--- title: "User research platforms: Which brands are most popular in search?" description: "Compare platforms for recruiting participants, testing experiences, and learning from users. Share of Search among dscout, UserTesting, Lyssna, Optimal Workshop and Maze, the user research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/user-research-platforms" publisher: "Brandwave" --- # User research platforms: Which brands are most popular in search? Compare platforms for recruiting participants, testing experiences, and learning from users. Share of Search among dscout, UserTesting, Lyssna, Optimal Workshop and Maze, the user research platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: User research platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: dscout, 50% ## Which brand is most popular in search among user research platforms worldwide? - In August 2026, dscout was the most searched among user research platforms worldwide, with an estimated 27.7K branded searches and 50% estimated Share of Search within this set. - UserTesting is in 2nd place, 22.7 percentage points behind at 27.3% Share of Search. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide increased from 18.2% to 27.3%. - Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among user research platforms worldwide decreased from 18.5% to 15.4%. - Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide decreased from 10% to 5.5%. - Across the 11 months ending August 2026, Maze’s estimated Share of Search among user research platforms worldwide decreased from 2.8% to 1.8%. - Across the 11 months ending August 2026, dscout’s estimated Share of Search among user research platforms worldwide peaked at 50.4% in October 2025 and was lowest at 37% in January 2026. - Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide peaked at 38.2% in December 2025 and was lowest at 18.2% in October 2025. - Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among user research platforms worldwide peaked at 18.5% in October 2025 and was lowest at 13.7% in May 2026. - Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide peaked at 11.5% in November 2025 and was lowest at 5.4% in July 2026. - Across the 11 months ending August 2026, Maze’s estimated Share of Search among user research platforms worldwide peaked at 3.3% in November 2025 and was lowest at 1.8% in August 2026. - Across the 11 months ending August 2026, UserTesting rose from 3rd to 2nd among user research platforms worldwide. - Across the 11 months ending August 2026, Lyssna fell from 2nd to 3rd among user research platforms worldwide. - Across the 11 months ending August 2026, dscout held steady: its estimated Share of Search among user research platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [dscout vs UserTesting: compare search popularity](/demand/global-en/compare/dscout-vs-usertesting): 50% against 27.3% Share of Search. - [dscout vs Lyssna: compare search popularity](/demand/global-en/compare/dscout-vs-lyssna): 50% against 15.4% Share of Search. - [dscout vs Optimal Workshop: compare search popularity](/demand/global-en/compare/dscout-vs-optimal-workshop): 50% against 5.5% Share of Search. - [UserTesting vs Lyssna: compare search popularity](/demand/global-en/compare/lyssna-vs-usertesting): 27.3% against 15.4% Share of Search. - [UserTesting vs Optimal Workshop: compare search popularity](/demand/global-en/compare/optimal-workshop-vs-usertesting): 27.3% against 5.5% Share of Search. - [Lyssna vs Optimal Workshop: compare search popularity](/demand/global-en/compare/lyssna-vs-optimal-workshop): 15.4% against 5.5% Share of Search. ## How did search popularity change for user research platforms worldwide in August 2026? - In August 2026, dscout gained estimated Share of Search among user research platforms worldwide, from 46.5% to 50%. - In August 2026, Lyssna gained estimated Share of Search among user research platforms worldwide, from 14.3% to 15.4%. - In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%. - Maze’s estimated Share of Search among user research platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026. - Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | dscout | 50% | 27.7K | -0.2% | dscout | | 2 | UserTesting | 27.3% | 15.1K | -20.3% | UserTesting | | 3 | Lyssna | 15.4% | 8.6K | +0.4% | Lyssna | | 4 | Optimal Workshop | 5.5% | 3.1K | -5.5% | Optimal Workshop | | 5 | Maze | 1.8% | 1K | -20.0% | Maze | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | dscout | 27.8K | 50.4% | 1 | | Oct 2025 | Lyssna | 10.2K | 18.5% | 2 | | Oct 2025 | UserTesting | 10.1K | 18.2% | 3 | | Oct 2025 | Optimal Workshop | 5.5K | 10% | 4 | | Oct 2025 | Maze | 1.6K | 2.8% | 5 | | Nov 2025 | dscout | 22.6K | 47% | 1 | | Nov 2025 | UserTesting | 10.1K | 21.1% | 2 | | Nov 2025 | Lyssna | 8.3K | 17.2% | 3 | | Nov 2025 | Optimal Workshop | 5.5K | 11.5% | 4 | | Nov 2025 | Maze | 1.6K | 3.3% | 5 | | Dec 2025 | dscout | 22.6K | 38.6% | 1 | | Dec 2025 | UserTesting | 22.4K | 38.2% | 2 | | Dec 2025 | Lyssna | 8.3K | 14.2% | 3 | | Dec 2025 | Optimal Workshop | 3.7K | 6.3% | 4 | | Dec 2025 | Maze | 1.5K | 2.6% | 5 | | Jan 2026 | dscout | 22.7K | 37% | 1 | | Jan 2026 | UserTesting | 22.4K | 36.5% | 2 | | Jan 2026 | Lyssna | 10.3K | 16.8% | 3 | | Jan 2026 | Optimal Workshop | 4.5K | 7.4% | 4 | | Jan 2026 | Maze | 1.4K | 2.3% | 5 | | Feb 2026 | dscout | 22.5K | 43.1% | 1 | | Feb 2026 | UserTesting | 15.2K | 29% | 2 | | Feb 2026 | Lyssna | 8.5K | 16.3% | 3 | | Feb 2026 | Optimal Workshop | 4.6K | 8.9% | 4 | | Feb 2026 | Maze | 1.4K | 2.6% | 5 | | Mar 2026 | dscout | 27.7K | 45.3% | 1 | | Mar 2026 | UserTesting | 15.7K | 25.8% | 2 | | Mar 2026 | Lyssna | 10.3K | 16.9% | 3 | | Mar 2026 | Optimal Workshop | 5.7K | 9.3% | 4 | | Mar 2026 | Maze | 1.6K | 2.6% | 5 | | Apr 2026 | dscout | 27.8K | 46.2% | 1 | | Apr 2026 | UserTesting | 15.7K | 26.2% | 2 | | Apr 2026 | Lyssna | 10.2K | 17.1% | 3 | | Apr 2026 | Optimal Workshop | 4.7K | 7.8% | 4 | | Apr 2026 | Maze | 1.6K | 2.7% | 5 | | May 2026 | dscout | 27.7K | 45.1% | 1 | | May 2026 | UserTesting | 19.7K | 32.1% | 2 | | May 2026 | Lyssna | 8.4K | 13.7% | 3 | | May 2026 | Optimal Workshop | 3.9K | 6.3% | 4 | | May 2026 | Maze | 1.6K | 2.7% | 5 | | Jun 2026 | dscout | 22.7K | 40.1% | 1 | | Jun 2026 | UserTesting | 20K | 35.3% | 2 | | Jun 2026 | Lyssna | 8.7K | 15.3% | 3 | | Jun 2026 | Optimal Workshop | 4K | 7.1% | 4 | | Jun 2026 | Maze | 1.3K | 2.2% | 5 | | Jul 2026 | dscout | 27.8K | 46.5% | 1 | | Jul 2026 | UserTesting | 19K | 31.8% | 2 | | Jul 2026 | Lyssna | 8.5K | 14.3% | 3 | | Jul 2026 | Optimal Workshop | 3.3K | 5.4% | 4 | | Jul 2026 | Maze | 1.3K | 2.1% | 5 | | Aug 2026 | dscout | 27.7K | 50% | 1 | | Aug 2026 | UserTesting | 15.1K | 27.3% | 2 | | Aug 2026 | Lyssna | 8.6K | 15.4% | 3 | | Aug 2026 | Optimal Workshop | 3.1K | 5.5% | 4 | | Aug 2026 | Maze | 1K | 1.8% | 5 | | Sep 2026 | dscout | — | — | — | | Sep 2026 | Lyssna | — | — | — | | Sep 2026 | Maze | — | — | — | | Sep 2026 | Optimal Workshop | — | — | — | | Sep 2026 | UserTesting | — | — | — | ## What is being compared - **dscout**: Measured on the search terms “dscout”, “dscout reviews”, “dscout usability testing” and “dscout.com”, summed into one figure. - **Lyssna**: Measured on the search terms “lyssna”, “lyssna pricing”, “lyssna usability testing”, “lyssna user testing” and “lyssna.com”, summed into one figure. - **Maze**: Measured on the search terms “maze usability testing”, “maze user research” and “maze.co”, summed into one figure. - **Optimal Workshop**: Measured on the search terms “optimal workshop”, “optimal workshop tree testing”, “optimal workshop usability testing” and “optimalworkshop.com”, summed into one figure. - **UserTesting**: Measured on the search terms “usertesting usability testing”, “usertesting user research” and “usertesting.com”, summed into one figure. - [dscout](/demand/global-en/brands/dscout) - [Lyssna](/demand/global-en/brands/lyssna) - [Maze](/demand/global-en/brands/maze) - [Optimal Workshop](/demand/global-en/brands/optimal-workshop) - [UserTesting](/demand/global-en/brands/usertesting) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among user research platforms worldwide? In August 2026, dscout was the most searched among user research platforms worldwide, with an estimated 27.7K branded searches and 50% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "User research platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/user-research-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/user-research-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.