--- title: "Vacation rental management platforms: Which brands are most popular in search?" description: "Compare tools for managing short-stay listings, bookings and guest operations. Share of Search among Guesty, Lodgify, Hostaway, OwnerRez and Hostfully, the vacation rental management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/vacation-rental-management-platforms" publisher: "Brandwave" --- # Vacation rental management platforms: Which brands are most popular in search? Compare tools for managing short-stay listings, bookings and guest operations. Share of Search among Guesty, Lodgify, Hostaway, OwnerRez and Hostfully, the vacation rental management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Vacation rental management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Guesty, 34.5% ## Which brand is most popular in search among vacation rental management platforms worldwide? - In August 2026, Guesty was the most searched among vacation rental management platforms worldwide, with an estimated 52.6K branded searches and 34.5% estimated Share of Search within this set. - Lodgify is in 2nd place, 7.6 percentage points behind at 26.9% Share of Search. - Across the 11 months ending August 2026, Guesty’s estimated Share of Search among vacation rental management platforms worldwide increased from 30% to 34.5%. - Across the 11 months ending August 2026, Lodgify’s estimated Share of Search among vacation rental management platforms worldwide decreased from 28.7% to 26.9%. - Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide decreased from 23.6% to 22%. - Across the 11 months ending August 2026, OwnerRez’s estimated Share of Search among vacation rental management platforms worldwide increased from 10.7% to 12.1%. - Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide decreased from 7% to 4.4%. - Across the 11 months ending August 2026, Guesty’s estimated Share of Search among vacation rental management platforms worldwide peaked at 34.5% in June 2026 and was lowest at 28.7% in January 2026. - Across the 11 months ending August 2026, Lodgify’s estimated Share of Search among vacation rental management platforms worldwide peaked at 35.2% in November 2025 and was lowest at 26.9% in June 2026. - Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide peaked at 24.1% in May 2026 and was lowest at 19.5% in November 2025. - Across the 11 months ending August 2026, OwnerRez’s estimated Share of Search among vacation rental management platforms worldwide peaked at 12.2% in June 2026 and was lowest at 10.2% in January 2026. - Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide peaked at 7% in October 2025 and was lowest at 4.4% in June 2026. ## Compare search popularity between leading brands - [Guesty vs Lodgify: compare search popularity](/demand/global-en/compare/guesty-vs-lodgify): 34.5% against 26.9% Share of Search. - [Guesty vs Hostaway: compare search popularity](/demand/global-en/compare/guesty-vs-hostaway): 34.5% against 22% Share of Search. - [Guesty vs OwnerRez: compare search popularity](/demand/global-en/compare/guesty-vs-ownerrez): 34.5% against 12.1% Share of Search. - [Guesty vs Hostfully: compare search popularity](/demand/global-en/compare/guesty-vs-hostfully): 34.5% against 4.4% Share of Search. - [Lodgify vs Hostaway: compare search popularity](/demand/global-en/compare/hostaway-vs-lodgify): 26.9% against 22% Share of Search. - [Lodgify vs OwnerRez: compare search popularity](/demand/global-en/compare/lodgify-vs-ownerrez): 26.9% against 12.1% Share of Search. - [Lodgify vs Hostfully: compare search popularity](/demand/global-en/compare/hostfully-vs-lodgify): 26.9% against 4.4% Share of Search. - [Hostaway vs OwnerRez: compare search popularity](/demand/global-en/compare/hostaway-vs-ownerrez): 22% against 12.1% Share of Search. - [Hostaway vs Hostfully: compare search popularity](/demand/global-en/compare/hostaway-vs-hostfully): 22% against 4.4% Share of Search. - [OwnerRez vs Hostfully: compare search popularity](/demand/global-en/compare/hostfully-vs-ownerrez): 12.1% against 4.4% Share of Search. ## How did search popularity change for vacation rental management platforms worldwide in August 2026? - Hostaway’s estimated Share of Search among vacation rental management platforms worldwide has lost ground for 3 months in a row, from 24.1% to 22% in August 2026. - Estimated monthly branded searches for Guesty worldwide rose 22.3% over 11 measured months, from 43K to 52.6K in August 2026. - Estimated monthly branded searches for OwnerRez worldwide rose 20% over 11 measured months, from 15.4K to 18.4K in August 2026. - Estimated monthly branded searches for Hostfully worldwide fell 33% over 11 measured months, from 10.1K to 6.7K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Guesty | 34.5% | 52.6K | 0.0% | Guesty | | 2 | Lodgify | 26.9% | 41.1K | -0.3% | Lodgify | | 3 | Hostaway | 22% | 33.6K | -0.2% | Hostaway | | 4 | OwnerRez | 12.1% | 18.4K | -0.3% | OwnerRez | | 5 | Hostfully | 4.4% | 6.7K | +0.4% | Hostfully | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guesty | 43K | 30% | 1 | | Oct 2025 | Lodgify | 41.1K | 28.7% | 2 | | Oct 2025 | Hostaway | 33.8K | 23.6% | 3 | | Oct 2025 | OwnerRez | 15.4K | 10.7% | 4 | | Oct 2025 | Hostfully | 10.1K | 7% | 5 | | Nov 2025 | Lodgify | 50.2K | 35.2% | 1 | | Nov 2025 | Guesty | 42.6K | 29.9% | 2 | | Nov 2025 | Hostaway | 27.8K | 19.5% | 3 | | Nov 2025 | OwnerRez | 15.3K | 10.7% | 4 | | Nov 2025 | Hostfully | 6.7K | 4.7% | 5 | | Dec 2025 | Guesty | 43K | 32.1% | 1 | | Dec 2025 | Lodgify | 41K | 30.7% | 2 | | Dec 2025 | Hostaway | 27.8K | 20.7% | 3 | | Dec 2025 | OwnerRez | 15.4K | 11.5% | 4 | | Dec 2025 | Hostfully | 6.7K | 5% | 5 | | Jan 2026 | Lodgify | 50K | 33.2% | 1 | | Jan 2026 | Guesty | 43.3K | 28.7% | 2 | | Jan 2026 | Hostaway | 33.8K | 22.4% | 3 | | Jan 2026 | OwnerRez | 15.4K | 10.2% | 4 | | Jan 2026 | Hostfully | 8.2K | 5.4% | 5 | | Feb 2026 | Guesty | 43.1K | 30.8% | 1 | | Feb 2026 | Lodgify | 41K | 29.4% | 2 | | Feb 2026 | Hostaway | 33.7K | 24.1% | 3 | | Feb 2026 | OwnerRez | 15.3K | 10.9% | 4 | | Feb 2026 | Hostfully | 6.7K | 4.8% | 5 | | Mar 2026 | Guesty | 52.4K | 32.1% | 1 | | Mar 2026 | Lodgify | 50.1K | 30.8% | 2 | | Mar 2026 | Hostaway | 33.7K | 20.7% | 3 | | Mar 2026 | OwnerRez | 18.6K | 11.4% | 4 | | Mar 2026 | Hostfully | 8.2K | 5% | 5 | | Apr 2026 | Guesty | 52.2K | 32.1% | 1 | | Apr 2026 | Lodgify | 50.1K | 30.8% | 2 | | Apr 2026 | Hostaway | 33.7K | 20.7% | 3 | | Apr 2026 | OwnerRez | 18.5K | 11.4% | 4 | | Apr 2026 | Hostfully | 8.2K | 5% | 5 | | May 2026 | Guesty | 52.7K | 30.9% | 1 | | May 2026 | Lodgify | 50.1K | 29.4% | 2 | | May 2026 | Hostaway | 41.1K | 24.1% | 3 | | May 2026 | OwnerRez | 18.5K | 10.8% | 4 | | May 2026 | Hostfully | 8.2K | 4.8% | 5 | | Jun 2026 | Guesty | 52.7K | 34.5% | 1 | | Jun 2026 | Lodgify | 41K | 26.9% | 2 | | Jun 2026 | Hostaway | 33.7K | 22.1% | 3 | | Jun 2026 | OwnerRez | 18.6K | 12.2% | 4 | | Jun 2026 | Hostfully | 6.7K | 4.4% | 5 | | Jul 2026 | Guesty | 52.6K | 34.5% | 1 | | Jul 2026 | Lodgify | 41.2K | 27% | 2 | | Jul 2026 | Hostaway | 33.6K | 22% | 3 | | Jul 2026 | OwnerRez | 18.5K | 12.1% | 4 | | Jul 2026 | Hostfully | 6.7K | 4.4% | 5 | | Aug 2026 | Guesty | 52.6K | 34.5% | 1 | | Aug 2026 | Lodgify | 41.1K | 26.9% | 2 | | Aug 2026 | Hostaway | 33.6K | 22% | 3 | | Aug 2026 | OwnerRez | 18.4K | 12.1% | 4 | | Aug 2026 | Hostfully | 6.7K | 4.4% | 5 | | Sep 2026 | Guesty | — | — | — | | Sep 2026 | Hostaway | — | — | — | | Sep 2026 | Hostfully | — | — | — | | Sep 2026 | Lodgify | — | — | — | | Sep 2026 | OwnerRez | — | — | — | ## What is being compared - **Guesty**: Measured on the search terms “guesty”, “guesty app”, “guesty com”, “guesty pms”, “guesty property management”, “guesty software”, “guesty vacation rental software”, “guesty vacation rentals” and “pms guesty”, summed into one figure. - **Hostaway**: Measured on the search terms “hostaway”, “hostaway app”, “hostaway com”, “hostaway pms”, “hostaway property management”, “hostaway software”, “hostaway vacation rental software” and “pms hostaway”, summed into one figure. - **Hostfully**: Measured on the search terms “hostfully”, “hostfully app”, “hostfully com”, “hostfully pms” and “hostfully vacation rentals”, summed into one figure. - **Lodgify**: Measured on the search terms “lodgify”, “lodgify app”, “lodgify com”, “lodgify pms”, “lodgify property management”, “lodgify software” and “lodgify vacation rental software”, summed into one figure. - **OwnerRez**: Measured on the search terms “ownerrez”, “ownerrez app”, “ownerrez com”, “ownerrez pms” and “ownerrez property management”, summed into one figure. - [Guesty](/demand/global-en/brands/guesty) - [Hostaway](/demand/global-en/brands/hostaway) - [Hostfully](/demand/global-en/brands/hostfully) - [Lodgify](/demand/global-en/brands/lodgify) - [OwnerRez](/demand/global-en/brands/ownerrez) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among vacation rental management platforms worldwide? In August 2026, Guesty was the most searched among vacation rental management platforms worldwide, with an estimated 52.6K branded searches and 34.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Vacation rental management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/vacation-rental-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/vacation-rental-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.