---
title: "Maze vs UserTesting: Which is searched more?"
description: "Which is more popular in search, Maze or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ux-research-tools/compare/maze-vs-usertesting"
publisher: "Brandwave"
---

# Maze vs UserTesting: Which is searched more?

Which is more popular in search, Maze or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maze and UserTesting
- **Competitive set**: UX research tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Maze Share of Search**: 9.7%
- **UserTesting Share of Search**: 0.7%

## Which is more popular in search, Maze or UserTesting?

- In September 2026, Maze had more branded searches than UserTesting among UX research tools worldwide. Maze was estimated to have 1.4K branded searches compared to UserTesting’s 100, and held a 9.7% Share of Search versus UserTesting’s 0.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in June 2026, Maze took it in July 2026.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide moved from 8.8% to 9.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, UserTesting’s estimated Share of Search among UX research tools worldwide moved from 0.95% to 0.7%, and its estimated monthly branded searches moved from 170 to 100.

## How did search popularity change for UX research tools worldwide in September 2026?

- In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.
- In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%.

## Month by month

| Month | Maze estimated searches | Maze Share of Search | Maze rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 8.8% | 3 | 170 | 0.95% | 5 |
| Nov 2025 | 1.6K | 9.8% | 3 | 240 | 1.5% | 5 |
| Dec 2025 | 1.5K | 10.8% | 3 | 220 | 1.6% | 5 |
| Jan 2026 | 1.4K | 8.5% | 3 | 190 | 1.1% | 5 |
| Feb 2026 | 1.4K | 9.1% | 3 | 370 | 2.5% | 5 |
| Mar 2026 | 1.6K | 8.6% | 3 | 930 | 5% | 4 |
| Apr 2026 | 1.6K | 9.4% | 3 | 900 | 5.1% | 4 |
| May 2026 | 1.6K | 10.4% | 3 | 1.6K | 10.3% | 4 |
| Jun 2026 | 1.3K | 7.9% | 4 | 1.9K | 12% | 3 |
| Jul 2026 | 1.3K | 8.9% | 3 | 890 | 6.3% | 4 |
| Aug 2026 | 1K | 7.5% | 3 | 330 | 2.5% | 5 |
| Sep 2026 | 1.4K | 9.7% | 3 | 100 | 0.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maze’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure.
- **UserTesting**: Measured on the search terms “usertesting usability testing” and “usertesting user research”, summed into one figure.

- [Maze profile](/demand/global-en/brands/maze)
- [UserTesting profile](/demand/global-en/brands/usertesting)
- [All UX research tools worldwide](/demand/global-en/categories/ux-research-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maze or UserTesting?

In September 2026, Maze had more branded searches than UserTesting among UX research tools worldwide. Maze was estimated to have 1.4K branded searches compared to UserTesting’s 100, and held a 9.7% Share of Search versus UserTesting’s 0.7%.

## Cite this page

Brandwave. "Maze vs UserTesting: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ux-research-tools/compare/maze-vs-usertesting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ux-research-tools/compare/maze-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.