--- title: "Dovetail vs Maze: Which is searched more?" description: "Is Dovetail or Maze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-maze" publisher: "Brandwave" --- # Dovetail vs Maze: Which is searched more? Is Dovetail or Maze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dovetail and Maze - **Competitive set**: User research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dovetail Share of Search**: 0.29% - **Maze Share of Search**: 0.64% ## Is Dovetail or Maze more popular in search? - In September 2026, Maze had more branded searches than Dovetail among user research platforms worldwide. Maze had about 1,380 branded searches, while Dovetail had 630. Maze made up 0.64% of all user research platform searches we track, and Dovetail accounted for 0.29%. - Maze was ahead of Dovetail in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dovetail’s share of searches among user research platforms worldwide moved from 0.61% to 0.29%, and its estimated monthly branded searches moved from 740 to 630. - Across the 12 months ending September 2026, Maze’s share of searches among user research platforms worldwide moved from 1.3% to 0.64%, and its estimated monthly branded searches moved from 1.6K to 1.4K. ## Top user research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. Dovetail was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maze was listed before Dovetail in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Dovetail | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | User Interviews | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Lyssna | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Question | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dscout | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Optimal Workshop | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about user research platforms - Asked ChatGPT "Which user research platform should I use?": 1. Maze, 2. Great Question, 3. User Interviews, 4. Dovetail, 5. dscout - Asked ChatGPT "What are the best user research platforms?": 1. Dovetail, 2. UserTesting, 3. Maze, 4. User Interviews, 5. Lyssna, 6. dscout, 7. Great Question, 8. Optimal Workshop - Asked ChatGPT "What's the best user research platform for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. User Interviews - Searched Google, AI Overview "user research platforms": 1. UserTesting, 2. Maze, 3. Lyssna, 4. User Interviews, 5. dscout, 6. Dovetail - Searched Google, AI Overview "user testing platform": 1. UserTesting, 2. Maze Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for user research platforms worldwide in September 2026? - Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026. - Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026. ## Month by month | Month | Dovetail estimated searches | Dovetail Share of Search | Dovetail rank | Maze estimated searches | Maze Share of Search | Maze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 0.61% | 7 | 1.6K | 1.3% | 6 | | Nov 2025 | 560 | 0.43% | 7 | 1.6K | 1.2% | 6 | | Dec 2025 | 560 | 0.5% | 7 | 1.5K | 1.4% | 6 | | Jan 2026 | 800 | 0.61% | 7 | 1.4K | 1.1% | 6 | | Feb 2026 | 560 | 0.49% | 7 | 1.4K | 1.2% | 6 | | Mar 2026 | 710 | 0.45% | 8 | 1.6K | 1% | 6 | | Apr 2026 | 600 | 0.33% | 8 | 1.6K | 0.91% | 6 | | May 2026 | 600 | 0.33% | 8 | 1.6K | 0.91% | 6 | | Jun 2026 | 620 | 0.35% | 8 | 1.3K | 0.71% | 7 | | Jul 2026 | 540 | 0.35% | 8 | 1.3K | 0.82% | 6 | | Aug 2026 | 610 | 0.34% | 7 | 1K | 0.56% | 6 | | Sep 2026 | 630 | 0.29% | 7 | 1.4K | 0.64% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Dovetail’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dovetail**: Measured on the search terms “dovetail research”, “dovetail ux” and “dovetail ux research”, summed into one figure. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - [Dovetail profile](/demand/global-en/brands/dovetail) - [Maze profile](/demand/global-en/brands/maze) - [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dovetail or Maze more popular in search? In September 2026, Maze had more branded searches than Dovetail among user research platforms worldwide. Maze had about 1,380 branded searches, while Dovetail had 630. Maze made up 0.64% of all user research platform searches we track, and Dovetail accounted for 0.29%. ## Cite this page Brandwave. "Dovetail vs Maze: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-maze This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/user-research-platforms/compare/dovetail-vs-maze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.