--- title: "Maze vs User Interviews: Which is searched more?" description: "Is Maze or User Interviews more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/maze-vs-user-interviews" publisher: "Brandwave" --- # Maze vs User Interviews: Which is searched more? Is Maze or User Interviews more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maze and User Interviews - **Competitive set**: User research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Maze Share of Search**: 0.64% - **User Interviews Share of Search**: 76.8% ## Is Maze or User Interviews more popular in search? - In September 2026, User Interviews had more branded searches than Maze among user research platforms worldwide. User Interviews had about 165,000 branded searches, while Maze had 1,380. User Interviews made up 76.8% of all user research platform searches we track, and Maze accounted for 0.64%. - User Interviews was ahead of Maze in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maze’s share of searches among user research platforms worldwide moved from 1.3% to 0.64%, and its estimated monthly branded searches moved from 1.6K to 1.4K. - Across the 12 months ending September 2026, User Interviews’ share of searches among user research platforms worldwide moved from 61% to 76.8%, and its estimated monthly branded searches moved from 74K to 165K. ## Top user research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. User Interviews was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maze was listed before User Interviews in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Dovetail | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | User Interviews | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Lyssna | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Question | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dscout | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Optimal Workshop | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about user research platforms - Asked ChatGPT "Which user research platform should I use?": 1. Maze, 2. Great Question, 3. User Interviews, 4. Dovetail, 5. dscout - Asked ChatGPT "What are the best user research platforms?": 1. Dovetail, 2. UserTesting, 3. Maze, 4. User Interviews, 5. Lyssna, 6. dscout, 7. Great Question, 8. Optimal Workshop - Asked ChatGPT "What's the best user research platform for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. User Interviews - Searched Google, AI Overview "user research platforms": 1. UserTesting, 2. Maze, 3. Lyssna, 4. User Interviews, 5. dscout, 6. Dovetail - Searched Google, AI Overview "user testing platform": 1. UserTesting, 2. Maze Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for user research platforms worldwide in September 2026? - In September 2026, User Interviews gained share of searches among user research platforms worldwide, from 76.1% to 76.8%. - Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026. ## Month by month | Month | Maze estimated searches | Maze Share of Search | Maze rank | User Interviews estimated searches | User Interviews Share of Search | User Interviews rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.3% | 6 | 74K | 61% | 1 | | Nov 2025 | 1.6K | 1.2% | 6 | 90.5K | 69.1% | 1 | | Dec 2025 | 1.5K | 1.4% | 6 | 74K | 65.9% | 1 | | Jan 2026 | 1.4K | 1.1% | 6 | 90.5K | 68.8% | 1 | | Feb 2026 | 1.4K | 1.2% | 6 | 74K | 65.4% | 1 | | Mar 2026 | 1.6K | 1% | 6 | 110K | 69.7% | 1 | | Apr 2026 | 1.6K | 0.91% | 6 | 135K | 74.3% | 1 | | May 2026 | 1.6K | 0.91% | 6 | 135K | 75.1% | 1 | | Jun 2026 | 1.3K | 0.71% | 7 | 135K | 77.1% | 1 | | Jul 2026 | 1.3K | 0.82% | 6 | 110K | 71.9% | 1 | | Aug 2026 | 1K | 0.56% | 6 | 135K | 76.1% | 1 | | Sep 2026 | 1.4K | 0.64% | 6 | 165K | 76.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maze’s and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - **User Interviews**: Measured on the search term “user interviews”. - [Maze profile](/demand/global-en/brands/maze) - [User Interviews profile](/demand/global-en/brands/user-interviews) - [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maze or User Interviews more popular in search? In September 2026, User Interviews had more branded searches than Maze among user research platforms worldwide. User Interviews had about 165,000 branded searches, while Maze had 1,380. User Interviews made up 76.8% of all user research platform searches we track, and Maze accounted for 0.64%. ## Cite this page Brandwave. "Maze vs User Interviews: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/maze-vs-user-interviews This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/maze-vs-user-interviews. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.