---
title: "Veggie burger brands: Which brands are most popular in search?"
description: "Compare the veggie burger brands shoppers choose between. Share of Search among Richmond, Vivera, Beyond Meat, Quorn, Birds Eye and Linda McCartney, the veggie burger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/veggie-burger-brands"
publisher: "Brandwave"
---

# Veggie burger brands: Which brands are most popular in search?

Compare the veggie burger brands shoppers choose between. Share of Search among Richmond, Vivera, Beyond Meat, Quorn, Birds Eye and Linda McCartney, the veggie burger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Veggie burger brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Richmond, 78.9%

## Which brand is most popular in search among veggie burger brands worldwide?

- In August 2026, Richmond was the most searched among veggie burger brands worldwide, with an estimated 1.8M branded searches and 78.9% estimated Share of Search within this set.
- Vivera is in 2nd place, 63 percentage points behind at 15.9% Share of Search.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide increased from 63.4% to 78.9%.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among veggie burger brands worldwide increased from 12.7% to 15.9%.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide decreased from 23.3% to 4.7%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide peaked at 79.6% in July 2026 and was lowest at 63.4% in October 2025.
- Across the 11 months ending August 2026, Vivera’s estimated Share of Search among veggie burger brands worldwide peaked at 18% in December 2025 and was lowest at 12.7% in October 2025.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among veggie burger brands worldwide peaked at 23.3% in October 2025 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Vivera rose from 3rd to 2nd among veggie burger brands worldwide.
- Across the 11 months ending August 2026, Beyond Meat fell from 2nd to 3rd among veggie burger brands worldwide.
- Across the 11 months ending August 2026, Quorn, Birds Eye and Linda McCartney held steady: their estimated Share of Search among veggie burger brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Richmond vs Vivera: compare search popularity](/demand/global-en/compare/richmond-vs-vivera): 78.9% against 15.9% Share of Search.
- [Richmond vs Beyond Meat: compare search popularity](/demand/global-en/compare/beyond-meat-vs-richmond): 78.9% against 4.7% Share of Search.
- [Vivera vs Beyond Meat: compare search popularity](/demand/global-en/compare/beyond-meat-vs-vivera): 15.9% against 4.7% Share of Search.

## How did search popularity change for veggie burger brands worldwide in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%.
- In August 2026, Richmond lost estimated Share of Search among veggie burger brands worldwide, from 79.6% to 78.9%.
- Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Richmond | 78.9% | 1.8M | +22.0% | Richmond |
| 2 | Vivera | 15.9% | 368K | +22.3% | Vivera |
| 3 | Beyond Meat | 4.7% | 110K | +48.6% | Beyond Meat |
| 4 | Quorn | 0.35% | 8.1K | +22.7% | Quorn |
| 5 | Birds Eye | 0.1% | 2.4K | +26.3% | Birds Eye |
| 6 | Linda McCartney | 0.07% | 1.6K | +23.1% | Linda McCartney |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Richmond | 1.8M | 63.4% | 1 |
| Oct 2025 | Beyond Meat | 673K | 23.3% | 2 |
| Oct 2025 | Vivera | 368K | 12.7% | 3 |
| Oct 2025 | Quorn | 12.1K | 0.42% | 4 |
| Oct 2025 | Birds Eye | 1.9K | 0.07% | 5 |
| Oct 2025 | Linda McCartney | 1.9K | 0.07% | 6 |
| Nov 2025 | Richmond | 1.5M | 74.4% | 1 |
| Nov 2025 | Vivera | 301K | 14.9% | 2 |
| Nov 2025 | Beyond Meat | 201K | 10% | 3 |
| Nov 2025 | Quorn | 12.1K | 0.6% | 4 |
| Nov 2025 | Birds Eye | 1.6K | 0.08% | 5 |
| Nov 2025 | Linda McCartney | 1.6K | 0.08% | 6 |
| Dec 2025 | Richmond | 1.2M | 73.2% | 1 |
| Dec 2025 | Vivera | 301K | 18% | 2 |
| Dec 2025 | Beyond Meat | 135K | 8.1% | 3 |
| Dec 2025 | Quorn | 8.1K | 0.49% | 4 |
| Dec 2025 | Linda McCartney | 1.9K | 0.11% | 5 |
| Dec 2025 | Birds Eye | 1.6K | 0.1% | 6 |
| Jan 2026 | Richmond | 1.5M | 77.7% | 1 |
| Jan 2026 | Vivera | 301K | 15.6% | 2 |
| Jan 2026 | Beyond Meat | 110K | 5.7% | 3 |
| Jan 2026 | Quorn | 14.8K | 0.77% | 4 |
| Jan 2026 | Birds Eye | 1.9K | 0.1% | 5 |
| Jan 2026 | Linda McCartney | 1.9K | 0.1% | 6 |
| Feb 2026 | Richmond | 1.5M | 76.9% | 1 |
| Feb 2026 | Vivera | 301K | 15.4% | 2 |
| Feb 2026 | Beyond Meat | 135K | 6.9% | 3 |
| Feb 2026 | Quorn | 9.9K | 0.51% | 4 |
| Feb 2026 | Birds Eye | 1.9K | 0.1% | 5 |
| Feb 2026 | Linda McCartney | 1.9K | 0.1% | 6 |
| Mar 2026 | Richmond | 1.8M | 78% | 1 |
| Mar 2026 | Vivera | 368K | 15.7% | 2 |
| Mar 2026 | Beyond Meat | 135K | 5.8% | 3 |
| Mar 2026 | Quorn | 9.9K | 0.42% | 4 |
| Mar 2026 | Linda McCartney | 2.4K | 0.1% | 5 |
| Mar 2026 | Birds Eye | 1.9K | 0.08% | 6 |
| Apr 2026 | Richmond | 1.8M | 78.1% | 1 |
| Apr 2026 | Vivera | 368K | 15.7% | 2 |
| Apr 2026 | Beyond Meat | 135K | 5.8% | 3 |
| Apr 2026 | Quorn | 8.1K | 0.35% | 4 |
| Apr 2026 | Birds Eye | 1.9K | 0.08% | 5 |
| Apr 2026 | Linda McCartney | 1.6K | 0.07% | 6 |
| May 2026 | Richmond | 1.8M | 78.9% | 1 |
| May 2026 | Vivera | 368K | 15.9% | 2 |
| May 2026 | Beyond Meat | 110K | 4.7% | 3 |
| May 2026 | Quorn | 8.1K | 0.35% | 4 |
| May 2026 | Birds Eye | 1.9K | 0.08% | 5 |
| May 2026 | Linda McCartney | 1.6K | 0.07% | 6 |
| Jun 2026 | Richmond | 1.5M | 79.5% | 1 |
| Jun 2026 | Vivera | 301K | 16% | 2 |
| Jun 2026 | Beyond Meat | 74K | 3.9% | 3 |
| Jun 2026 | Quorn | 8.1K | 0.43% | 4 |
| Jun 2026 | Birds Eye | 1.9K | 0.1% | 5 |
| Jun 2026 | Linda McCartney | 1.3K | 0.07% | 6 |
| Jul 2026 | Richmond | 1.5M | 79.6% | 1 |
| Jul 2026 | Vivera | 301K | 16% | 2 |
| Jul 2026 | Beyond Meat | 74K | 3.9% | 3 |
| Jul 2026 | Quorn | 6.6K | 0.35% | 4 |
| Jul 2026 | Birds Eye | 1.9K | 0.1% | 5 |
| Jul 2026 | Linda McCartney | 1.3K | 0.07% | 6 |
| Aug 2026 | Richmond | 1.8M | 78.9% | 1 |
| Aug 2026 | Vivera | 368K | 15.9% | 2 |
| Aug 2026 | Beyond Meat | 110K | 4.7% | 3 |
| Aug 2026 | Quorn | 8.1K | 0.35% | 4 |
| Aug 2026 | Birds Eye | 2.4K | 0.1% | 5 |
| Aug 2026 | Linda McCartney | 1.6K | 0.07% | 6 |
| Sep 2026 | Beyond Meat | — | — | — |
| Sep 2026 | Birds Eye | — | — | — |
| Sep 2026 | Linda McCartney | — | — | — |
| Sep 2026 | Quorn | — | — | — |
| Sep 2026 | Richmond | — | — | — |
| Sep 2026 | Vivera | — | — | — |

## What is being compared

- **Beyond Meat**: Measured on the search term “beyond meat”.
- **Birds Eye**: Measured on the search term “birds eye fish”.
- **Linda McCartney**: Measured on the search term “linda mccartney foods”.
- **Quorn**: Measured on the search term “quorn mince”.
- **Richmond**: Measured on the search term “richmond”.
- **Vivera**: Measured on the search term “vivera”.

- [Beyond Meat](/demand/global-en/brands/beyond-meat)
- [Birds Eye](/demand/global-en/brands/birds-eye)
- [Linda McCartney](/demand/global-en/brands/linda-mccartney)
- [Quorn](/demand/global-en/brands/quorn)
- [Richmond](/demand/global-en/brands/richmond)
- [Vivera](/demand/global-en/brands/vivera)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among veggie burger brands worldwide?

In August 2026, Richmond was the most searched among veggie burger brands worldwide, with an estimated 1.8M branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Veggie burger brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/veggie-burger-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/veggie-burger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.