--- title: "User testing platforms: Which brands are most popular in search?" description: "Compare the platforms used to test designs with real users. Share of Search among Lookback, Userlytics, UserTesting, TryMyUI and Maze, the user testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/user-testing-platforms" publisher: "Brandwave" --- # User testing platforms: Which brands are most popular in search? Compare the platforms used to test designs with real users. Share of Search among Lookback, Userlytics, UserTesting, TryMyUI and Maze, the user testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: User testing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Lookback, 73.6% ## Which brand is most popular in search among user testing platforms worldwide? - In August 2026, Lookback was the most searched among user testing platforms worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. - Userlytics is in 2nd place, 58.8 percentage points behind at 14.8% Share of Search. - Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide decreased from 79.5% to 73.6%. - Across the 11 months ending August 2026, Userlytics’ estimated Share of Search among user testing platforms worldwide increased from 8.8% to 14.8%. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide increased from 4% to 6.8%. - Across the 11 months ending August 2026, TryMyUI’s estimated Share of Search among user testing platforms worldwide decreased from 7.2% to 4.4%. - Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide peaked at 83.7% in November 2025 and was lowest at 72% in June 2026. - Across the 11 months ending August 2026, Userlytics’ estimated Share of Search among user testing platforms worldwide peaked at 14.8% in August 2026 and was lowest at 6.1% in December 2025. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide peaked at 8.9% in May 2026 and was lowest at 3.5% in November 2025. - Across the 11 months ending August 2026, TryMyUI’s estimated Share of Search among user testing platforms worldwide peaked at 7.2% in October 2025 and was lowest at 4.1% in December 2025. - Across the 11 months ending August 2026, UserTesting rose from 4th to 3rd among user testing platforms worldwide. - Across the 11 months ending August 2026, TryMyUI fell from 3rd to 4th among user testing platforms worldwide. - Across the 11 months ending August 2026, Maze held steady: its estimated Share of Search among user testing platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lookback vs Userlytics: compare search popularity](/demand/global-en/compare/lookback-vs-userlytics): 73.6% against 14.8% Share of Search. - [Lookback vs UserTesting: compare search popularity](/demand/global-en/compare/lookback-vs-usertesting): 73.6% against 6.8% Share of Search. - [Lookback vs TryMyUI: compare search popularity](/demand/global-en/compare/lookback-vs-trymyui): 73.6% against 4.4% Share of Search. - [Userlytics vs UserTesting: compare search popularity](/demand/global-en/compare/userlytics-vs-usertesting): 14.8% against 6.8% Share of Search. - [Userlytics vs TryMyUI: compare search popularity](/demand/global-en/compare/trymyui-vs-userlytics): 14.8% against 4.4% Share of Search. - [UserTesting vs TryMyUI: compare search popularity](/demand/global-en/compare/trymyui-vs-usertesting): 6.8% against 4.4% Share of Search. ## How did search popularity change for user testing platforms worldwide in August 2026? - In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%. - In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%. - Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026. - Estimated monthly branded searches for TryMyUI worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. - Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lookback | 73.6% | 165K | 0.0% | Lookback | | 2 | Userlytics | 14.8% | 33.1K | 0.0% | Userlytics | | 3 | UserTesting | 6.8% | 15.1K | -20.3% | UserTesting | | 4 | TryMyUI | 4.4% | 9.9K | 0.0% | TryMyUI | | 5 | Maze | 0.45% | 1K | -20.0% | Maze | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lookback | 201K | 79.5% | 1 | | Oct 2025 | Userlytics | 22.2K | 8.8% | 2 | | Oct 2025 | TryMyUI | 18.1K | 7.2% | 3 | | Oct 2025 | UserTesting | 10.1K | 4% | 4 | | Oct 2025 | Maze | 1.6K | 0.62% | 5 | | Nov 2025 | Lookback | 246K | 83.7% | 1 | | Nov 2025 | TryMyUI | 18.1K | 6.2% | 2 | | Nov 2025 | Userlytics | 18.1K | 6.2% | 3 | | Nov 2025 | UserTesting | 10.1K | 3.5% | 4 | | Nov 2025 | Maze | 1.6K | 0.53% | 5 | | Dec 2025 | Lookback | 301K | 83.2% | 1 | | Dec 2025 | UserTesting | 22.4K | 6.2% | 2 | | Dec 2025 | Userlytics | 22.2K | 6.1% | 3 | | Dec 2025 | TryMyUI | 14.8K | 4.1% | 4 | | Dec 2025 | Maze | 1.5K | 0.42% | 5 | | Jan 2026 | Lookback | 246K | 75.7% | 1 | | Jan 2026 | Userlytics | 33.1K | 10.2% | 2 | | Jan 2026 | UserTesting | 22.4K | 6.9% | 3 | | Jan 2026 | TryMyUI | 22.2K | 6.8% | 4 | | Jan 2026 | Maze | 1.4K | 0.44% | 5 | | Feb 2026 | Lookback | 201K | 79% | 1 | | Feb 2026 | Userlytics | 22.2K | 8.7% | 2 | | Feb 2026 | UserTesting | 15.2K | 6% | 3 | | Feb 2026 | TryMyUI | 14.8K | 5.8% | 4 | | Feb 2026 | Maze | 1.4K | 0.54% | 5 | | Mar 2026 | Lookback | 246K | 78.7% | 1 | | Mar 2026 | Userlytics | 27.1K | 8.7% | 2 | | Mar 2026 | TryMyUI | 22.2K | 7.1% | 3 | | Mar 2026 | UserTesting | 15.7K | 5% | 4 | | Mar 2026 | Maze | 1.6K | 0.51% | 5 | | Apr 2026 | Lookback | 201K | 78% | 1 | | Apr 2026 | Userlytics | 27.1K | 10.5% | 2 | | Apr 2026 | UserTesting | 15.7K | 6.1% | 3 | | Apr 2026 | TryMyUI | 12.1K | 4.7% | 4 | | Apr 2026 | Maze | 1.6K | 0.64% | 5 | | May 2026 | Lookback | 165K | 74.8% | 1 | | May 2026 | Userlytics | 22.2K | 10.1% | 2 | | May 2026 | UserTesting | 19.7K | 8.9% | 3 | | May 2026 | TryMyUI | 12.1K | 5.5% | 4 | | May 2026 | Maze | 1.6K | 0.74% | 5 | | Jun 2026 | Lookback | 165K | 72% | 1 | | Jun 2026 | Userlytics | 33.1K | 14.4% | 2 | | Jun 2026 | UserTesting | 20K | 8.7% | 3 | | Jun 2026 | TryMyUI | 9.9K | 4.3% | 4 | | Jun 2026 | Maze | 1.3K | 0.55% | 5 | | Jul 2026 | Lookback | 165K | 72.3% | 1 | | Jul 2026 | Userlytics | 33.1K | 14.5% | 2 | | Jul 2026 | UserTesting | 19K | 8.3% | 3 | | Jul 2026 | TryMyUI | 9.9K | 4.3% | 4 | | Jul 2026 | Maze | 1.3K | 0.55% | 5 | | Aug 2026 | Lookback | 165K | 73.6% | 1 | | Aug 2026 | Userlytics | 33.1K | 14.8% | 2 | | Aug 2026 | UserTesting | 15.1K | 6.8% | 3 | | Aug 2026 | TryMyUI | 9.9K | 4.4% | 4 | | Aug 2026 | Maze | 1K | 0.45% | 5 | | Sep 2026 | Lookback | — | — | — | | Sep 2026 | Maze | — | — | — | | Sep 2026 | TryMyUI | — | — | — | | Sep 2026 | Userlytics | — | — | — | | Sep 2026 | UserTesting | — | — | — | ## What is being compared - **Lookback**: Measured on the search term “lookback”. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - **TryMyUI**: Measured on the search term “trymyui”. - **Userlytics**: Measured on the search term “userlytics”. - **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure. - [Lookback](/demand/global-en/brands/lookback) - [Maze](/demand/global-en/brands/maze) - [TryMyUI](/demand/global-en/brands/trymyui) - [Userlytics](/demand/global-en/brands/userlytics) - [UserTesting](/demand/global-en/brands/usertesting) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among user testing platforms worldwide? In August 2026, Lookback was the most searched among user testing platforms worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "User testing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/user-testing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/user-testing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.