--- title: "Dovetail vs UserTesting: Which is searched more?" description: "Is Dovetail or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-usertesting" publisher: "Brandwave" --- # Dovetail vs UserTesting: Which is searched more? Is Dovetail or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dovetail and UserTesting - **Competitive set**: User research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dovetail Share of Search**: 0.29% - **UserTesting Share of Search**: 0.05% ## Is Dovetail or UserTesting more popular in search? - In September 2026, Dovetail had more branded searches than UserTesting among user research platforms worldwide. Dovetail had about 630 branded searches, while UserTesting had 100. Dovetail made up 0.29% of all user research platform searches we track, and UserTesting accounted for 0.05%. - The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in March 2026, Dovetail took it in August 2026. - Across the 12 months ending September 2026, Dovetail’s share of searches among user research platforms worldwide moved from 0.61% to 0.29%, and its estimated monthly branded searches moved from 740 to 630. - Across the 12 months ending September 2026, UserTesting’s share of searches among user research platforms worldwide moved from 0.14% to 0.05%, and its estimated monthly branded searches moved from 170 to 100. ## Top user research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dovetail was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UserTesting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dovetail was listed before UserTesting in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Dovetail | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | User Interviews | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Lyssna | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Question | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dscout | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Optimal Workshop | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about user research platforms - Asked ChatGPT "Which user research platform should I use?": 1. Maze, 2. Great Question, 3. User Interviews, 4. Dovetail, 5. dscout - Asked ChatGPT "What are the best user research platforms?": 1. Dovetail, 2. UserTesting, 3. Maze, 4. User Interviews, 5. Lyssna, 6. dscout, 7. Great Question, 8. Optimal Workshop - Asked ChatGPT "What's the best user research platform for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. User Interviews - Searched Google, AI Overview "user research platforms": 1. UserTesting, 2. Maze, 3. Lyssna, 4. User Interviews, 5. dscout, 6. Dovetail - Searched Google, AI Overview "user testing platform": 1. UserTesting, 2. Maze Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for user research platforms worldwide in September 2026? - UserTesting’s share of searches among user research platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.05% in September 2026. - Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026. ## Month by month | Month | Dovetail estimated searches | Dovetail Share of Search | Dovetail rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 0.61% | 7 | 170 | 0.14% | 8 | | Nov 2025 | 560 | 0.43% | 7 | 240 | 0.18% | 8 | | Dec 2025 | 560 | 0.5% | 7 | 220 | 0.2% | 8 | | Jan 2026 | 800 | 0.61% | 7 | 190 | 0.14% | 8 | | Feb 2026 | 560 | 0.49% | 7 | 370 | 0.33% | 8 | | Mar 2026 | 710 | 0.45% | 8 | 930 | 0.59% | 7 | | Apr 2026 | 600 | 0.33% | 8 | 900 | 0.5% | 7 | | May 2026 | 600 | 0.33% | 8 | 1.6K | 0.91% | 7 | | Jun 2026 | 620 | 0.35% | 8 | 1.9K | 1.1% | 5 | | Jul 2026 | 540 | 0.35% | 8 | 890 | 0.58% | 7 | | Aug 2026 | 610 | 0.34% | 7 | 330 | 0.19% | 8 | | Sep 2026 | 630 | 0.29% | 7 | 100 | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Dovetail’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dovetail**: Measured on the search terms “dovetail research”, “dovetail ux” and “dovetail ux research”, summed into one figure. - **UserTesting**: Measured on the search terms “usertesting usability testing” and “usertesting user research”, summed into one figure. - [Dovetail profile](/demand/global-en/brands/dovetail) - [UserTesting profile](/demand/global-en/brands/usertesting) - [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dovetail or UserTesting more popular in search? In September 2026, Dovetail had more branded searches than UserTesting among user research platforms worldwide. Dovetail had about 630 branded searches, while UserTesting had 100. Dovetail made up 0.29% of all user research platform searches we track, and UserTesting accounted for 0.05%. ## Cite this page Brandwave. "Dovetail vs UserTesting: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-usertesting This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.