--- title: "Figma vs Kittl: Which is searched more?" description: "Is Figma or Kittl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vector graphics software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/figma-vs-kittl" publisher: "Brandwave" --- # Figma vs Kittl: Which is searched more? Is Figma or Kittl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vector graphics software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figma and Kittl - **Competitive set**: Vector graphics software - **Market**: Global - **Month measured**: Sep 2026 - **Figma Share of Search**: 69.4% - **Kittl Share of Search**: 2.6% ## Is Figma or Kittl more popular in search? - In September 2026, Figma had more branded searches than Kittl among vector graphics software worldwide. Figma had about 5 million branded searches, while Kittl had 190,000. Figma made up 69.4% of all vector graphics software searches we track, and Kittl accounted for 2.6%. - Figma was ahead of Kittl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figma’s share of searches among vector graphics software worldwide moved from 68.2% to 69.4%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Kittl’s share of searches among vector graphics software worldwide moved from 4.6% to 2.6%, and its estimated monthly branded searches moved from 411K to 190K. ## Top vector graphics software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kittl did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Illustrator | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Inkscape | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Figma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | CorelDRAW | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Linearity Curve | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Boxy SVG | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kittl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vectr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vector graphics software - Asked ChatGPT "Which vector graphics software should I use?": 1. Inkscape, 2. Adobe Illustrator, 3. Affinity, 4. Figma, 5. Linearity Curve - Asked ChatGPT "What are the best vector graphics software options?": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. Figma, 5. CorelDRAW, 6. Linearity Curve, 7. Boxy SVG - Asked ChatGPT "What's the best vector graphics software for logo design?": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. CorelDRAW - Searched Google, AI Overview "vector graphics software": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. Figma, 5. CorelDRAW - Searched Google, AI Overview "illustration software": 1. Adobe Illustrator, 2. Affinity, 3. Inkscape, 4. CorelDRAW Not named in any answer: Kittl, Amadine, Xara and Vectr. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for vector graphics software worldwide in September 2026? - In September 2026, Figma gained share of searches among vector graphics software worldwide, from 67.4% to 69.4%. - In September 2026, Kittl lost share of searches among vector graphics software worldwide, from 3.8% to 2.6%. ## Month by month | Month | Figma estimated searches | Figma Share of Search | Figma rank | Kittl estimated searches | Kittl Share of Search | Kittl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 68.2% | 1 | 411K | 4.6% | 5 | | Nov 2025 | 6.1M | 63% | 1 | 344K | 3.5% | 6 | | Dec 2025 | 5M | 68.2% | 1 | 281K | 3.8% | 6 | | Jan 2026 | 5M | 65.9% | 1 | 339K | 4.5% | 5 | | Feb 2026 | 5M | 68.1% | 1 | 281K | 3.8% | 5 | | Mar 2026 | 6.1M | 72% | 1 | 285K | 3.4% | 5 | | Apr 2026 | 6.1M | 72.6% | 1 | 279K | 3.3% | 5 | | May 2026 | 6.1M | 73.2% | 1 | 242K | 2.9% | 5 | | Jun 2026 | 5M | 71.2% | 1 | 232K | 3.3% | 5 | | Jul 2026 | 5M | 71.2% | 1 | 231K | 3.3% | 5 | | Aug 2026 | 4.1M | 67.4% | 1 | 231K | 3.8% | 5 | | Sep 2026 | 5M | 69.4% | 1 | 190K | 2.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Figma’s and Kittl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figma**: Measured on the search term “figma”. - **Kittl**: Measured on the search terms “app kittl”, “kittl”, “kittl ai”, “kittl ai vectorizer”, “kittl app”, “kittl design”, “kittl design app”, “kittl designer”, “kittl designs”, “kittl editing”, “kittl editor”, “kittl graphic design”, “kittl logos”, “kittl pro”, “kittl software”, “kittl svg converter”, “kittl t shirt design”, “kittl t-shirt design” and “kittl vectorizer”, summed into one figure. - [Figma profile](/demand/global-en/brands/figma) - [Kittl profile](/demand/global-en/brands/kittl) - [All vector graphics software worldwide](/demand/global-en/categories/vector-graphics-software): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figma or Kittl more popular in search? In September 2026, Figma had more branded searches than Kittl among vector graphics software worldwide. Figma had about 5 million branded searches, while Kittl had 190,000. Figma made up 69.4% of all vector graphics software searches we track, and Kittl accounted for 2.6%. ## Cite this page Brandwave. "Figma vs Kittl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/figma-vs-kittl This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/figma-vs-kittl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.