--- title: "Adobe Illustrator vs Xara: Which is more popular by branded search?" description: "Which is more popular in search, Adobe Illustrator or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Vector graphics software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/adobe-illustrator-vs-xara" publisher: "Brandwave" --- # Adobe Illustrator vs Xara: Which is more popular by branded search? Which is more popular in search, Adobe Illustrator or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Vector graphics software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Illustrator and Xara - **Competitive set**: Vector graphics software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe Illustrator Share of Search**: 30.2% - **Xara Share of Search**: 0.06% ## Which is more popular in search, Adobe Illustrator or Xara? - In August 2026, Adobe Illustrator had more branded searches than Xara among vector graphics software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Xara’s 1.6K, and held a 30.2% Share of Search versus Xara’s 0.06%. - Adobe Illustrator was ahead of Xara in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide moved from 24.5% to 30.2%, and its estimated monthly branded searches moved from 903K to 848K. - Across the 11 months ending August 2026, Xara’s estimated Share of Search among vector graphics software worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 3.3K to 1.6K. ## How did search popularity change for vector graphics software worldwide in August 2026? - In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%. - In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide. ## Month by month | Month | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | Xara estimated searches | Xara Share of Search | Xara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 903K | 24.5% | 2 | 3.3K | 0.09% | 9 | | Nov 2025 | 882K | 20% | 3 | 2.7K | 0.06% | 9 | | Dec 2025 | 747K | 25.1% | 2 | 2.4K | 0.08% | 9 | | Jan 2026 | 773K | 23.5% | 2 | 2.3K | 0.07% | 9 | | Feb 2026 | 788K | 26.1% | 1 | 2.4K | 0.08% | 9 | | Mar 2026 | 809K | 26.4% | 1 | 2.3K | 0.08% | 9 | | Apr 2026 | 870K | 28.3% | 1 | 2K | 0.07% | 9 | | May 2026 | 814K | 27.9% | 1 | 1.9K | 0.06% | 10 | | Jun 2026 | 820K | 29% | 1 | 1.6K | 0.06% | 10 | | Jul 2026 | 916K | 31.5% | 1 | 1.6K | 0.05% | 10 | | Aug 2026 | 848K | 30.2% | 1 | 1.6K | 0.06% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Illustrator’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator cost”, “adobe illustrator download”, “adobe illustrator for graphic design”, “adobe illustrator for ipad”, “adobe illustrator free”, “adobe illustrator free download”, “adobe illustrator free trial”, “adobe illustrator graphic design”, “adobe illustrator graphic design software”, “adobe illustrator online”, “adobe illustrator photo editing”, “adobe illustrator subscription”, “adobe illustrator vector design”, “adobe illustrator vector graphics”, “download adobe illustrator”, “how much is adobe illustrator”, “illustrator ai” and “illustrator software”, summed into one figure. - **Xara**: Measured on the search terms “download xara designer pro”, “magix xara designer pro”, “magix xara photo & graphic designer”, “magix xara xtreme”, “magix xara xtreme pro”, “xara cloud”, “xara cloud pricing”, “xara designer pro”, “xara designer pro free download”, “xara designer pro mac”, “xara designer pro price”, “xara designer pro review”, “xara designer pro reviews”, “xara photo & graphic designer”, “xara photo & graphic designer free”, “xara photo & graphic designer free download”, “xara photo & graphic designer online”, “xara photo & graphic designer review”, “xara photo and graphic designer download”, “xara photo and graphic designer review”, “xara software”, “xara software download”, “xara software free download”, “xara software review”, “xara xtreme”, “xara xtreme download”, “xara xtreme free download”, “xara xtreme linux”, “xara xtreme mac”, “xara xtreme pro”, “xara xtreme review” and “xara xtreme windows”, summed into one figure. - [Adobe Illustrator profile](/demand/global-en/brands/adobe-illustrator) - [Xara profile](/demand/global-en/brands/xara) - [All vector graphics software worldwide](/demand/global-en/categories/vector-graphics-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Illustrator or Xara? In August 2026, Adobe Illustrator had more branded searches than Xara among vector graphics software worldwide. Adobe Illustrator was estimated to have 848K branded searches compared to Xara’s 1.6K, and held a 30.2% Share of Search versus Xara’s 0.06%. ## Cite this page Brandwave. "Adobe Illustrator vs Xara: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/adobe-illustrator-vs-xara This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vector-graphics-software/compare/adobe-illustrator-vs-xara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.