---
title: "ABB vs Siemens: Which is searched more?"
description: "Which is more popular in search, ABB or Siemens? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-siemens"
publisher: "Brandwave"
---

# ABB vs Siemens: Which is searched more?

Which is more popular in search, ABB or Siemens? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABB and Siemens
- **Competitive set**: VFD drives brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ABB Share of Search**: 31.1%
- **Siemens Share of Search**: 68.9%

## Which is more popular in search, ABB or Siemens?

- In September 2026, Siemens had more branded searches than ABB among VFD drives brands worldwide. Siemens was estimated to have 1.2M branded searches compared to ABB’s 550K, and held a 68.9% Share of Search versus ABB’s 31.1%.
- Siemens was ahead of ABB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABB’s estimated Share of Search among VFD drives brands worldwide moved from 35.5% to 31.1%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Siemens’ estimated Share of Search among VFD drives brands worldwide moved from 64.4% to 68.9%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for VFD drives brands worldwide in September 2026?

- Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | ABB estimated searches | ABB Share of Search | ABB rank | Siemens estimated searches | Siemens Share of Search | Siemens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 35.5% | 2 | 1.2M | 64.4% | 1 |
| Nov 2025 | 550K | 26.8% | 2 | 1.5M | 73.1% | 1 |
| Dec 2025 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Jan 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Feb 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Mar 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Apr 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| May 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Jun 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Jul 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Aug 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |
| Sep 2026 | 550K | 31.1% | 2 | 1.2M | 68.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABB**: Measured on the search term “abb”.
- **Siemens**: Measured on the search term “siemens”.

- [ABB profile](/demand/global-en/brands/abb)
- [Siemens profile](/demand/global-en/brands/siemens)
- [All VFD drives brands worldwide](/demand/global-en/categories/vfd-drives-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABB or Siemens?

In September 2026, Siemens had more branded searches than ABB among VFD drives brands worldwide. Siemens was estimated to have 1.2M branded searches compared to ABB’s 550K, and held a 68.9% Share of Search versus ABB’s 31.1%.

## Cite this page

Brandwave. "ABB vs Siemens: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-siemens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-siemens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.