---
title: "Vacuum cleaner brands: Which brands are most popular in search?"
description: "Compare brands that offer household vacuum cleaners. Share of Search among Dyson, Shark, BISSELL, SEBO and Miele, the vacuum cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/vacuum-cleaner-brands"
publisher: "Brandwave"
---

# Vacuum cleaner brands: Which brands are most popular in search?

Compare brands that offer household vacuum cleaners. Share of Search among Dyson, Shark, BISSELL, SEBO and Miele, the vacuum cleaner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vacuum cleaner brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dyson, 80.6%

## Which brand is most popular in search among vacuum cleaner brands worldwide?

- In August 2026, Dyson was the most searched among vacuum cleaner brands worldwide, with an estimated 7.4M branded searches and 80.6% estimated Share of Search within this set.
- Shark is in 2nd place, 70.5 percentage points behind at 10.2% Share of Search.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 81.9% to 80.6%.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide increased from 4.9% to 5.5%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 82.8% in January 2026 and was lowest at 80% in March 2026.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 12.9% in December 2025 and was lowest at 9.5% in June 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 5.8% in March 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, SEBO’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, Shark, SEBO and Miele held steady: their estimated Share of Search among vacuum cleaner brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs Shark: compare search popularity](/demand/global-en/compare/dyson-vs-shark): 80.6% against 10.2% Share of Search.
- [Dyson vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-dyson): 80.6% against 5.5% Share of Search.
- [Dyson vs SEBO: compare search popularity](/demand/global-en/compare/dyson-vs-sebo): 80.6% against 2.2% Share of Search.
- [Shark vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-shark): 10.2% against 5.5% Share of Search.
- [Shark vs SEBO: compare search popularity](/demand/global-en/compare/sebo-vs-shark): 10.2% against 2.2% Share of Search.
- [BISSELL vs SEBO: compare search popularity](/demand/global-en/compare/bissell-vs-sebo): 5.5% against 2.2% Share of Search.

## How did search popularity change for vacuum cleaner brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%.
- Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.
- Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026.
- Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 80.6% | 7.4M | +22.8% | Dyson |
| 2 | Shark | 10.2% | 932K | +16.9% | SharkNinja |
| 3 | BISSELL | 5.5% | 506K | +35.7% | BISSELL |
| 4 | SEBO | 2.2% | 198K | -0.0% | SEBO |
| 5 | Miele | 1.5% | 138K | +22.5% | Miele |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 8.5M | 81.9% | 1 |
| Oct 2025 | Shark | 1.1M | 10.2% | 2 |
| Oct 2025 | BISSELL | 512K | 4.9% | 3 |
| Oct 2025 | SEBO | 192K | 1.9% | 4 |
| Oct 2025 | Miele | 113K | 1.1% | 5 |
| Nov 2025 | Dyson | 13.6M | 82.4% | 1 |
| Nov 2025 | Shark | 1.9M | 11.8% | 2 |
| Nov 2025 | BISSELL | 625K | 3.8% | 3 |
| Nov 2025 | SEBO | 176K | 1.1% | 4 |
| Nov 2025 | Miele | 169K | 1% | 5 |
| Dec 2025 | Dyson | 12.2M | 81.8% | 1 |
| Dec 2025 | Shark | 1.9M | 12.9% | 2 |
| Dec 2025 | BISSELL | 456K | 3% | 3 |
| Dec 2025 | SEBO | 176K | 1.2% | 4 |
| Dec 2025 | Miele | 168K | 1.1% | 5 |
| Jan 2026 | Dyson | 9.3M | 82.8% | 1 |
| Jan 2026 | Shark | 1.2M | 10.2% | 2 |
| Jan 2026 | BISSELL | 445K | 3.9% | 3 |
| Jan 2026 | SEBO | 206K | 1.8% | 4 |
| Jan 2026 | Miele | 138K | 1.2% | 5 |
| Feb 2026 | Dyson | 7.3M | 82% | 1 |
| Feb 2026 | Shark | 854K | 9.7% | 2 |
| Feb 2026 | BISSELL | 464K | 5.2% | 3 |
| Feb 2026 | SEBO | 163K | 1.8% | 4 |
| Feb 2026 | Miele | 113K | 1.3% | 5 |
| Mar 2026 | Dyson | 7.2M | 80% | 1 |
| Mar 2026 | Shark | 930K | 10.4% | 2 |
| Mar 2026 | BISSELL | 523K | 5.8% | 3 |
| Mar 2026 | SEBO | 198K | 2.2% | 4 |
| Mar 2026 | Miele | 138K | 1.5% | 5 |
| Apr 2026 | Dyson | 6.7M | 81.4% | 1 |
| Apr 2026 | Shark | 788K | 9.5% | 2 |
| Apr 2026 | BISSELL | 445K | 5.4% | 3 |
| Apr 2026 | SEBO | 192K | 2.3% | 4 |
| Apr 2026 | Miele | 113K | 1.4% | 5 |
| May 2026 | Dyson | 6.8M | 81.6% | 1 |
| May 2026 | Shark | 862K | 10.4% | 2 |
| May 2026 | BISSELL | 390K | 4.7% | 3 |
| May 2026 | SEBO | 162K | 2% | 4 |
| May 2026 | Miele | 113K | 1.4% | 5 |
| Jun 2026 | Dyson | 6.7M | 82.6% | 1 |
| Jun 2026 | Shark | 771K | 9.5% | 2 |
| Jun 2026 | BISSELL | 373K | 4.6% | 3 |
| Jun 2026 | SEBO | 162K | 2% | 4 |
| Jun 2026 | Miele | 113K | 1.4% | 5 |
| Jul 2026 | Dyson | 6M | 80.2% | 1 |
| Jul 2026 | Shark | 798K | 10.6% | 2 |
| Jul 2026 | BISSELL | 373K | 5% | 3 |
| Jul 2026 | SEBO | 198K | 2.6% | 4 |
| Jul 2026 | Miele | 112K | 1.5% | 5 |
| Aug 2026 | Dyson | 7.4M | 80.6% | 1 |
| Aug 2026 | Shark | 932K | 10.2% | 2 |
| Aug 2026 | BISSELL | 506K | 5.5% | 3 |
| Aug 2026 | SEBO | 198K | 2.2% | 4 |
| Aug 2026 | Miele | 138K | 1.5% | 5 |
| Sep 2026 | BISSELL | — | — | — |
| Sep 2026 | Dyson | — | — | — |
| Sep 2026 | Miele | — | — | — |
| Sep 2026 | SEBO | — | — | — |
| Sep 2026 | Shark | — | — | — |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **Miele**: Measured on the search terms “miele com”, “miele vacuum” and “vacuum miele”, summed into one figure.
- **SEBO**: Measured on the search terms “sebo”, “sebo us” and “sebo vacuum”, summed into one figure.
- **Shark**: Measured on the search terms “hair dryer shark”, “hair straightener shark”, “hair styling shark”, “shark flexstyle”, “shark hair dryer”, “shark hair straightener”, “shark hair styling”, “shark speedstyle”, “shark vacuum”, “sharkclean com” and “vacuum shark”, summed into one figure.

- [BISSELL](/demand/global-en/brands/bissell)
- [Dyson](/demand/global-en/brands/dyson)
- [Miele](/demand/global-en/brands/miele)
- [SEBO](/demand/global-en/brands/sebo)
- [Shark](/demand/global-en/brands/shark)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vacuum cleaner brands worldwide?

In August 2026, Dyson was the most searched among vacuum cleaner brands worldwide, with an estimated 7.4M branded searches and 80.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Vacuum cleaner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/vacuum-cleaner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vacuum-cleaner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.