--- title: "ABB vs Schneider Electric: Which is searched more?" description: "Is ABB or Schneider Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-schneider-electric" publisher: "Brandwave" --- # ABB vs Schneider Electric: Which is searched more? Is ABB or Schneider Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VFD drives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABB and Schneider Electric - **Competitive set**: VFD drives brands - **Market**: Global - **Month measured**: Sep 2026 - **ABB Share of Search**: 19.2% - **Schneider Electric Share of Search**: 23.5% ## Is ABB or Schneider Electric more popular in search? - In September 2026, Schneider Electric had more branded searches than ABB among VFD drives brands worldwide. Schneider Electric had about 673,000 branded searches, while ABB had 550,000. Schneider Electric made up 23.5% of all VFD drives brand searches we track, and ABB accounted for 19.2%. - The lead changed hands once in the 12 months ending September 2026: Schneider Electric took it in March 2026. - Across the 12 months ending September 2026, ABB’s share of searches among VFD drives brands worldwide moved from 23.1% to 19.2%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Schneider Electric’s share of searches among VFD drives brands worldwide moved from 18.9% to 23.5%, and its estimated monthly branded searches moved from 550K to 673K. ## Top VFD drives brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ABB appeared in all five answers. Schneider Electric was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ABB was listed before Schneider Electric in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABB | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Danfoss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Siemens | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Yaskawa | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Rockwell Automation | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Mitsubishi Electric | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Hitachi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about VFD drives brands - Asked ChatGPT "Which VFD drive brand should I buy?": 1. Danfoss, 2. ABB, 3. Yaskawa, 4. Schneider Electric - Asked ChatGPT "What are the best VFD drive brands?": 1. ABB, 2. Yaskawa, 3. Danfoss, 4. Rockwell Automation, 5. Siemens, 6. Schneider Electric, 7. Mitsubishi Electric - Asked ChatGPT "What's the best VFD drive brand for industrial motors?": 1. ABB, 2. Siemens, 3. Danfoss, 4. Rockwell Automation, 5. Yaskawa - Searched Google, AI Overview "vfd drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric - Searched Google, AI Overview "variable frequency drive brands": 1. ABB, 2. Siemens, 3. Schneider Electric, 4. Danfoss, 5. Yaskawa, 6. Rockwell Automation, 7. Mitsubishi Electric Not named in any answer: Hitachi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for VFD drives brands worldwide in September 2026? - In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches. - In September 2026, ABB lost share of searches among VFD drives brands worldwide, from 20.1% to 19.2%. ## Month by month | Month | ABB estimated searches | ABB Share of Search | ABB rank | Schneider Electric estimated searches | Schneider Electric Share of Search | Schneider Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 23.1% | 2 | 550K | 18.9% | 3 | | Nov 2025 | 550K | 18% | 2 | 550K | 18% | 3 | | Dec 2025 | 550K | 21.2% | 2 | 450K | 17.3% | 3 | | Jan 2026 | 550K | 20% | 2 | 550K | 20% | 3 | | Feb 2026 | 550K | 20% | 2 | 550K | 20% | 3 | | Mar 2026 | 550K | 18.8% | 3 | 673K | 23% | 2 | | Apr 2026 | 550K | 19.8% | 2 | 550K | 19.8% | 3 | | May 2026 | 550K | 19.9% | 2 | 550K | 19.9% | 3 | | Jun 2026 | 550K | 19.6% | 2 | 550K | 19.6% | 3 | | Jul 2026 | 550K | 19.9% | 2 | 550K | 19.9% | 3 | | Aug 2026 | 550K | 20.1% | 2 | 550K | 20.1% | 3 | | Sep 2026 | 550K | 19.2% | 3 | 673K | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ABB’s and Schneider Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABB**: Measured on the search term “abb”. - **Schneider Electric**: Measured on the search term “schneider-electric”. - [ABB profile](/demand/global-en/brands/abb) - [Schneider Electric profile](/demand/global-en/brands/schneider-electric) - [All VFD drives brands worldwide](/demand/global-en/categories/vfd-drives-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ABB or Schneider Electric more popular in search? In September 2026, Schneider Electric had more branded searches than ABB among VFD drives brands worldwide. Schneider Electric had about 673,000 branded searches, while ABB had 550,000. Schneider Electric made up 23.5% of all VFD drives brand searches we track, and ABB accounted for 19.2%. ## Cite this page Brandwave. "ABB vs Schneider Electric: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-schneider-electric This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vfd-drives-brands/compare/abb-vs-schneider-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.