--- title: "Vermouth brands: Which are searched most?" description: "Compare the vermouth and aperitif wine brands people buy for drinking and cocktails. Share of Search among Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi and Dolin, the vermouth brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vermouth-brands" publisher: "Brandwave" --- # Vermouth brands: Which are searched most? Compare the vermouth and aperitif wine brands people buy for drinking and cocktails. Share of Search among Lillet, Noilly Prat, Carpano, Martini, Cinzano, Cocchi and Dolin, the vermouth brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vermouth brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lillet, 59.2% ## Which brand is most popular in search among vermouth brands worldwide? - In September 2026, Lillet was the most searched among vermouth brands worldwide, with an estimated 135K branded searches, 59.2% of all searches for the seven we track. - Noilly Prat is in 2nd place, 44.7 percentage points behind at 14.5%. - Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide decreased from 65.6% to 59.2%. - Across the 12 months ending September 2026, Noilly Prat’s share of searches among vermouth brands worldwide increased from 13.2% to 14.5%. - Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide increased from 9.1% to 11.5%. - Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide increased from 5.9% to 6.5%. - Across the 12 months ending September 2026, Cinzano’s share of searches among vermouth brands worldwide increased from 2.6% to 3.6%. - Across the 12 months ending September 2026, Cocchi’s share of searches among vermouth brands worldwide increased from 1.8% to 2.4%. - Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide increased from 1.8% to 2.4%. - Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide peaked at 72.8% in July 2026 and was lowest at 59.2% in September 2026. - Across the 12 months ending September 2026, Noilly Prat’s share of searches among vermouth brands worldwide peaked at 15.9% in December 2025 and was lowest at 9.3% in June 2026. - Across the 12 months ending September 2026, Carpano’s share of searches among vermouth brands worldwide peaked at 11.5% in September 2026 and was lowest at 6.8% in July 2026. - Across the 12 months ending September 2026, Martini’s share of searches among vermouth brands worldwide peaked at 6.5% in September 2026 and was lowest at 5.2% in May 2026. - Across the 12 months ending September 2026, Cinzano’s share of searches among vermouth brands worldwide peaked at 3.6% in September 2026 and was lowest at 2.3% in May 2026. - Across the 12 months ending September 2026, Dolin’s share of searches among vermouth brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.3% in July 2026. ## Top vermouth brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Carpano, Cocchi and Dolin appeared every time. Carpano was recommended most often, coming first in two out of five answers. Cocchi was second, and Dolin was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carpano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cocchi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dolin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martini | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Noilly Prat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cinzano | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lillet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about vermouth brands - Asked ChatGPT "Which vermouth should I buy?": 1. Dolin, 2. Cocchi, 3. Carpano, 4. Martini - Asked ChatGPT "What are the best vermouth brands?": 1. Carpano, 2. Dolin, 3. Cocchi, 4. Noilly Prat, 5. Martini, 6. Cinzano - Asked ChatGPT "What's the best sweet vermouth for a Negroni?": 1. Cocchi, 2. Carpano, 3. Dolin - Searched Google, AI Overview "sweet vermouth": 1. Carpano, 2. Cocchi, 3. Martini, 4. Dolin - Searched Google, AI Overview "vermouth brands": 1. Martini, 2. Noilly Prat, 3. Carpano, 4. Cocchi, 5. Dolin, 6. Cinzano, 7. Lillet Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## Compare search popularity between leading brands - [Lillet vs Noilly Prat: compare search popularity](/demand/global-en/compare/lillet-vs-noilly-prat): 59.2% against 14.5% Share of Search. - [Lillet vs Carpano: compare search popularity](/demand/global-en/compare/carpano-vs-lillet): 59.2% against 11.5% Share of Search. - [Lillet vs Martini: compare search popularity](/demand/global-en/compare/lillet-vs-martini): 59.2% against 6.5% Share of Search. - [Lillet vs Cinzano: compare search popularity](/demand/global-en/compare/cinzano-vs-lillet): 59.2% against 3.6% Share of Search. - [Noilly Prat vs Carpano: compare search popularity](/demand/global-en/compare/carpano-vs-noilly-prat): 14.5% against 11.5% Share of Search. - [Noilly Prat vs Martini: compare search popularity](/demand/global-en/compare/martini-vs-noilly-prat): 14.5% against 6.5% Share of Search. - [Noilly Prat vs Cinzano: compare search popularity](/demand/global-en/compare/cinzano-vs-noilly-prat): 14.5% against 3.6% Share of Search. - [Carpano vs Martini: compare search popularity](/demand/global-en/compare/carpano-vs-martini): 11.5% against 6.5% Share of Search. - [Carpano vs Cinzano: compare search popularity](/demand/global-en/compare/carpano-vs-cinzano): 11.5% against 3.6% Share of Search. - [Martini vs Cinzano: compare search popularity](/demand/global-en/compare/cinzano-vs-martini): 6.5% against 3.6% Share of Search. ## How did search popularity change for vermouth brands worldwide in September 2026? - In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%. - In September 2026, Carpano gained share of searches among vermouth brands worldwide, from 8.8% to 11.5%. - In September 2026, Cocchi gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Dolin gained share of searches among vermouth brands worldwide, from 1.8% to 2.4%. - In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%. - Estimated monthly branded searches for Martini worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lillet | 59.2% | 135K | -32.8% | Lillet | | 2 | Noilly Prat | 14.5% | 33.1K | 0.0% | Bacardi | | 3 | Carpano | 11.5% | 26.2K | 0.0% | Carpano | | 4 | Martini | 6.5% | 14.8K | -18.2% | Bacardi | | 5 | Cinzano | 3.6% | 8.1K | -18.2% | Cinzano | | 6 | Cocchi | 2.4% | 5.4K | 0.0% | Cocchi | | 7 | Dolin | 2.4% | 5.4K | 0.0% | Dolin | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lillet | 201K | 65.6% | 1 | | Oct 2025 | Noilly Prat | 40.5K | 13.2% | 2 | | Oct 2025 | Carpano | 28K | 9.1% | 3 | | Oct 2025 | Martini | 18.1K | 5.9% | 4 | | Oct 2025 | Cinzano | 8.1K | 2.6% | 5 | | Oct 2025 | Cocchi | 5.4K | 1.8% | 6 | | Oct 2025 | Dolin | 5.4K | 1.8% | 7 | | Nov 2025 | Lillet | 201K | 63.2% | 1 | | Nov 2025 | Noilly Prat | 49.5K | 15.6% | 2 | | Nov 2025 | Carpano | 28K | 8.8% | 3 | | Nov 2025 | Martini | 18.1K | 5.7% | 4 | | Nov 2025 | Cinzano | 8.1K | 2.5% | 5 | | Nov 2025 | Cocchi | 6.6K | 2.1% | 6 | | Nov 2025 | Dolin | 6.6K | 2.1% | 7 | | Dec 2025 | Lillet | 301K | 64.5% | 1 | | Dec 2025 | Noilly Prat | 74K | 15.9% | 2 | | Dec 2025 | Carpano | 34.3K | 7.4% | 3 | | Dec 2025 | Martini | 27.1K | 5.8% | 4 | | Dec 2025 | Cinzano | 12.1K | 2.6% | 5 | | Dec 2025 | Dolin | 9.9K | 2.1% | 6 | | Dec 2025 | Cocchi | 8.1K | 1.7% | 7 | | Jan 2026 | Lillet | 201K | 65% | 1 | | Jan 2026 | Noilly Prat | 40.5K | 13.1% | 2 | | Jan 2026 | Carpano | 26.2K | 8.5% | 3 | | Jan 2026 | Martini | 18.1K | 5.9% | 4 | | Jan 2026 | Cinzano | 9.9K | 3.2% | 5 | | Jan 2026 | Dolin | 8.1K | 2.6% | 6 | | Jan 2026 | Cocchi | 5.4K | 1.7% | 7 | | Feb 2026 | Lillet | 165K | 64.3% | 1 | | Feb 2026 | Noilly Prat | 33.1K | 12.9% | 2 | | Feb 2026 | Carpano | 26.2K | 10.2% | 3 | | Feb 2026 | Martini | 14.8K | 5.8% | 4 | | Feb 2026 | Cinzano | 6.6K | 2.6% | 5 | | Feb 2026 | Cocchi | 5.4K | 2.1% | 6 | | Feb 2026 | Dolin | 5.4K | 2.1% | 7 | | Mar 2026 | Lillet | 165K | 62.2% | 1 | | Mar 2026 | Noilly Prat | 40.5K | 15.3% | 2 | | Mar 2026 | Carpano | 26.2K | 9.9% | 3 | | Mar 2026 | Martini | 14.8K | 5.6% | 4 | | Mar 2026 | Cinzano | 8.1K | 3.1% | 5 | | Mar 2026 | Cocchi | 5.4K | 2% | 6 | | Mar 2026 | Dolin | 5.4K | 2% | 7 | | Apr 2026 | Lillet | 201K | 67.6% | 1 | | Apr 2026 | Noilly Prat | 33.1K | 11.1% | 2 | | Apr 2026 | Carpano | 26.2K | 8.8% | 3 | | Apr 2026 | Martini | 18.1K | 6.1% | 4 | | Apr 2026 | Cinzano | 8.1K | 2.7% | 5 | | Apr 2026 | Cocchi | 5.4K | 1.8% | 6 | | Apr 2026 | Dolin | 5.4K | 1.8% | 7 | | May 2026 | Lillet | 246K | 70.9% | 1 | | May 2026 | Noilly Prat | 33.1K | 9.5% | 2 | | May 2026 | Carpano | 28K | 8.1% | 3 | | May 2026 | Martini | 18.1K | 5.2% | 4 | | May 2026 | Cinzano | 8.1K | 2.3% | 5 | | May 2026 | Dolin | 8.1K | 2.3% | 6 | | May 2026 | Cocchi | 5.4K | 1.6% | 7 | | Jun 2026 | Lillet | 201K | 68.7% | 1 | | Jun 2026 | Noilly Prat | 27.1K | 9.3% | 2 | | Jun 2026 | Carpano | 22.9K | 7.8% | 3 | | Jun 2026 | Martini | 18.1K | 6.2% | 4 | | Jun 2026 | Dolin | 9.9K | 3.4% | 5 | | Jun 2026 | Cinzano | 8.1K | 2.8% | 6 | | Jun 2026 | Cocchi | 5.4K | 1.8% | 7 | | Jul 2026 | Lillet | 246K | 72.8% | 1 | | Jul 2026 | Noilly Prat | 33.1K | 9.8% | 2 | | Jul 2026 | Carpano | 22.9K | 6.8% | 3 | | Jul 2026 | Martini | 18.1K | 5.4% | 4 | | Jul 2026 | Cinzano | 8.1K | 2.4% | 5 | | Jul 2026 | Cocchi | 5.4K | 1.6% | 6 | | Jul 2026 | Dolin | 4.4K | 1.3% | 7 | | Aug 2026 | Lillet | 201K | 67.2% | 1 | | Aug 2026 | Noilly Prat | 33.1K | 11.1% | 2 | | Aug 2026 | Carpano | 26.2K | 8.8% | 3 | | Aug 2026 | Martini | 18.1K | 6.1% | 4 | | Aug 2026 | Cinzano | 9.9K | 3.3% | 5 | | Aug 2026 | Cocchi | 5.4K | 1.8% | 6 | | Aug 2026 | Dolin | 5.4K | 1.8% | 7 | | Sep 2026 | Lillet | 135K | 59.2% | 1 | | Sep 2026 | Noilly Prat | 33.1K | 14.5% | 2 | | Sep 2026 | Carpano | 26.2K | 11.5% | 3 | | Sep 2026 | Martini | 14.8K | 6.5% | 4 | | Sep 2026 | Cinzano | 8.1K | 3.6% | 5 | | Sep 2026 | Cocchi | 5.4K | 2.4% | 6 | | Sep 2026 | Dolin | 5.4K | 2.4% | 7 | ## What is being compared - **Carpano**: Measured on the search terms “carpano antica” and “punt e mes”, summed into one figure. - **Cinzano**: Measured on the search term “cinzano vermouth”. - **Cocchi**: Measured on the search term “cocchi vermouth”. - **Dolin**: Measured on the search term “dolin vermouth”. - **Lillet**: Measured on the search term “lillet”. - **Martini**: Measured on the search term “martini vermouth”. - **Noilly Prat**: Measured on the search term “noilly prat”. - [Carpano](/demand/global-en/brands/carpano) - [Cinzano](/demand/global-en/brands/cinzano) - [Cocchi](/demand/global-en/brands/cocchi) - [Dolin](/demand/global-en/brands/dolin) - [Lillet](/demand/global-en/brands/lillet) - [Martini](/demand/global-en/brands/martini) - [Noilly Prat](/demand/global-en/brands/noilly-prat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vermouth brands worldwide? In September 2026, Lillet was the most searched among vermouth brands worldwide, with an estimated 135K branded searches, 59.2% of all searches for the seven we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Vermouth brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/vermouth-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vermouth-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.