---
title: "Vegan mayo brands: Which are searched most?"
description: "Compare the vegan mayo brands people buy. Share of Search among Heinz, Best Foods, Hellmann's and Primal Kitchen, the vegan mayo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vegan-mayo-brands"
publisher: "Brandwave"
---

# Vegan mayo brands: Which are searched most?

Compare the vegan mayo brands people buy. Share of Search among Heinz, Best Foods, Hellmann's and Primal Kitchen, the vegan mayo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vegan mayo brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Heinz, 35%

## Which brand is most popular in search among vegan mayo brands worldwide?

- In September 2026, Heinz was the most searched among vegan mayo brands worldwide, with an estimated 165K branded searches and 35% estimated Share of Search within this set.
- Best Foods is in 2nd place, 1.4 percentage points behind at 33.5% Share of Search.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide decreased from 39.8% to 35%.
- Across the 12 months ending September 2026, Best Foods’ estimated Share of Search among vegan mayo brands worldwide increased from 25.7% to 33.5%.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide decreased from 30.1% to 27.7%.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among vegan mayo brands worldwide peaked at 39.8% in October 2025 and was lowest at 30.3% in July 2026.
- Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among vegan mayo brands worldwide peaked at 35.2% in December 2025 and was lowest at 27.7% in September 2026.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide peaked at 7.1% in January 2026 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, Best Foods rose from 3rd to 2nd among vegan mayo brands worldwide.
- Across the 12 months ending September 2026, Hellmann's fell from 2nd to 3rd among vegan mayo brands worldwide.

## Compare search popularity between leading brands

- [Heinz vs Best Foods: compare search popularity](/demand/global-en/compare/best-foods-vs-heinz): 35% against 33.5% Share of Search.
- [Heinz vs Hellmann's: compare search popularity](/demand/global-en/compare/heinz-vs-hellmanns): 35% against 27.7% Share of Search.
- [Heinz vs Primal Kitchen: compare search popularity](/demand/global-en/compare/heinz-vs-primal-kitchen): 35% against 3.8% Share of Search.
- [Best Foods vs Hellmann's: compare search popularity](/demand/global-en/compare/best-foods-vs-hellmanns): 33.5% against 27.7% Share of Search.
- [Best Foods vs Primal Kitchen: compare search popularity](/demand/global-en/compare/best-foods-vs-primal-kitchen): 33.5% against 3.8% Share of Search.
- [Hellmann's vs Primal Kitchen: compare search popularity](/demand/global-en/compare/hellmanns-vs-primal-kitchen): 27.7% against 3.8% Share of Search.

## How did search popularity change for vegan mayo brands worldwide in September 2026?

- In September 2026, Heinz gained estimated Share of Search among vegan mayo brands worldwide, from 34% to 35%.
- In September 2026, Best Foods gained estimated Share of Search among vegan mayo brands worldwide, from 32.6% to 33.5%.
- In September 2026, Primal Kitchen lost estimated Share of Search among vegan mayo brands worldwide, from 5.6% to 3.8%.
- Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Heinz | 35% | 165K | 0.0% | Heinz |
| 2 | Best Foods | 33.5% | 158K | 0.0% | Best Foods |
| 3 | Hellmann's | 27.7% | 131K | -3.6% | Hellmann's |
| 4 | Primal Kitchen | 3.8% | 18.1K | -33.2% | Primal Kitchen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heinz | 201K | 39.8% | 1 |
| Oct 2025 | Hellmann's | 152K | 30.1% | 2 |
| Oct 2025 | Best Foods | 130K | 25.7% | 3 |
| Oct 2025 | Primal Kitchen | 22.2K | 4.4% | 4 |
| Nov 2025 | Heinz | 165K | 37% | 1 |
| Nov 2025 | Hellmann's | 132K | 29.7% | 2 |
| Nov 2025 | Best Foods | 130K | 29.2% | 3 |
| Nov 2025 | Primal Kitchen | 18.1K | 4.1% | 4 |
| Dec 2025 | Hellmann's | 155K | 35.2% | 1 |
| Dec 2025 | Heinz | 135K | 30.6% | 2 |
| Dec 2025 | Best Foods | 133K | 30.2% | 3 |
| Dec 2025 | Primal Kitchen | 18.1K | 4.1% | 4 |
| Jan 2026 | Heinz | 165K | 35.4% | 1 |
| Jan 2026 | Hellmann's | 138K | 29.7% | 2 |
| Jan 2026 | Best Foods | 129K | 27.7% | 3 |
| Jan 2026 | Primal Kitchen | 33.1K | 7.1% | 4 |
| Feb 2026 | Heinz | 135K | 32.2% | 1 |
| Feb 2026 | Hellmann's | 132K | 31.6% | 2 |
| Feb 2026 | Best Foods | 129K | 30.8% | 3 |
| Feb 2026 | Primal Kitchen | 22.2K | 5.3% | 4 |
| Mar 2026 | Hellmann's | 165K | 34.3% | 1 |
| Mar 2026 | Heinz | 165K | 34.3% | 2 |
| Mar 2026 | Best Foods | 129K | 26.8% | 3 |
| Mar 2026 | Primal Kitchen | 22.2K | 4.6% | 4 |
| Apr 2026 | Heinz | 165K | 34.6% | 1 |
| Apr 2026 | Hellmann's | 161K | 33.8% | 2 |
| Apr 2026 | Best Foods | 129K | 27% | 3 |
| Apr 2026 | Primal Kitchen | 22.2K | 4.6% | 4 |
| May 2026 | Heinz | 165K | 35.2% | 1 |
| May 2026 | Hellmann's | 152K | 32.4% | 2 |
| May 2026 | Best Foods | 129K | 27.6% | 3 |
| May 2026 | Primal Kitchen | 22.2K | 4.7% | 4 |
| Jun 2026 | Heinz | 165K | 36.3% | 1 |
| Jun 2026 | Hellmann's | 138K | 30.4% | 2 |
| Jun 2026 | Best Foods | 129K | 28.4% | 3 |
| Jun 2026 | Primal Kitchen | 22.2K | 4.9% | 4 |
| Jul 2026 | Hellmann's | 155K | 34.8% | 1 |
| Jul 2026 | Heinz | 135K | 30.3% | 2 |
| Jul 2026 | Best Foods | 133K | 29.9% | 3 |
| Jul 2026 | Primal Kitchen | 22.2K | 5% | 4 |
| Aug 2026 | Heinz | 165K | 34% | 1 |
| Aug 2026 | Best Foods | 158K | 32.6% | 2 |
| Aug 2026 | Hellmann's | 136K | 27.9% | 3 |
| Aug 2026 | Primal Kitchen | 27.1K | 5.6% | 4 |
| Sep 2026 | Heinz | 165K | 35% | 1 |
| Sep 2026 | Best Foods | 158K | 33.5% | 2 |
| Sep 2026 | Hellmann's | 131K | 27.7% | 3 |
| Sep 2026 | Primal Kitchen | 18.1K | 3.8% | 4 |

## What is being compared

- **Best Foods**: Measured on the search terms “best foods”, “best foods mayonnaise” and “bestfoods”, summed into one figure.
- **Heinz**: Measured on the search term “heinz”.
- **Hellmann's**: Measured on the search terms “hellmann s”, “hellmanns” and “hellmanns mayonnaise”, summed into one figure.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.

- [Best Foods](/demand/global-en/brands/best-foods)
- [Heinz](/demand/global-en/brands/heinz)
- [Hellmann's](/demand/global-en/brands/hellmanns)
- [Primal Kitchen](/demand/global-en/brands/primal-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vegan mayo brands worldwide?

In September 2026, Heinz was the most searched among vegan mayo brands worldwide, with an estimated 165K branded searches and 35% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Vegan mayo brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/vegan-mayo-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vegan-mayo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.