---
title: "Used car marketplaces: Which are searched most?"
description: "Compare the used car marketplaces drivers choose between. Share of Search among AutoScout24, CarGurus, CarMax, Carvana, Cars.com and Carwow, the used car marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/used-car-marketplaces"
publisher: "Brandwave"
---

# Used car marketplaces: Which are searched most?

Compare the used car marketplaces drivers choose between. Share of Search among AutoScout24, CarGurus, CarMax, Carvana, Cars.com and Carwow, the used car marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Used car marketplaces
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: AutoScout24, 36.2%

## Which brand is most popular in search among used car marketplaces worldwide?

- In August 2026, AutoScout24 was the most searched among used car marketplaces worldwide, with an estimated 7.5M branded searches and 36.2% estimated Share of Search within this set.
- CarGurus is in 2nd place, 16.4 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide decreased from 42.5% to 36.2%.
- Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among used car marketplaces worldwide increased from 19% to 19.8%.
- Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide increased from 19% to 19.8%.
- Across the 11 months ending August 2026, Carvana’s estimated Share of Search among used car marketplaces worldwide increased from 15.6% to 19.8%.
- Across the 11 months ending August 2026, AutoScout24’s estimated Share of Search among used car marketplaces worldwide peaked at 45.9% in November 2025 and was lowest at 36.2% in April 2026.
- Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among used car marketplaces worldwide peaked at 19.8% in April 2026 and was lowest at 16.8% in November 2025.
- Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide peaked at 21.4% in June 2026 and was lowest at 16.8% in November 2025.
- Across the 11 months ending August 2026, Carvana’s estimated Share of Search among used car marketplaces worldwide peaked at 20.6% in July 2026 and was lowest at 15.5% in January 2026.
- Across the 11 months ending August 2026, Cars.com and Carwow held steady: their estimated Share of Search among used car marketplaces worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AutoScout24 vs CarGurus: compare search popularity](/demand/global-en/compare/autoscout24-vs-cargurus): 36.2% against 19.8% Share of Search.
- [AutoScout24 vs CarMax: compare search popularity](/demand/global-en/compare/autoscout24-vs-carmax): 36.2% against 19.8% Share of Search.
- [AutoScout24 vs Carvana: compare search popularity](/demand/global-en/compare/autoscout24-vs-carvana): 36.2% against 19.8% Share of Search.
- [AutoScout24 vs Cars.com: compare search popularity](/demand/global-en/compare/autoscout24-vs-cars-com): 36.2% against 2.2% Share of Search.
- [CarGurus vs CarMax: compare search popularity](/demand/global-en/compare/cargurus-vs-carmax): 19.8% Share of Search each.
- [CarGurus vs Carvana: compare search popularity](/demand/global-en/compare/cargurus-vs-carvana): 19.8% Share of Search each.
- [CarGurus vs Cars.com: compare search popularity](/demand/global-en/compare/cargurus-vs-cars-com): 19.8% against 2.2% Share of Search.
- [CarMax vs Carvana: compare search popularity](/demand/global-en/compare/carmax-vs-carvana): 19.8% Share of Search each.
- [CarMax vs Cars.com: compare search popularity](/demand/global-en/compare/carmax-vs-cars-com): 19.8% against 2.2% Share of Search.
- [Carvana vs Cars.com: compare search popularity](/demand/global-en/compare/cars-com-vs-carvana): 19.8% against 2.2% Share of Search.

## How did search popularity change for used car marketplaces worldwide in August 2026?

- In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%.
- In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%.
- In August 2026, CarMax lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.
- In August 2026, Carvana lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%.
- Estimated monthly branded searches for Carwow worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AutoScout24 | 36.2% | 7.5M | 0.0% | AutoScout24 |
| 2 | CarGurus | 19.8% | 4.1M | +22.1% | CarGurus |
| 3 | CarMax | 19.8% | 4.1M | 0.0% | CarMax |
| 4 | Carvana | 19.8% | 4.1M | 0.0% | Carvana |
| 5 | Cars.com | 2.2% | 450K | 0.0% | Cars.com |
| 6 | Carwow | 2.2% | 450K | +22.3% | Carwow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AutoScout24 | 9.1M | 42.5% | 1 |
| Oct 2025 | CarGurus | 4.1M | 19% | 2 |
| Oct 2025 | CarMax | 4.1M | 19% | 3 |
| Oct 2025 | Carvana | 3.4M | 15.6% | 4 |
| Oct 2025 | Cars.com | 450K | 2.1% | 5 |
| Oct 2025 | Carwow | 368K | 1.7% | 6 |
| Nov 2025 | AutoScout24 | 9.1M | 45.9% | 1 |
| Nov 2025 | CarGurus | 3.4M | 16.8% | 2 |
| Nov 2025 | CarMax | 3.4M | 16.8% | 3 |
| Nov 2025 | Carvana | 3.4M | 16.8% | 4 |
| Nov 2025 | Cars.com | 368K | 1.8% | 5 |
| Nov 2025 | Carwow | 368K | 1.8% | 6 |
| Dec 2025 | AutoScout24 | 7.5M | 40.8% | 1 |
| Dec 2025 | CarGurus | 3.4M | 18.3% | 2 |
| Dec 2025 | CarMax | 3.4M | 18.3% | 3 |
| Dec 2025 | Carvana | 3.4M | 18.3% | 4 |
| Dec 2025 | Cars.com | 450K | 2.5% | 5 |
| Dec 2025 | Carwow | 368K | 2% | 6 |
| Jan 2026 | AutoScout24 | 9.1M | 42.4% | 1 |
| Jan 2026 | CarGurus | 4.1M | 19% | 2 |
| Jan 2026 | CarMax | 4.1M | 19% | 3 |
| Jan 2026 | Carvana | 3.4M | 15.5% | 4 |
| Jan 2026 | Cars.com | 450K | 2.1% | 5 |
| Jan 2026 | Carwow | 450K | 2.1% | 6 |
| Feb 2026 | AutoScout24 | 9.1M | 42.4% | 1 |
| Feb 2026 | CarGurus | 4.1M | 19% | 2 |
| Feb 2026 | CarMax | 4.1M | 19% | 3 |
| Feb 2026 | Carvana | 3.4M | 15.5% | 4 |
| Feb 2026 | Cars.com | 450K | 2.1% | 5 |
| Feb 2026 | Carwow | 450K | 2.1% | 6 |
| Mar 2026 | AutoScout24 | 9.1M | 41% | 1 |
| Mar 2026 | CarGurus | 4.1M | 18.3% | 2 |
| Mar 2026 | CarMax | 4.1M | 18.3% | 3 |
| Mar 2026 | Carvana | 4.1M | 18.3% | 4 |
| Mar 2026 | Cars.com | 450K | 2% | 5 |
| Mar 2026 | Carwow | 450K | 2% | 6 |
| Apr 2026 | AutoScout24 | 7.5M | 36.2% | 1 |
| Apr 2026 | CarGurus | 4.1M | 19.8% | 2 |
| Apr 2026 | CarMax | 4.1M | 19.8% | 3 |
| Apr 2026 | Carvana | 4.1M | 19.8% | 4 |
| Apr 2026 | Cars.com | 450K | 2.2% | 5 |
| Apr 2026 | Carwow | 450K | 2.2% | 6 |
| May 2026 | AutoScout24 | 7.5M | 36.2% | 1 |
| May 2026 | CarGurus | 4.1M | 19.8% | 2 |
| May 2026 | CarMax | 4.1M | 19.8% | 3 |
| May 2026 | Carvana | 4.1M | 19.8% | 4 |
| May 2026 | Cars.com | 450K | 2.2% | 5 |
| May 2026 | Carwow | 450K | 2.2% | 6 |
| Jun 2026 | AutoScout24 | 7.5M | 39.2% | 1 |
| Jun 2026 | CarMax | 4.1M | 21.4% | 2 |
| Jun 2026 | CarGurus | 3.4M | 17.6% | 3 |
| Jun 2026 | Carvana | 3.4M | 17.6% | 4 |
| Jun 2026 | Cars.com | 450K | 2.4% | 5 |
| Jun 2026 | Carwow | 368K | 1.9% | 6 |
| Jul 2026 | AutoScout24 | 7.5M | 37.7% | 1 |
| Jul 2026 | CarMax | 4.1M | 20.6% | 2 |
| Jul 2026 | Carvana | 4.1M | 20.6% | 3 |
| Jul 2026 | CarGurus | 3.4M | 16.9% | 4 |
| Jul 2026 | Cars.com | 450K | 2.3% | 5 |
| Jul 2026 | Carwow | 368K | 1.9% | 6 |
| Aug 2026 | AutoScout24 | 7.5M | 36.2% | 1 |
| Aug 2026 | CarGurus | 4.1M | 19.8% | 2 |
| Aug 2026 | CarMax | 4.1M | 19.8% | 3 |
| Aug 2026 | Carvana | 4.1M | 19.8% | 4 |
| Aug 2026 | Cars.com | 450K | 2.2% | 5 |
| Aug 2026 | Carwow | 450K | 2.2% | 6 |
| Sep 2026 | AutoScout24 | — | — | — |
| Sep 2026 | CarGurus | — | — | — |
| Sep 2026 | CarMax | — | — | — |
| Sep 2026 | Cars.com | — | — | — |
| Sep 2026 | Carvana | — | — | — |
| Sep 2026 | Carwow | — | — | — |

## What is being compared

- **AutoScout24**: Measured on the search term “autoscout24”.
- **CarGurus**: Measured on the search term “cargurus”.
- **CarMax**: Measured on the search term “carmax”.
- **Cars.com**: Measured on the search term “cars.com”.
- **Carvana**: Measured on the search term “carvana”.
- **Carwow**: Measured on the search term “carwow”.

- [AutoScout24](/demand/global-en/brands/autoscout24)
- [CarGurus](/demand/global-en/brands/cargurus)
- [CarMax](/demand/global-en/brands/carmax)
- [Cars.com](/demand/global-en/brands/cars-com)
- [Carvana](/demand/global-en/brands/carvana)
- [Carwow](/demand/global-en/brands/carwow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among used car marketplaces worldwide?

In August 2026, AutoScout24 was the most searched among used car marketplaces worldwide, with an estimated 7.5M branded searches and 36.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Used car marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/used-car-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/used-car-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.