--- title: "UX research tools: Which are searched most?" description: "Compare the ux research tools teams use. Share of Search among Lyssna, Optimal Workshop, Maze, Dovetail and UserTesting, the UX research tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ux-research-tools" publisher: "Brandwave" --- # UX research tools: Which are searched most? Compare the ux research tools teams use. Share of Search among Lyssna, Optimal Workshop, Maze, Dovetail and UserTesting, the UX research tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: UX research tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lyssna, 59.8% ## Which brand is most popular in search among UX research tools worldwide? - In September 2026, Lyssna was the most searched among UX research tools worldwide, with an estimated 8.5K branded searches and 59.8% estimated Share of Search within this set. - Optimal Workshop is in 2nd place, 34.5 percentage points behind at 25.3% Share of Search. - Across the 12 months ending September 2026, Lyssna’s estimated Share of Search among UX research tools worldwide increased from 56% to 59.8%. - Across the 12 months ending September 2026, Optimal Workshop’s estimated Share of Search among UX research tools worldwide decreased from 30.2% to 25.3%. - Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide increased from 8.8% to 9.7%. - Across the 12 months ending September 2026, Lyssna’s estimated Share of Search among UX research tools worldwide peaked at 63.6% in August 2026 and was lowest at 51.3% in November 2025. - Across the 12 months ending September 2026, Optimal Workshop’s estimated Share of Search among UX research tools worldwide peaked at 33.9% in November 2025 and was lowest at 20.7% in July 2026. - Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide peaked at 10.8% in December 2025 and was lowest at 7.5% in August 2026. - Across the 12 months ending September 2026, Dovetail’s estimated Share of Search among UX research tools worldwide peaked at 4.7% in January 2026 and was lowest at 3.4% in April 2026. - Across the 12 months ending September 2026, UserTesting’s estimated Share of Search among UX research tools worldwide peaked at 12% in June 2026 and was lowest at 0.7% in September 2026. - Across the 12 months ending September 2026, Dovetail and UserTesting held steady: their estimated Share of Search among UX research tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lyssna vs Optimal Workshop: compare search popularity](/demand/global-en/compare/lyssna-vs-optimal-workshop): 59.8% against 25.3% Share of Search. - [Lyssna vs Maze: compare search popularity](/demand/global-en/compare/lyssna-vs-maze): 59.8% against 9.7% Share of Search. - [Lyssna vs Dovetail: compare search popularity](/demand/global-en/compare/dovetail-vs-lyssna): 59.8% against 4.4% Share of Search. - [Optimal Workshop vs Maze: compare search popularity](/demand/global-en/compare/maze-vs-optimal-workshop): 25.3% against 9.7% Share of Search. - [Optimal Workshop vs Dovetail: compare search popularity](/demand/global-en/compare/dovetail-vs-optimal-workshop): 25.3% against 4.4% Share of Search. - [Maze vs Dovetail: compare search popularity](/demand/global-en/compare/dovetail-vs-maze): 9.7% against 4.4% Share of Search. ## How did search popularity change for UX research tools worldwide in September 2026? - In September 2026, Optimal Workshop gained estimated Share of Search among UX research tools worldwide, from 21.8% to 25.3%. - In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%. - In September 2026, Lyssna lost estimated Share of Search among UX research tools worldwide, from 63.6% to 59.8%. - In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%. - Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lyssna | 59.8% | 8.5K | +0.8% | Lyssna | | 2 | Optimal Workshop | 25.3% | 3.6K | +24.1% | Optimal Workshop | | 3 | Maze | 9.7% | 1.4K | +38.0% | Maze | | 4 | Dovetail | 4.4% | 630 | +3.3% | Dovetail | | 5 | UserTesting | 0.7% | 100 | -69.7% | UserTesting | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lyssna | 10K | 56% | 1 | | Oct 2025 | Optimal Workshop | 5.4K | 30.2% | 2 | | Oct 2025 | Maze | 1.6K | 8.8% | 3 | | Oct 2025 | Dovetail | 740 | 4.1% | 4 | | Oct 2025 | UserTesting | 170 | 0.95% | 5 | | Nov 2025 | Lyssna | 8.2K | 51.3% | 1 | | Nov 2025 | Optimal Workshop | 5.4K | 33.9% | 2 | | Nov 2025 | Maze | 1.6K | 9.8% | 3 | | Nov 2025 | Dovetail | 560 | 3.5% | 4 | | Nov 2025 | UserTesting | 240 | 1.5% | 5 | | Dec 2025 | Lyssna | 8.2K | 58.2% | 1 | | Dec 2025 | Optimal Workshop | 3.6K | 25.5% | 2 | | Dec 2025 | Maze | 1.5K | 10.8% | 3 | | Dec 2025 | Dovetail | 560 | 4% | 4 | | Dec 2025 | UserTesting | 220 | 1.6% | 5 | | Jan 2026 | Lyssna | 10.1K | 59.7% | 1 | | Jan 2026 | Optimal Workshop | 4.4K | 26% | 2 | | Jan 2026 | Maze | 1.4K | 8.5% | 3 | | Jan 2026 | Dovetail | 800 | 4.7% | 4 | | Jan 2026 | UserTesting | 190 | 1.1% | 5 | | Feb 2026 | Lyssna | 8.3K | 55.4% | 1 | | Feb 2026 | Optimal Workshop | 4.4K | 29.3% | 2 | | Feb 2026 | Maze | 1.4K | 9.1% | 3 | | Feb 2026 | Dovetail | 560 | 3.7% | 4 | | Feb 2026 | UserTesting | 370 | 2.5% | 5 | | Mar 2026 | Lyssna | 10.1K | 53.9% | 1 | | Mar 2026 | Optimal Workshop | 5.4K | 28.8% | 2 | | Mar 2026 | Maze | 1.6K | 8.6% | 3 | | Mar 2026 | UserTesting | 930 | 5% | 4 | | Mar 2026 | Dovetail | 710 | 3.8% | 5 | | Apr 2026 | Lyssna | 10.1K | 57.2% | 1 | | Apr 2026 | Optimal Workshop | 4.4K | 25% | 2 | | Apr 2026 | Maze | 1.6K | 9.4% | 3 | | Apr 2026 | UserTesting | 900 | 5.1% | 4 | | Apr 2026 | Dovetail | 600 | 3.4% | 5 | | May 2026 | Lyssna | 8.3K | 52.6% | 1 | | May 2026 | Optimal Workshop | 3.6K | 22.8% | 2 | | May 2026 | Maze | 1.6K | 10.4% | 3 | | May 2026 | UserTesting | 1.6K | 10.3% | 4 | | May 2026 | Dovetail | 600 | 3.8% | 5 | | Jun 2026 | Lyssna | 8.5K | 53.5% | 1 | | Jun 2026 | Optimal Workshop | 3.6K | 22.7% | 2 | | Jun 2026 | UserTesting | 1.9K | 12% | 3 | | Jun 2026 | Maze | 1.3K | 7.9% | 4 | | Jun 2026 | Dovetail | 620 | 3.9% | 5 | | Jul 2026 | Lyssna | 8.4K | 60.2% | 1 | | Jul 2026 | Optimal Workshop | 2.9K | 20.7% | 2 | | Jul 2026 | Maze | 1.3K | 8.9% | 3 | | Jul 2026 | UserTesting | 890 | 6.3% | 4 | | Jul 2026 | Dovetail | 540 | 3.9% | 5 | | Aug 2026 | Lyssna | 8.4K | 63.6% | 1 | | Aug 2026 | Optimal Workshop | 2.9K | 21.8% | 2 | | Aug 2026 | Maze | 1K | 7.5% | 3 | | Aug 2026 | Dovetail | 610 | 4.6% | 4 | | Aug 2026 | UserTesting | 330 | 2.5% | 5 | | Sep 2026 | Lyssna | 8.5K | 59.8% | 1 | | Sep 2026 | Optimal Workshop | 3.6K | 25.3% | 2 | | Sep 2026 | Maze | 1.4K | 9.7% | 3 | | Sep 2026 | Dovetail | 630 | 4.4% | 4 | | Sep 2026 | UserTesting | 100 | 0.7% | 5 | ## What is being compared - **Dovetail**: Measured on the search terms “dovetail research”, “dovetail ux” and “dovetail ux research”, summed into one figure. - **Lyssna**: Measured on the search terms “lyssna”, “lyssna usability testing” and “lyssna user testing”, summed into one figure. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - **Optimal Workshop**: Measured on the search term “optimal workshop”. - **UserTesting**: Measured on the search terms “usertesting usability testing” and “usertesting user research”, summed into one figure. - [Dovetail](/demand/global-en/brands/dovetail) - [Lyssna](/demand/global-en/brands/lyssna) - [Maze](/demand/global-en/brands/maze) - [Optimal Workshop](/demand/global-en/brands/optimal-workshop) - [UserTesting](/demand/global-en/brands/usertesting) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among UX research tools worldwide? In September 2026, Lyssna was the most searched among UX research tools worldwide, with an estimated 8.5K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "UX research tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ux-research-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ux-research-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.