - **HandBrake**: Measured on the search term “handbrake”. - **Permute**: Measured on the search term “permute app”. - [Adobe Media Encoder](/demand/global-en/brands/adobe-media-encoder) - [Compressor](/demand/global-en/brands/compressor) - [FFmpeg](/demand/global-en/brands/ffmpeg) - [HandBrake](/demand/global-en/brands/handbrake) - [Permute](/demand/global-en/brands/permute) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among video conversion software worldwide? Compressor and HandBrake share the highest estimated Share of Search among video conversion software worldwide, at 35% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Video conversion software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/video-conversion-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/video-conversion-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.